{"id":16235,"date":"2022-12-13T08:25:52","date_gmt":"2022-12-13T08:25:52","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2022\/12\/13\/wagh-bakri-brews-pyar-wali-chai-campaign-has-released-its-fourth-television-commercial-announcing-being-voted-indias-most-trusted-tea\/"},"modified":"2022-12-13T08:25:52","modified_gmt":"2022-12-13T08:25:52","slug":"wagh-bakri-brews-pyar-wali-chai-campaign-has-released-its-fourth-television-commercial-announcing-being-voted-indias-most-trusted-tea","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2022\/12\/13\/wagh-bakri-brews-pyar-wali-chai-campaign-has-released-its-fourth-television-commercial-announcing-being-voted-indias-most-trusted-tea\/","title":{"rendered":"Wagh Bakri Brews\u2019 \u201cPyar Wali Chai\u201d campaign has released its fourth television commercial announcing, being \u201cVoted India\u2019s Most Trusted Tea\u201d"},"content":{"rendered":"
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Parag Desai, Executive Director, Wagh Bakri Tea Group<\/strong><\/p>\n

Wagh Bakri previously released three captivating TV commercials to commemorate the same honour, which was very well received by its millions of happy sippers<\/em><\/p>\n

Ahmedabad (Gujarat) [India], December 13:<\/strong> Tea, or \u2018chai\u2019 as it is known locally, is undeniably India\u2019s national drink, and no brand understands the emotion behind it better than India\u2019s Most Trusted Tea Brand \u2013 Wagh Bakri. To commemorate the accolade, the brand previously launched a three-ad campaign labelled \u2018PyaarWaliChai\u2019 in collaboration with tiqui-taka, a Mumbai-based creative agency which was very well received by its millions of happy sippers. The fourth television commercial announcing Wagh Bakri, being voted as India\u2019s most trusted tea brand, is now live on YouTube ( https:\/\/www.youtube.com\/watch?v=rQ33RLhVbsY<\/a>)<\/p>\n

Parag Desai, Executive Director, Wagh Bakri Tea Group, <\/strong>in a statement, said, \u201cTea is a daily ritual for us, and we at Wagh Bakri value the human connection that it fosters every morning. For us in India, everything else is replaceable except tea. As India\u2019s favourite tea brand, we intend to leverage our 130-year brand history, which consumers already know and love, through emotional, meaningful, and insightful television commercials. Moreover, we further intend to increase our visibility on major national, international, and regional television networks, as well as on other digital platforms.\u201d<\/p>\n

Jigar Fernandes, founder and creative head, tiqui-taka<\/strong>, says, \u201cWe\u2019ve worked with numerous brands over the years, but collaborating with Wagh Bakri has been an absolute honour. Through these advertisements, we have done our best to preserve the history of the legendary brand, which is recognised for its trust and flavours. Inspired by their devotion towards their customers, we were even motivated to deliver ads with as much adoration as Wagh Bakri makes their chai\u201d<\/p>\n

Yogesh Shinde, Sr VP Marketing, Wagh Bakri Tea Group shared<\/strong>, \u201cThere is a famous saying ‘The path to heaven passes through a teapot\u2019 and our mission at Wagh Bakri is to stay true to high quality and great heavenly taste. As tea is a highly inelastic product and critically important to many people\u2019s daily routines, we also want to stay true to our consumers\u2019 continued interest in our range of healthy, affordable and sustainable beverages\u201d<\/p>\n

Wagh Bakri has cast well-known actors from the Hindi film industry such as Divya Dutta, Darsheel Safary, Suchitra Krishnamoorthi, and Anand Tiwari to enhance campaign outcomes. Jigar Fernandes has also directed these commercials through his own production company, Third Floor Films.<\/p>\n

Wagh Bakri Tea Group, well-known for its premium tea, is having a presence in tea business since 1892. Today, Wagh Bakri Tea Group owns and operates, under its umbrella, one of the leading packaged tea companies in India with a turnover of over Rs.1500 Cr. And over 40 million Kgs of tea distribution. The group is a leading stride in tea exports and retail consumers all over the world. With huge a number of Wagh Bakri tea lovers around the world, it has emerged as a truly global brand. The Group enjoys an undisputed market presence in Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Delhi, Hyderabad, Chhattisgarh, Western Uttar Pradesh & Goa and has recently forayed into Punjab and Karnataka.<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/p>\n","protected":false},"excerpt":{"rendered":"

Parag Desai, Executive Director, Wagh Bakri Tea Group Wagh Bakri previously released three captivating TV commercials to commemorate the same honour, which was very well received by its millions of happy sippers Ahmedabad (Gujarat) [India], December 13: Tea, or \u2018chai\u2019 as it is known locally, is undeniably India\u2019s national drink, and no brand understands the…<\/p>\n

Read More “Wagh Bakri Brews\u2019 \u201cPyar Wali Chai\u201d campaign has released its fourth television commercial announcing, being \u201cVoted India\u2019s Most Trusted Tea\u201d”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":16236,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-16235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/16235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=16235"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/16235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/16236"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=16235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=16235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=16235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}