{"id":17299,"date":"2023-01-28T10:45:11","date_gmt":"2023-01-28T10:45:11","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2023\/01\/28\/arindam-chaudhuri-predicts-pathaan-will-have-a-500cr-worldwide-weekend-and-suggests-shah-rukh-khan-should-invest-money-into-a-china-marketing-strategy\/"},"modified":"2023-01-28T10:45:11","modified_gmt":"2023-01-28T10:45:11","slug":"arindam-chaudhuri-predicts-pathaan-will-have-a-500cr-worldwide-weekend-and-suggests-shah-rukh-khan-should-invest-money-into-a-china-marketing-strategy","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2023\/01\/28\/arindam-chaudhuri-predicts-pathaan-will-have-a-500cr-worldwide-weekend-and-suggests-shah-rukh-khan-should-invest-money-into-a-china-marketing-strategy\/","title":{"rendered":"Arindam Chaudhuri predicts Pathaan will have a 500cr worldwide weekend and suggests Shah Rukh Khan should invest money into a China Marketing strategy!"},"content":{"rendered":"
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Left: The Digital Cover of the latest edition of The Sunday Indian; Right: Screenshot from the post on Dr. Arindam Chaudhuri\u2019s Facebook Page.<\/strong><\/p>\n

New Delhi (India), January 28:\u00a0<\/strong>The last time Management Guru and IIPM\u2019s Honorary Director, Dr. Arindam Chaudhuri, reviewed a film was 15 years back when Om Shanti Om was released. He has done it again for Pathaan on his new online portal, DailyIndian. What sets the review apart is how he has dissected the film’s marketing.<\/p>\n

While giving 9\/10 stars, Arindam Chaudhuri predicts that Pathaan will have a whopping 500 cr+ first weekend worldwide!! And this entire money will come with a total of ZERO Marketing costs!! That\u2019s the power of KING Shah Rukh Khan \u2014 the King not only of Bollywood but also of Marketing!<\/p>\n

EXCERPTS FROM HIS EDITORIAL:<\/strong><\/p>\n

Needless to say, I watched Pathaan yesterday night! And the atmosphere was absolutely mind-blowing!! SRK makes an entry right at the beginning of the film, and the crowd just goes out of control!!! Not much later, the Besharm Rang song comes. While the crowd enjoys, the moment the lines of the song come where Deepika Padukone is wearing her saffron bikini, everyone cheers loud, very loudly. It\u2019s crazy electrifying.. The cheering is not for how hot she looks (of course, she scorches the screen), but it is SECULAR & DEMOCRATIC INDIA giving a resounding slap on the face of the #boycottshahrukhkhan and #BoycottBollywoodMovies illiterate gang of divisive termites who were trying to pull the film down and needless to say went behind not only their favourite star but also his son not so long back.<\/p>\n

After that, the movie takes off!! With Pathaan, Shah Rukh Khan changes gears at long last\u2014 into a full-blown action hero. One of the world\u2019s best actor\u2019s dialogue delivery, charm, dimpled smile, body\u2014 everything is a sheer pleasure to watch and experience! And with that, YRF gives India it’s first real Mission Impossible feeling! It works wonders.<\/p>\n

But more than everything else, Pathaan is a marketing wonder! 56 cr first day Hindi Business, another 50 cr rest of the world on a non-holiday! 70cr India Business the next day!! There\u2019s no rationale in the film, but Yash Raj Films & SRK know that in today\u2019s age of OTT, only world-class action can get audiences to the hall. And do they deliver? They show how without spending a dime, even on posters, they can create a blockbuster! They use Deepika to perfection! They know the spineless invertebrates of the boycott gang have done enough promotion, so they don\u2019t give a single interview, roadshow, or TV appearance \u2014 no, nothing! They don\u2019t even have anything much in the trailer. They released two songs, one teaser and only one version of a trailer and put it on Burj Khalifa and on social media!<\/p>\n

But yes, they concentrate on the product!! And what a world-beating class product they delivered!! Every moment is worth your money!<\/p>\n

They know keeping the name \u201cChaudhuri\u201d or \u201cBengali\u201d has no pull or romance attached, but Khan, Pathaan, and Sardar all sound romantic and macho! So from keeping the name Pathaan to in likelihood choosing a well-planned colour for Deepika\u2019s bikini for a song called \u2018Besharm Rang, \u2019 they get every marketing trick in the book perfectly. In my previous piece (http:\/\/www.dailyindian.com\/2023\/01\/04\/how-deepika-padukone-is-powering-srk-2-0\/<\/a>), I also wrote how Deepika\u2019s stardom was used to perfection with her presence in FIFA being the single biggest marketing trump card ever played in the history of cinema.<\/p>\n

After 15 long years post-Om Shanti Om, Shahrukh again delivers a genuine hit worth his name and mega-stardom! Yes, post OSO for 8 years till 2015, he had Rab Ne Bana Di Jodi, MNIK, Don 2, Jab Tak Hai Jaan, Chennai Express, Happy New Year and Dilwaale. But I\u2019m sure everyone will agree they weren\u2019t really what you expect from SRK especially given that during the same period, Salman and Aamir gave a plethora of gigantic box office successes in front of which all these films of SRK looked pale. And post-2015, for 7\/8 long years, absolutely nothing. Not one film made any dent, any impression, or any money.<\/p>\n

After the debacle of ZERO, I wrote an article \u201411 things SRK must do to retain Box Office stardom\u00a0https:\/\/www.facebook.com\/76429890015\/posts\/pfbid0zyfoUidepEkrZRgHMz866EVbRqtgeMGuvBQCysDP87nMesUoKXSFvEgeWUbem3xRl\/?mibextid=cr9u03<\/a>\u00a0(interestingly if you read it, it seems he has done at least 10 of those 11 things)\u2014 that the sad part of being a megastar is you have to give box office figures. Necessarily\u2026 to justify your place! And for fifteen long years, that was missing. Finally, it\u2019s back, and if I have to take a guess, this one should stop only after becoming Bollywood\u2019s biggest box office success ever, beating Dangal! It should end up doing 400cr in India alone. Worldwide figures should touch 700cr plus (not counting China). China was my 11th suggestion, for which I\u2019m not clear if he has a strategy. It is where YRF and SRK will need to have a marketing strategy and budget. If that works, then the sky will be the limit, not just for Pathaan but also for his future films!<\/p>\n

Go watch Pathaan because it\u2019s a movement against a regime that wants to spread hatred and divide India. And while you show the strength of our secular nation, you will get full #paisavasool and fall in love again with Shah Rukh Khan!<\/p>\n

Rating: 9\/10<\/p>\n

One star less because Box Office isn\u2019t everything in a film. A ten-star film should be Box Office plus a story to take back home.<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification[at]gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Left: The Digital Cover of the latest edition of The Sunday Indian; Right: Screenshot from the post on Dr. Arindam Chaudhuri\u2019s Facebook Page. New Delhi (India), January 28:\u00a0The last time Management Guru and IIPM\u2019s Honorary Director, Dr. Arindam Chaudhuri, reviewed a film was 15 years back when Om Shanti Om was released. He has done…<\/p>\n

Read More “Arindam Chaudhuri predicts Pathaan will have a 500cr worldwide weekend and suggests Shah Rukh Khan should invest money into a China Marketing strategy!”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":17300,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-17299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/17299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=17299"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/17299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/17300"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=17299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=17299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=17299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}