{"id":18578,"date":"2023-03-13T05:22:10","date_gmt":"2023-03-13T05:22:10","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2023\/03\/13\/viranica-manchus-maison-ava-opens-in-harrods-first-ever-for-an-indian-brand\/"},"modified":"2023-03-13T05:22:10","modified_gmt":"2023-03-13T05:22:10","slug":"viranica-manchus-maison-ava-opens-in-harrods-first-ever-for-an-indian-brand","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2023\/03\/13\/viranica-manchus-maison-ava-opens-in-harrods-first-ever-for-an-indian-brand\/","title":{"rendered":"Viranica Manchu\u2019s Maison Ava Opens in Harrods, First ever for an Indian Brand"},"content":{"rendered":"
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New Delhi (India), March 13: <\/strong>Couture childrenswear label Maison Ava is delighted to announce that it has opened in Harrods, the world\u2019s leading luxury department store.<\/p>\n

Harrods marks Maison Ava\u2019s first location in London where it can be found in the Mini Super Brands area on the fourth floor. The edit comprises Maison Ava\u2019s show-stopping couture pieces for boys and girls from 2-14 years.<\/p>\n

The edit, which has been exclusively curated for Harrods, has arrived ahead of the busy party season and Eid, and Maison Ava\u2019s stunning collection of heirloom-worthy pieces will ensure that children are perfectly dressed for life\u2019s most precious occasions.<\/p>\n

Every single Maison Ava piece is made by hand by its atelier of expert designers and embroiderers who have trained in the world\u2019s most prestigious couture houses. Hundreds of hours of handwork go into the making of a single garment, elevating each piece with extraordinary attention and detail.<\/p>\n

Children\u2019s comfort is at the heart of Maison Ava\u2019s designs, which is why the beading is artfully placed and the shapes of each garment are strategically designed so children can move with ease in clothes they will love to wear.<\/p>\n

Maison Ava\u2019s founder and creative director Viranica Manchu comments, \u201cIt\u2019s a dream come true to be stocked in Harrods. As a mother of four, I\u2019ve been a customer at Harrods for many years, so it\u2019s wonderful to see our pieces on the shop floor. Maison Ava is the result of my passion for couture combined with exquisite Indian artisanry. I\u2019m excited to showcase our pieces to Harrods\u2019 discerning customers and hope they fall in love with our designs.\u201d<\/p>\n

For more information please visit www.maisonava.com<\/a><\/p>\n

Profile for Viranica Manchu<\/p>\n

Viranica Manchu is the founder and creative director of Maison Ava. Born and educated in New York, she developed a passion for design and luxury at a young age and went on to pursue degrees in jewelry design, gemology and fashion marketing. Following her studies, she moved to her family\u2019s homeland of India to broaden her experience in jewelry design.<\/p>\n

Viranica is the wife of Vishnu Manchu, a prominent actor, producer and entrepreneur. With a growing family, she began her search for thoughtfully made occasion-wear for her young children. When she couldn\u2019t find the level of craftsmanship she was looking for, she was inspired to create their own party wardrobe. Her designs quickly drew attention and enthusiasm, and propelled Viranica to start Maison Ava.<\/p>\n

Driven by her entrepreneurial spirit and love for fashion, Viranica built a fully operating India-based atelier where Maison Ava\u2019s creations are entirely made from start to finish. She is committed to preserving the country\u2019s unique craftsmanship in weaving and embellishment and blending it with innovative style cuts and designs.<\/p>\n

As a mother of four, she knows the challenges of dressing children in fancy clothing, and so she is placing children at the very center by being mindful of using soft and natural fabrics and strategically setting beading and embroidery. Her vision for Maison Ava is to create a brand that is loved as much by her young clientele than by the grown-ups who outfit them.<\/p>\n

Quick Facts:<\/p>\n

Maison Ava is the first ever Indian origin childrenswear brand to be displayed at Harrods.<\/p>\n

Viranica is the daughter in law of Dr. M. Mohan babu, prominent film actor, producer, and educationalist. She is also the niece of the late Shri. Y.S Rajasekhara Reddy and the cousin of Shri. Y.S Jagan Mohan Reddy, the Chief Minister of Andhra Pradesh.<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification[at]gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

New Delhi (India), March 13: Couture childrenswear label Maison Ava is delighted to announce that it has opened in Harrods, the world\u2019s leading luxury department store. Harrods marks Maison Ava\u2019s first location in London where it can be found in the Mini Super Brands area on the fourth floor. The edit comprises Maison Ava\u2019s show-stopping…<\/p>\n

Read More “Viranica Manchu\u2019s Maison Ava Opens in Harrods, First ever for an Indian Brand”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":18579,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-18578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/18578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=18578"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/18578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/18579"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=18578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=18578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=18578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}