{"id":23909,"date":"2023-10-04T11:18:05","date_gmt":"2023-10-04T11:18:05","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2023\/10\/04\/booking-com-launches-the-icc-mens-cricket-world-cup-2023-campaign-howzat-for-your-perfect-stay-as-cricket-fever-ignites-in-india\/"},"modified":"2023-10-04T11:18:05","modified_gmt":"2023-10-04T11:18:05","slug":"booking-com-launches-the-icc-mens-cricket-world-cup-2023-campaign-howzat-for-your-perfect-stay-as-cricket-fever-ignites-in-india","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2023\/10\/04\/booking-com-launches-the-icc-mens-cricket-world-cup-2023-campaign-howzat-for-your-perfect-stay-as-cricket-fever-ignites-in-india\/","title":{"rendered":"Booking.com Launches the ICC Men\u2019s Cricket World Cup 2023 Campaign: \u00a0\u2018Howzat for Your Perfect Stay\u2019 as Cricket Fever Ignites in India"},"content":{"rendered":"
\n

Booking.com Launches the ICC Men\u2019s Cricket World Cup 2023 Campaign: \u00a0\u2018Howzat for Your Perfect Stay\u2019 as Cricket Fever Ignites in India<\/strong><\/p>\n

Booking.com, one of the world\u2019s leading digital travel brand, to launch the campaign \u2018Howzat for your perfect stay\u2019 in Mumbai to celebrate the world of travel, cricket and its biggest fans with Santosh Kumar, Country Manager, Indian sub-continent and Indonesia at Booking.com, Zaheer Khan and Varun Dhawan ahead of the ICC Men\u2019s Cricket World Cup 2023.<\/em><\/p>\n

Mumbai (Maharashtra) [India], October 4:\u00a0<\/strong>With the 2023 ICC Men\u2019s Cricket World Cup \u2013\u00a0one\u00a0of the world\u2019s\u00a0most notable cricket\u00a0tournaments\u00a0\u2013 around the corner,\u00a0the\u00a0excitement amongst fans is\u00a0palpable\u00a0as sports tourism soars. Booking.com, the\u00a0Official Accommodation Partner for the ICC Men\u2019s Cricket World Cup 2023, launched its integrated campaign\u00a0\u2018Howzat for your perfect stay\u2019<\/em>,\u00a0<\/em>integrating the\u00a0world of travel, cricket and its passionate fans that make it happen. A press\u00a0event\u00a0was hosted in\u00a0Mumba<\/a>i<\/a>\u00a0with former Indian cricketer Zaheer Khan, Bollywood actor Varun Dhawan and Santosh Kumar, Country Manager, India, Sri Lanka, Maldives and Indonesia at\u00a0Booking.com<\/p>\n

Unlocking the potential of sports\u00a0tourism\u00a0<\/strong><\/p>\n

Sports and\u00a0travel\u00a0go hand in hand. Mega sporting events such as the\u00a0ICC Men\u2019s Cricket World Cup 2023\u00a0attract travellers\u00a0to the host\u00a0destination, which can\u00a0have a\u00a0positive\u00a0impact on domestic and international travel. According to the most-recent\u00a0Booking.com APAC Travel Confidence Index,\u00a056%<\/strong>\u00a0of Indians are looking forward to attending a\u00a0live\u00a0or major event, including sports tournaments, this year.\u00a0Search data from Booking.com also reveals a surge in inbound travel with fans across the globe heading to India for the tournament between October 5 to November 19, 2023 with travellers from the UK, USA, UAE, Germany and Australia topping the chart for inbound searches.\u00a0<\/p>\n

Zaheer Khan,\u00a0<\/strong>former Indian fast bowler commented,\u00a0\u201cTaking wickets and performing on the cricket field has been a significant part of my life and travel is an integral part of that experience. Exploring different cities, cultural nuances, culinary options and local attractions was all part of my cricket journey beyond the pitch. Hence I am glad to be a part of this event hosted by Booking.com, which seamlessly integrates cricket and travel, uniting people globally and celebrating the spirit of adventure and the moments that matter.\u201d<\/em><\/p>\n

Turning sports fans into travellers<\/strong><\/p>\n

The opportunity to see top cricket nations out on the field is a true bucket list experience for many and a compelling reason for millions of Booking.com customers to travel. Prominent matches across India are fueling travel searches and triggering a travel boom. Beyond the event itself, travellers are looking to explore what the city has to offer, potentially leading to extended stays and repeat visits.\u00a0According to Booking.com, seven out of the top 10 most searched destinations in India are cities hosting matches. Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Hyderabad and Ahmedabad are amongst the top searched destinations during the match period of October 5 to November 19, 2023.\u00a0On specific match days such as the India\u00a0vs\u00a0Pakistan match on October 14,\u00a0Ahmedabad<\/a>\u00a0is the second highest searched destination, followed by\u00a0Delhi.\u00a0<\/p>\n

Bollywood actor Varun Dhawan and huge cricket fan<\/strong>\u00a0shared his enthusiasm, stating,\u00a0\u201cTravel and cricket \u00a0are two things I am truly passionate about. My profession gives me the opportunity \u00a0 to travel and explore different destinations in India and across the world; and cricket is something I integrate into my profession. Whenever I get a chance to play in between my shots I\u2019m always up for a game. With the ICC Men\u2019s Cricket World Cup, Booking.com is offering millions of fans like me the joy and excitement of travelling and booking that perfect stay to watch their favourite team play live. Now that\u2019s a perfect match!\u201d<\/em><\/p>\n

Howzat for your perfect stay<\/strong><\/p>\n

Booking.com launches its campaign for the 2023 ICC Men\u2019s Cricket World Cup \u2013\u00a0\u2018Howzat for your perfect stay\u2019<\/em><\/strong>.\u00a0<\/em>The campaign featuring Indian team captain Rohit Sharma along with well-known international cricketers Jos Buttler, captain of England team and Glenn Maxwell highlights the fun and excitement of booking with Booking.com. It showcases the end-to-end ease and incredible choice of accommodations that Booking.com offers by\u00a0<\/strong>taking viewers through a journey of a family dreaming of their perfect cricket stay.<\/p>\n

With more than 28 million reported listings in over 171,000 destinations worldwide, including destinations where ICC matches are taking place, Booking.com offers the widest selection of incredible places to stay including hotels, resorts, apartments, villas and more.<\/p>\n

\u201cThe impact of major sporting events on travel desire and demand is a phenomenon we are observing globally and in India as well. As the Official Accommodation Partner\u00a0for\u00a0the ICC Men\u2019s Cricket\u00a0World Cup 2023,\u00a0we help fans make their cricket-inspired travel as seamless as possible by offering them flights, rental cars, taxi, attractions and of course all kinds of unique places to stay. We are delighted to celebrate one of the world\u2019s biggest sports with the launch of our\u00a0campaign\u00a0\u2018<\/strong>Howzat for\u00a0your perfect stay\u2019<\/strong>\u00a0that beautifully showcases the fun and excitement of booking on Booking.com\u201d said<\/em>\u00a0Santosh Kumar, Country<\/strong>\u00a0Manager,\u00a0India, Sri Lanka, Maldives and Indonesia,\u00a0Booking.com.<\/strong><\/p>\n

The integrated campaign will\u00a0air\u00a0in India throughout the tournament from\u00a0October 5 to November 19, 2023<\/strong>\u00a0across digital, PR,\u00a0social\u00a0and TV. \u00a0<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification[at]gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Booking.com Launches the ICC Men\u2019s Cricket World Cup 2023 Campaign: \u00a0\u2018Howzat for Your Perfect Stay\u2019 as Cricket Fever Ignites in India Booking.com, one of the world\u2019s leading digital travel brand, to launch the campaign \u2018Howzat for your perfect stay\u2019 in Mumbai to celebrate the world of travel, cricket and its biggest fans with Santosh Kumar,…<\/p>\n

Read More “Booking.com Launches the ICC Men\u2019s Cricket World Cup 2023 Campaign: \u00a0\u2018Howzat for Your Perfect Stay\u2019 as Cricket Fever Ignites in India”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":23910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-23909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/23909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=23909"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/23909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/23910"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=23909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=23909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=23909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}