{"id":32173,"date":"2024-08-16T23:01:25","date_gmt":"2024-08-16T17:31:25","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2024\/08\/16\/mahindra-launches-the-suv-thar-roxx\/"},"modified":"2024-08-16T23:01:25","modified_gmt":"2024-08-16T17:31:25","slug":"mahindra-launches-the-suv-thar-roxx","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2024\/08\/16\/mahindra-launches-the-suv-thar-roxx\/","title":{"rendered":"Mahindra Launches \u2018THE\u2019 SUV: Thar ROXX"},"content":{"rendered":"<div>\n<p><strong>Turn Heads<\/strong><\/p>\n<ul>\n<li>A distinctive silhouette, a powerful long hood with short overhangs for exceptional approach and departure angles, make it a timeless, iconic design.<\/li>\n<li>Majestic on-road presence with an unmissable styling making it \u2018THE\u2019 SUV.<\/li>\n<\/ul>\n<p><strong>Don\u2019t Just Ride, Glide<\/strong><\/p>\n<ul>\n<li>Introducing Mahindra\u2019s All-New M_GLYDE Platform:\u00a0Engineered for a smooth ride and precise handling, ensuring class-leading dynamics on and off the road.<\/li>\n<li>Refined Drive:\u00a0Features WATT\u2019s Link suspension, advanced shock absorbers, and First-in-Segment Hydraulic Rebound Stopper (HRS) for a controlled, responsive experience.<\/li>\n<li>World-Class NVH:\u00a0Designed to deliver world-class NVH levels for a premium and quiet in-vehicle experience.<\/li>\n<\/ul>\n<p><strong>Power On<\/strong><\/p>\n<ul>\n<li>Dynamic Engine Options: G20 TGDI mStallion and D22 mHawk producing Max. Torque of 380 Nm and 370 Nm respectively.<\/li>\n<li>Refined Transmission: Available with 6-speed manual and 6-speed AISIN torque converter automatic transmission for versatile driving<\/li>\n<li>Advanced Safety: 35+ standard safety features, Level 2 ADAS, comprehensive ESP package, engineered to meet highest B-NCAP safety rating<\/li>\n<\/ul>\n<p><strong>Get Off The Tar<\/strong><\/p>\n<ul>\n<li>India\u2019s First Crawl Smart Assist and IntelliTurn:\u00a0Conquers tough terrains and tight turns with ease for superior off-road maneuverability.<\/li>\n<li>Technological Advancements:\u00a0Gen II Adventure statistics display, Compass, Roll &amp; Pitch Altimeter along with Drive modes (Zip &amp; Zoom), 4XPLOR Terrain Modes (Snow, Sand &amp; Mud)<\/li>\n<\/ul>\n<p><strong>Rock The Luxe Life\u00a0<\/strong><\/p>\n<ul>\n<li>Luxurious Space: Offering best-in-class cabin roominess, wheelbase of 2850 mm, huge and a versatile boot space of 644 litre.<\/li>\n<li>Expansive Panoramic Skyroof\u2122:\u00a0Provides a wide open-air view, enhancing the sense of space in every drive.<\/li>\n<li>Uninterrupted Excitement:\u00a0The Harman Kardon 9-speaker system with QuantumLogic, Twin HD screens: 26.03 cm infotainment and 26.03 cm full digital cluster and class-leading 80+ features with Adrenox, Ventilated and Powered Seats, 360 degree surround view system with blind view monitoring<\/li>\n<\/ul>\n<p>Kochi (Kerala) [India], August 16:\u00a0Mahindra &amp; Mahindra Ltd., India\u2019s leading SUV manufacturer, proudly presents\u00a0<a href=\"https:\/\/auto.mahindra.com\/suv\/thar-roxx\/TH5D.html\" target=\"_blank\" rel=\"noopener\">Thar ROXX\u00a0<\/a>\u2013 \u2018THE\u2019 SUV, a category disruptor set to break norms and redefine the SUV landscape in the country. With a starting price of\u00a0\u20b9\u00a012.99 Lakh, the Thar ROXX embodies the Mahindra boldness and unconventional spirit. Designed and engineered to turn heads and deliver a refined drive and powerful yet safe performance, the Thar ROXX conquers all terrains while offering an array of luxurious features.<\/p>\n<p>Built on Mahindra\u2019s All-New M_GLYDE platform, the Thar ROXX delivers an exceptionally smooth ride with crisp handling and class leading dynamics. It effortlessly blends Thar\u2019s outdoor DNA with modern sophistication, offering a premium SUV experience that caters to those who demand the finest in every aspect of their lives.<\/p>\n<p>The Thar ROXX has been rigorously tested in extreme conditions across diverse terrains and altitudes, including the scorching sand dunes of the Thar desert at +50\u00b0C, the high altitudes of Umling La, tricky muddy surfaces in Coorg and the freezing cold of -20\u00b0C in Kaza. This extensive testing guarantees that the Thar ROXX is a robust and reliable choice for the Global Indian \u2013 people who are Indian at heart but have a global mindset.<\/p>\n<p>Mr. Veejay Nakra, President \u2013 Automotive Division, Mahindra &amp; Mahindra Ltd., said, \u201cThe Thar brand has always been a cultural phenomenon, symbolizing freedom and a strong sense of community. Building on this legacy, the Thar ROXX is \u2018THE\u2019 SUV, seamlessly combining head-turning design, a refined drive, powerful performance, superior off-roading capability, ultimate safety, luxurious space, and advanced technology. With Thar ROXX, we\u2019re not just elevating the SUV experience\u2014we\u2019re setting our sights on making the Thar brand the No. 1 SUV (&gt;12.5 Lakh segment) by volume within the next 3 to 5 years.\u201d<\/p>\n<p>R Velusamy, President, Automotive Technology and Product Development, Mahindra &amp; Mahindra Ltd.,\u00a0said, \u201cThar ROXX represents a new era of refined body-on-frame SUVs, built on our all-new M_GLYDE platform. This cutting-edge platform, enables us to deliver the best of both worlds \u2013 blending refined urban sophistication typically found in monocoque SUVs like the XUV700 with unparalleled, tech-enabled off-road capabilities.\u00a0With standout features such as a panoramic SkyroofTM, advanced Level 2 ADAS, and Harman Kardon branded audio, the Thar ROXX redefines the ownership experience, setting new benchmarks in luxury and safety.\u201d<\/p>\n<p>Bookings for the Thar ROXX will open online and at Mahindra dealerships from Oct 03, 2024, and Test Drives will start from Sept 14, 2024. Deliveries will commence this dussehra, ensuring customers can enjoy their new Mahindra SUV as soon as possible.<\/p>\n<p>Designed at the Mahindra India Design Studio (MIDS) in Mumbai, engineered at the Mahindra Research Valley (MRV) near Chennai, and developed and tested at the Mahindra SUV Proving Track (MSPT), the Thar ROXX is built at Mahindra\u2019s advanced facility in Nashik. This SUV embodies the expertise and innovation of Mahindra\u2019s global design and engineering teams.<\/p>\n<p><strong>Thar ROXX Variant-wise Pricing in Lakh (Ex-Showroom)<\/strong><\/p>\n<table width=\"553\">\n<tbody>\n<tr>\n<td rowspan=\"3\" width=\"14%\">Variant<\/td>\n<td width=\"14%\">G20<\/td>\n<td width=\"14%\">G20<\/td>\n<td width=\"14%\">D22<\/td>\n<td width=\"14%\">D22<\/td>\n<td width=\"14%\">D22<\/td>\n<td width=\"14%\">D22<\/td>\n<\/tr>\n<tr>\n<td width=\"16%\">MT<\/td>\n<td width=\"16%\">AT<\/td>\n<td width=\"16%\">MT<\/td>\n<td width=\"16%\">AT<\/td>\n<td width=\"16%\">MT<\/td>\n<td width=\"16%\">AT<\/td>\n<\/tr>\n<tr>\n<td width=\"16%\">RWD<\/td>\n<td width=\"16%\">RWD<\/td>\n<td width=\"16%\">RWD<\/td>\n<td width=\"16%\">RWD<\/td>\n<td width=\"16%\">4WD<\/td>\n<td width=\"16%\">4WD<\/td>\n<\/tr>\n<tr>\n<td width=\"14%\">MX1<\/td>\n<td width=\"14%\">\u20b9 12.99<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">\u20b9 13.99<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">NA<\/td>\n<\/tr>\n<tr>\n<td width=\"14%\">MX3<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">\u20b9 14.99<\/td>\n<td width=\"14%\">\u20b9 15.99<\/td>\n<td width=\"14%\">\u20b9 17.49<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">NA<\/td>\n<\/tr>\n<tr>\n<td width=\"14%\">AX3L<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">\u20b9 16.99<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">NA<\/td>\n<\/tr>\n<tr>\n<td width=\"14%\">MX5<\/td>\n<td width=\"14%\">\u20b9 16.49<\/td>\n<td width=\"14%\">\u20b9 17.99<\/td>\n<td width=\"14%\">\u20b9 16.99<\/td>\n<td width=\"14%\">\u20b9 18.49<\/td>\n<td width=\"14%\">#<\/td>\n<td width=\"14%\">NA<\/td>\n<\/tr>\n<tr>\n<td width=\"14%\">AX5L<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">\u20b9 18.99<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">#<\/td>\n<\/tr>\n<tr>\n<td width=\"14%\">AX7L<\/td>\n<td width=\"14%\">NA<\/td>\n<td width=\"14%\">\u20b9 19.99<\/td>\n<td width=\"14%\">\u20b9 18.99<\/td>\n<td width=\"14%\">\u20b9 20.49<\/td>\n<td width=\"14%\">#<\/td>\n<td width=\"14%\">#<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>#: To be announced at a later<\/p>\n<p><strong>Annexure 1<\/strong><\/p>\n<p><strong>More about the Thar ROXX<\/strong><\/p>\n<p><strong>Turn Heads<\/strong><\/p>\n<p>The Thar ROXX\u2019s majestic on road presence draws inspiration from the great outdoors to create a vehicle that truly impresses.<\/p>\n<ul>\n<li>The design features a bold front grille paired with\u00a0Bi-LED projector headlamps and C-shaped DRLs, ensuring superior visibility in all conditions.<\/li>\n<li>Its classic silhouette, characterised by a\u00a0long hood, upright cabin, and short overhangs for exceptional approach and departure angles, upholds the iconic Thar design, marrying timeless aesthetics with modern execution.<\/li>\n<li>Angular wheel arches, rugged cladding, and\u00a0R19 alloy wheels with 255\/60 All Terrain tyres\u00a0highlight the robust road presence.<\/li>\n<li>Signature\u00a0side-hinged split rear tailgate\u00a0with an externally-mounted spare wheel enhances practicality while maintaining a rugged appeal.<\/li>\n<li>The interior boasts an\u00a0ivory ambiance\u00a0with\u00a0leatherette trims and soft-touch materials; the leather-wrapped dashboard, complemented\u00a0by\u00a0piano black and metallic finishes\u00a0and ambient footwell lighting.<\/li>\n<li>Durable design elements, including low-gloss treatments on AC vents, sturdy dashboard sections, and a leather-wrapped steering wheel and gear lever.<\/li>\n<li>Available in a palette of seven striking colors\u2014Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, and Stealth Black<\/li>\n<\/ul>\n<p><strong>Don\u2019t Just Ride, Glide<\/strong><\/p>\n<p>Marrying on-road elegance with exceptional off-road prowess, the Thar ROXX is engineered for refined drive across terrains.<\/p>\n<ul>\n<li>Built on Mahindra\u2019s all-new M_GLYDE platform, the Thar ROXX offers a refined ride and precise handling, delivering class-leading dynamics.<\/li>\n<li>Features\u00a0WATT\u2019s Link suspension,\u00a0advanced shock absorbers with MTV-CL and Frequency Dependent Damping (FDD) technology, and a\u00a0first-in-category Hydraulic Rebound Stopper (HRS)\u00a0to enhance ride quality.<\/li>\n<li>A\u00a0flat floor design\u00a0in the second row ensures increased comfort for all passengers.<\/li>\n<li>Meticulous engineering\u00a0achieves world-class NVH\u00a0(Noise, Vibration, and Harshness) levels, ensuring a quiet and refined driving experience.<\/li>\n<\/ul>\n<p><strong>Power On<\/strong><\/p>\n<p>Experience unmatched performance and power with the Thar ROXX on every journey.<\/p>\n<ul>\n<li>Dynamic engine options include the G20 TGDI mStallion and D22 mHawk engines, delivering\u00a0best-in-class torque of 380 Nm and 370 Nm respectively\u00a0for strong, reliable performance.<\/li>\n<li>Versatile transmission choices encompass a 6-speed manual and a 6-speed AISIN torque converter automatic, ensuring seamless shifts and impressive acceleration.<\/li>\n<\/ul>\n<table width=\"602\">\n<tbody>\n<tr>\n<td width=\"16%\">Specification<\/td>\n<td width=\"49%\">Petrol Engine \u2013 All-New 2.0 L mStallion TGDi<\/td>\n<td width=\"33%\">Diesel Engine 2.2 L mHawk<\/td>\n<\/tr>\n<tr>\n<td width=\"16%\">Max Power<\/td>\n<td width=\"49%\">130 kW @ 5000 r\/min<\/td>\n<td width=\"33%\">128.6 kW @ 3500 r\/min<\/td>\n<\/tr>\n<tr>\n<td width=\"16%\">Max Torque<\/td>\n<td width=\"49%\">380 Nm @ 1750-3000 r\/min<\/td>\n<td width=\"33%\">370 Nm @ 1500-3000 r\/min<\/td>\n<\/tr>\n<tr>\n<td width=\"16%\">Transmission<\/td>\n<td width=\"49%\">6-Speed Manual\/Automatic (Aisin)<\/td>\n<td width=\"33%\">6-Speed Manual\/Automatic (Aisin)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Advanced Safety<\/strong><\/p>\n<ul>\n<li>Engineered to achieve the\u00a0highest B-NCAP safety rating, Thar ROXX offers best-in-class crash performance.<\/li>\n<li>Comes standard with\u00a06 airbags, 3-point seat belts and seat-belt reminder for all seats along with passenger airbag on\/off for child safety, ISO-FIX child seats with top-tether, among others, providing comprehensive protection for all occupants.<\/li>\n<li>L2 ADAS (1R1V) suite with 10 features including Automatic Emergency Braking (AEB), 360-degree surround view system with blind view monitor, adaptive cruise control which adds to the safety, comfort and convenience.<\/li>\n<li>The\u00a0Tyre Pressure Monitoring System (TPMS)\u00a0and\u00a0Tyre Direction Monitoring System (TDMS)\u00a0add an extra layer of safety.<\/li>\n<li>Equipped with\u00a0Electronic Stability Program (ESP) 9.3 system\u00a0with BLD (Brake locking differential).<\/li>\n<li>The dynamic safety functions\u00a0Vehicle Dynamics Control (VDC), Traction Control System (TCS) and Roll Over Mitigation (ROM)\u00a0further builds confidence.<\/li>\n<\/ul>\n<p><strong>Get Off The Tar<\/strong><\/p>\n<p>Designed to dominate the toughest terrains, the Thar ROXX stands as a true off-road legend.<\/p>\n<ul>\n<li>The\u00a04Xplor System\u00a0provides superior traction through\u00a0Electronic Locking Differentials, making challenging terrains feel effortless.<\/li>\n<li>India\u2019s first Crawl Smart Assist\u00a0which offers precise low-speed control\u00a0combined with IntelliTurn\u00a0that enables effortless tight turns, enhancing maneuverability in challenging environments<\/li>\n<li>Boasting best-in-class approach, departure, and ramp-over angles, along with a\u00a0650 mm water-wading depth, the Thar ROXX is prepared for any adventure.<\/li>\n<li>Gen II Adventure statistics display, Compass, Roll &amp; Pitch Altimeter along with Drive modes (Zip &amp; Zoom).<\/li>\n<li>Terrain Modes (4\u00d74) \u2013 4XPLOR (Snow, Sand &amp; Mud) and Terrain Assist (RWD) \u2013 XPLOR (Snow, Sand &amp; Mud) further adds to the the lengendary capability.<\/li>\n<\/ul>\n<table style=\"height: 133px;\" width=\"581\">\n<tbody>\n<tr>\n<td width=\"24%\">Approach Angle<\/td>\n<td width=\"26%\">Departure Angle<\/td>\n<td width=\"21%\">Ramp Over Angle<\/td>\n<td width=\"27%\">Water Wading Depth (mm)<\/td>\n<\/tr>\n<tr>\n<td width=\"24%\">41.7\u00b0<\/td>\n<td width=\"26%\">36.1\u00b0<\/td>\n<td width=\"21%\">23.9\u00b0<\/td>\n<td width=\"27%\">650<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Rock The Luxe Life\u00a0<\/strong><\/p>\n<p>Seamlessly blending luxury with advanced technology, the Thar ROXX offers a premium driving experience.<\/p>\n<ul>\n<li>The interior features an\u00a0ivory ambiance, leatherette trims, and soft-touch materials\u00a0that exude sophistication. The\u00a0leather-wrapped dashboard, enhanced by contrast stitching, piano black, and metallic finishes, adds a touch of elegance and durability.<\/li>\n<li>Ventilated front seats\u00a0ensure comfort in all weather conditions, while the ergonomically designed seating layout provides excellent support for both the driver and passenger.<\/li>\n<li>Ambient lighting\u00a0in the footwell throughout the cabin creates a relaxed atmosphere.<\/li>\n<li>Practical storage options, including large door pockets, center console storage, and cup holders, ensure that every journey is comfortable and clutter-free<\/li>\n<li>With the\u00a0largest boot space in its segment\u00a0of 644 litres upto roof, the Thar ROXX ensures that you have ample room to carry all your gear, whether for a weekend getaway or an extended adventure<\/li>\n<li>An expansive\u00a0Panoramic Skyroof\u2122\u00a0provides a stunning open-air experience, enhancing the sense of space and connection with the surroundings.<\/li>\n<li>Twin 26.03 cm HD screens, comprising a digital instrument cluster and an infotainment system, keep drivers connected and informed at all times.<\/li>\n<li>Harman Kardon 9-speaker system with QuantumLogic surround,\u00a0Bass enhancer, and a 6-mode audio settings amplifier delivers an exceptional in-cabin audio experience.<\/li>\n<li>Adrenox connectivity with 80+ features,\u00a0including Alexa integration and wireless Android Auto &amp; Apple CarPlay, ensures seamless connectivity and convenience.<\/li>\n<li>Wireless CarPlay &amp; Android Auto,\u00a0Wireless charging and 65W USB-C charging point\u00a0allows effortless connectivity.<\/li>\n<\/ul>\n<table width=\"623\">\n<tbody>\n<tr>\n<td width=\"8%\">Overall Length<\/td>\n<td width=\"6%\">Overall Width<\/td>\n<td width=\"7%\">Overall Height<\/td>\n<td width=\"11%\">Wheelbase<\/td>\n<td width=\"9%\">Couple Distance<\/td>\n<td width=\"11%\">Headroom<\/p>\n<p>(1st\u00a0 row)<\/p>\n<\/td>\n<td width=\"11%\">Headroom<\/p>\n<p>(2nd\u00a0row)<\/p>\n<\/td>\n<td width=\"8%\">Leg Room 1st\u00a0row<\/td>\n<td width=\"8%\">Leg Room 2nd\u00a0row<\/td>\n<td width=\"8%\">Hip room 1st\u00a0row<\/td>\n<td width=\"8%\">Hip room 2nd\u00a0row<\/td>\n<\/tr>\n<tr>\n<td width=\"8%\">4428<\/td>\n<td width=\"6%\">1870<\/td>\n<td width=\"7%\">1923<\/td>\n<td width=\"11%\">2850<\/td>\n<td width=\"9%\">823<\/td>\n<td width=\"11%\">1060*<\/td>\n<td width=\"11%\">1032*<\/td>\n<td width=\"8%\">1047<\/td>\n<td width=\"8%\">930<\/td>\n<td width=\"8%\">1354<\/td>\n<td width=\"8%\">1343<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>*Metal Roof; All measurements in mm.<\/p>\n<p><strong>Annexure 2<\/strong><\/p>\n<p><strong>Variants and top features<\/strong><\/p>\n<table width=\"649\">\n<tbody>\n<tr>\n<td width=\"25%\">MX1<\/td>\n<td width=\"24%\">MX3<\/td>\n<td width=\"27%\">MX5<\/td>\n<td width=\"21%\">AX7L<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"3\" width=\"25%\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 LED Projectors Headlamps<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 LED Tail Lamps<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 R18 Steel Wheels<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6 Airbags<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Electronic Stability Program (ESP) with BLD (Brake locking differential)<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Seat belt reminder for all passengers<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3-points seat belt for all passengers<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Touchscreen Infotainment (26.03 cm)<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Push Button Start<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Electric Power Steering<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Engine Start\/Stop<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Steering Mounted Controls<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tyre Direction Monitoring System<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Watt\u2019s Link Suspension<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 FDD (Frequency Dependent Damping)<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 60:40 split rear seat<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rear AC vents<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Premium Embossed Fabric Upholstery<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Front Sliding armrest<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Driver Seat Height Adjust<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Analogue Dials with MID cluster<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4 speakers<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Power window: Front &amp; Rear<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12 V socket<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rear\u00a0USB-C Port<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Remote central locking<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Height Adjustable Seat Belts Front<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A &amp; B Pillar Entry Assist Handle<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Luggage net hooks in boot space<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sunglass Holder<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 LED turn indicator on fender<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lead me, Follow me Home function in Headlamps<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Side Footstep<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ISOFIX<\/p>\n<\/td>\n<td width=\"24%\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In addition to features of MX1<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 26.03 cm (10.25\u201c) HD Infotainment<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Wireless Android Auto &amp; Wired Apple Car Play<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Gen II Adventure statistics<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Drive Modes: Zip, Zoom<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Selectable Terrain Modes: \u00a0Snow, Sand, Mud<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cruise Control<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Auto Dimming IRVM<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Wireless Charger<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Reverse Camera<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rear wiper &amp; wash<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Electric adjust ORVM<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rear armrest with cup holder<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Front USB Port \u00a0\u2013 2 Nos. \u00a0 \u00a0 \u00a0( C type 15W \u00a0+ A type Data port )<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rear defogger<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Driver Power Window One Touch Up\/Down<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Spare wheel cover<\/p>\n<\/td>\n<td width=\"27%\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In addition to features of MX3<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Single Pane Sunroof<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 R18 Diamond Cut Alloy Wheels<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ELD-Electric Locking Differential (Only 4\u00d74 Variants)<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Acoustic Windshield<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 LED Daytime Running Lamps<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 LED Front Fog Lamps<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Footwell Lighting<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tyre pressure monitoring system<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Leatherette Seats<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Leather Wrapped steering<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Auto headlamp<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Auto wiper<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Front Park Sensors<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2 Tweeters<\/p>\n<\/td>\n<td rowspan=\"3\" width=\"21%\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In addition to features of MX5<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Panoramic Sunroof<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 R19 Diamond Cut Alloy Wheels<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Level 2 ADAS<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Twin HD 26.03 cm Infotainment &amp; 26.03 cm Digital Cluster screen<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Harman Kardon (TM)\u00a0Quantum Logic premium audio -9 Speaker system<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Adrenox Connect with built-in Alexa<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Leatherette Wrap on Door Trims + IP<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6 Way Powered driver seat<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Front Ventilated Seats<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Surround view camera with Blind view monitor<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Power fold ORVM<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Electric Park Brake with Auto Hold<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 CrawlSmart (Only 4\u00d74 AT variants)<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Intelliturn (Only 4\u00d74 AT variants)<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Wireless Android Auto &amp; Wireless Apple Car Play<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Front Camera<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fully Automatic Temperature Control<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cooled Glove box<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Front USB Port \u2013 2 Nos. (C type 65W + A type Data port)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"24%\">AX3L<\/td>\n<td width=\"27%\">AX5L<\/td>\n<\/tr>\n<tr>\n<td width=\"24%\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In addition to features of MX3<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Level 2 ADAS<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Electric Park Brake with Auto Hold<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Twin HD 26.03 cm Infotainment &amp; 26.03 cm Digital Cluster screen<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Adrenox Connect with built-in Alexa<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 DTS sound staging<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Wireless Android Auto &amp; Wireless Apple Car Play<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fully Automatic Temperature Control<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Front USB Port \u2013 2 Nos. (C type 65W + A type Data port)<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Acoustic Windshield<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Auto headlamp<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Auto wiper<\/p>\n<\/td>\n<td width=\"27%\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In addition to features of MX5<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Level 2 ADAS<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Electric Park Brake with Auto Hold<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Twin HD 26.03 cm Infotainment &amp; 26.03 cm Digital Cluster screen<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Adrenox Connect with built-in Alexa<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 DTS sound staging<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 CrawlSmart (Only 4\u00d74 AT variants)<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Intelliturn (Only 4\u00d74 AT variants)<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Wireless Android Auto &amp; Wireless Apple Car Play<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fully Automatic Temperature Control<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Front USB Port \u2013 2 Nos. (C type 65W + A type Data port)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Social Media Addresses for Thar ROXX:\u00a0<\/strong><\/p>\n<p>Brand website: https:\/\/auto.mahindra.com\/thar-ROXX.html<\/p>\n<ul>\n<li>Instagram: @mahindrathar<\/li>\n<li>Facebook: @mahindrathar<\/li>\n<li>Twitter: @Mahindra_Thar<\/li>\n<li>YouTube: @TharMahindra<\/li>\n<li>Hashtags: #TharROXX #THESUV #ExploreTheImpossible<\/li>\n<\/ul>\n<p><strong>About Mahindra\u00a0<\/strong><\/p>\n<p>Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility SUVs, information technology and financial services in India and is the world\u2019s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.<\/p>\n<p>The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.<\/p>\n<p>Learn more about Mahindra on\u00a0<a href=\"http:\/\/www.mahindra.com\/\" target=\"_blank\" rel=\"noopener\">www.mahindra.com<\/a>\u00a0\/ Twitter and Facebook: @MahindraRise\/ For updates subscribe to https:\/\/www.mahindra.com\/news-room.<\/p>\n<p><strong>Media contact information<\/strong><\/p>\n<ul>\n<li>Neha Anand<\/li>\n<li>Head, Global Brand and Marketing Communication, Automotive Division<\/li>\n<li>Email \u2013\u00a0<a href=\"mailto:anand.neha@mahindra.com\">anand.neha@mahindra.com<\/a><\/li>\n<li>You can also write to us on: automediaenquiries@mahindra.com<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Turn Heads A distinctive silhouette, a powerful long hood with short overhangs for exceptional approach and departure angles, make it a timeless, iconic design. Majestic on-road presence with an unmissable styling making it \u2018THE\u2019 SUV. Don\u2019t Just Ride, Glide Introducing Mahindra\u2019s All-New M_GLYDE Platform:\u00a0Engineered for a smooth ride and precise handling, ensuring class-leading dynamics on&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/dailynewsindia.co.in\/index.php\/2024\/08\/16\/mahindra-launches-the-suv-thar-roxx\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Mahindra Launches \u2018THE\u2019 SUV: Thar ROXX&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":32174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[634],"class_list":["post-32173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-lifestyle"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/32173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=32173"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/32173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/32174"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=32173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=32173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=32173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}