{"id":36961,"date":"2025-04-08T16:06:17","date_gmt":"2025-04-08T10:36:17","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/04\/08\/isic-student-card-key-insights-into-indias-evolving-student-landscape\/"},"modified":"2025-04-08T16:06:17","modified_gmt":"2025-04-08T10:36:17","slug":"isic-student-card-key-insights-into-indias-evolving-student-landscape","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/04\/08\/isic-student-card-key-insights-into-indias-evolving-student-landscape\/","title":{"rendered":"ISIC Student Card: Key Insights into India\u2019s Evolving Student Landscape"},"content":{"rendered":"
\n

New Delhi [India], April 8: <\/strong>\u201cUnderstanding client perception and maintaining a strong market orientation are essential to delivering high-quality products and services. We are absolutely committed and dedicated to meeting the needs of students, as well as our key partners on the Indian market,\u201d<\/strong><\/em>said Matthew East, the CEO and Founder of the GTS Alive Group, the exclusive issuer of ISIC student cards in India and 15 other countries worldwide. In the fall of 2024, representatives from our local branch in India, alongside customer experience experts from the GTS Alive Group, conducted the\u00a0qualitative phase<\/strong>\u00a0of our research. This included\u00a0focus groups, in-depth interviews and user testing<\/strong>\u00a0with dozens of students from institutions like\u00a0Gurugram University and KIIT World School<\/strong>, as well as discussions with representatives from\u00a0educational institutions and commercial partners<\/strong>.<\/p>\n

The\u00a0quantitative phase<\/strong>\u00a0followed in early 2025 in collaboration with the innovative research agency\u00a0Behavio<\/strong>. This survey, conducted on a\u00a0representative sample of 500 Indian students aged 16\u201326<\/strong>, provided crucial insights into the student experience and expectations.<\/p>\n

Key Insights into Indian Student Life<\/u><\/strong><\/p>\n

The first part of the qualitative study focused on gaining a deeper understanding of student life, particularly in terms of\u00a0finances, study plans, and student ID usage.\u00a0<\/strong>The findings reveal significant variations in students\u2019 personal budgets. While 29% of students have less than 500 INR per month for personal expenses,\u00a041% manage between 500 and 3,000 INR<\/strong>, and 29% have a monthly budget exceeding 3,000 INR.<\/p>\n

When it comes to spending habits, students allocate their budgets strategically:\u00a030%<\/strong>\u00a0is typically spent on\u00a0food, beverages, and dining out<\/strong>, while\u00a029%<\/strong>\u00a0goes toward\u00a0education-related expenses<\/strong>, such as textbooks and courses. The remaining portion covers\u00a0savings and investments, clothing and accessories, entertainment, electronics, social activities, and travel<\/strong>.<\/p>\n

Over\u00a0half of the students<\/strong>\u00a0plan to study abroad in the future, and this ambition is even higher (65%<\/strong>) among those with a monthly budget exceeding\u00a02,000 INR<\/strong>. Aspirations for\u00a0international education<\/strong>\u00a0are therefore linked to financial resources. However, around\u00a0one-third of students<\/strong>\u00a0remain undecided.<\/p>\n

Additionally,\u00a085% of students<\/strong>\u00a0already possess some form of\u00a0student ID<\/strong>, with the majority preferring a\u00a0physical card<\/strong>.<\/p>\n

Perception of the ISIC Student Card and Its Benefits Among Indian Students<\/u><\/strong><\/p>\n

The second part of the study focused on the perception of the\u00a0ISIC student card<\/strong>\u00a0and its benefits among students in India. An impressive\u00a091% of students<\/strong>\u00a0have a positive view of the ISIC card, with\u00a059% expressing strong interest<\/strong>\u00a0in obtaining one. The most valued benefits include the savings it offers on living expenses and access to numerous discounts.<\/p>\n

The feedback from students participating in the research was overwhelmingly positive. One respondent shared,\u00a0\u201cIt feels like an all-in-one, and I don\u2019t need to carry multiple cards around. Plus, I don\u2019t have the fear of missing out on anything.\u201d<\/em>\u00a0Another student described the ISIC card as\u00a0\u201ca pretty cool thing. It\u2019s like a passport for students, but instead of letting us travel between countries, it lets us get awesome discounts on all sorts of stuff.\u201d<\/em>\u00a0A third participant simply exclaimed,\u00a0\u201can insane amount of features!\u201d<\/em><\/p>\n

Students identified several features as particularly important.\u00a081% of students<\/strong>\u00a0consider the recognition of the\u00a0student ID in India<\/strong>\u00a0essential, while\u00a069%<\/strong>\u00a0value its international recognition.\u00a079%<\/strong>\u00a0of students find\u00a0access to educational, skills development, or career-oriented discounts<\/strong>\u00a0within India crucial. Additionally,\u00a065%<\/strong>\u00a0of students consider\u00a0accidental insurance<\/strong>\u00a0coverage as an important benefit.<\/p>\n

Moreover,\u00a071% of students<\/strong>\u00a0view the availability of the\u00a0student ID in a mobile app<\/strong>\u00a0as an important feature. Discounts in\u00a0other categories<\/strong>, such as food and beverages or electronics, also attracted significant interest, further showcasing the broad appeal of the ISIC card and its benefits.<\/p>\n

\u201cAs we continue to expand our presence and offerings in India, the results of this research reinforce our commitment to meeting the evolving needs of students,\u201d<\/em>\u00a0said Vaarun Sharma, Head of ISIC India.\u00a0\u201cThe positive feedback we\u2019ve received from students demonstrates the real value the ISIC card provides in supporting their educational journeys and daily lives. We are excited to continue offering a product that empowers students with benefits that support their academic, career, and personal journeys toward a successful life.\u201d<\/em><\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], April 8: \u201cUnderstanding client perception and maintaining a strong market orientation are essential to delivering high-quality products and services. We are absolutely committed and dedicated to meeting the needs of students, as well as our key partners on the Indian market,\u201dsaid Matthew East, the CEO and Founder of the GTS Alive Group,…<\/p>\n

Read More “ISIC Student Card: Key Insights into India\u2019s Evolving Student Landscape”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":36962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[84],"class_list":["post-36961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-education"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/36961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=36961"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/36961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/36962"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=36961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=36961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=36961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}