{"id":39209,"date":"2025-07-12T18:06:33","date_gmt":"2025-07-12T12:36:33","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/07\/12\/eternal-bright-marks-10-years-with-a-fresh-identity-and-the-same-trusted-formulas\/"},"modified":"2025-07-12T18:06:33","modified_gmt":"2025-07-12T12:36:33","slug":"eternal-bright-marks-10-years-with-a-fresh-identity-and-the-same-trusted-formulas","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/07\/12\/eternal-bright-marks-10-years-with-a-fresh-identity-and-the-same-trusted-formulas\/","title":{"rendered":"Eternal Bright Marks 10 Years With A Fresh Identity And The Same Trusted Formulas"},"content":{"rendered":"<div>\n<p><strong>Ahmedabad (Gujarat) [India], July 12: <\/strong>Eternal Bright, a familiar face in Indian skincare, just got a fresh new look, rebranding themselves with a modern identity while preserving the trust, effectiveness, and same science-backed formulas that earned them the loyalty of millions of customers in the first place.<\/p>\n<p>The brand formerly known under its legacy name marks a new chapter in its journey as it reintroduces itself to countless customers and dermatologists across the country with a range of skincare solutions for every concern.<\/p>\n<p>CEO and Co-Founder Mr. Deepank Gupta said, \u201cWe have changed the name of our brand but the performance, purity, and proof remain the same as promised.\u201d<\/p>\n<p>With their 10th anniversary, Eternal Bright enters into their next phase with more dedication towards customers and offering access to quality ingredients, effective results, and dermatologist-approved formulations like always.<\/p>\n<p>Eternal Bright has come a long way and caters to people across the country who are troubled with issues like acne, pigmentation, ageing, dullness, and sensitive skin.<\/p>\n<p>Blending powerful ingredients with skincare science, Eternal Bright has developed a routine that addresses every skin concern and products that are crafted carefully with care and clinical knowledge.<\/p>\n<p>Eternal Bright, backed by top dermatologists, has emerged as a trusted companion in the skincare industry, and their new phase is not just about visual change but a renewed commitment to quality, transparency, and impact in the skincare world.<\/p>\n<p>Eternal Bright\u2019s products tackle skin concerns across the board, from pigmentation to acne, and dryness, each product has a purpose and is packed with ingredients that truly work and guarantee results.<\/p>\n<p>Fadeout Pigment Correcting Serum fights issues like hyperpigmentation, dark spots, and melasma while Vitamin C 20% Serum is good for brightening dull skin and defending against free radicals that are harmful to the skin.<\/p>\n<p>Retinol 0.8% Serum targets fine lines, wrinkles, and rough texture while Glutathione Serum &amp; Cream promotes even skin tone and a radiant glow like no other product out there.<\/p>\n<p>Niacinamide 10% Serum is great for controlling oil, refining pores, and strengthening the skin barrier but for acne and marks, Acne Edit Serum works like magic.<\/p>\n<p>Hydramoist Double Barrier Serum restores moisture and soothes sensitive skin while Night Cream works overnight to hydrate and renew skin with Ceramides, Hyaluronic Acid, and Niacinamide.<\/p>\n<p>Eye Serum targets dark circles and puffiness while the Facewash Range is effective because of ingredients like Glutathione, Acne Edit, and Vitamin C variants.<\/p>\n<p>One highlight of the relaunch is Eternal Bright\u2019s new 50 ML packaging, a move that reflects both value and sustainability so customers can get larger bottles with more product and generate less waste but without losing on quality or concentration.<\/p>\n<p>Mr Gupta said, \u201cThis is not just a rebrand but a recommitment to skin, to science, and to the millions who trust us.\u201d<\/p>\n<p>The brand also maintains its strict formulation standards as its products are free from unnecessary fillers, ensuring every ingredient is useful and delivers real, visible results.<\/p>\n<p>With a fresh name and look, Eternal Bright looks forward to being more committed than ever and providing simple, effective, and science-backed skincare to every Indian household.<\/p>\n<p>For media inquiries, or product details, please contact:<\/p>\n<ul>\n<li>Email: <a href=\"mailto:press@theeternalbright.com\">press@theeternalbright.com<\/a><\/li>\n<li>Website: <a href=\"http:\/\/www.theeternalbright.com\/\" target=\"_new\" rel=\"noopener\">www.theeternalbright.com<\/a><\/li>\n<li>Instagram: @eternalbrightserum<\/li>\n<\/ul>\n<p><em> If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ahmedabad (Gujarat) [India], July 12: Eternal Bright, a familiar face in Indian skincare, just got a fresh new look, rebranding themselves with a modern identity while preserving the trust, effectiveness, and same science-backed formulas that earned them the loyalty of millions of customers in the first place. The brand formerly known under its legacy name&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/dailynewsindia.co.in\/index.php\/2025\/07\/12\/eternal-bright-marks-10-years-with-a-fresh-identity-and-the-same-trusted-formulas\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Eternal Bright Marks 10 Years With A Fresh Identity And The Same Trusted Formulas&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":39210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-39209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/39209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=39209"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/39209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/39210"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=39209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=39209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=39209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}