{"id":39561,"date":"2025-07-25T14:31:15","date_gmt":"2025-07-25T09:01:15","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/07\/25\/aurum-living-emerges-as-indias-most-trailblazing-senior-living-brand\/"},"modified":"2025-07-25T14:31:15","modified_gmt":"2025-07-25T09:01:15","slug":"aurum-living-emerges-as-indias-most-trailblazing-senior-living-brand","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/07\/25\/aurum-living-emerges-as-indias-most-trailblazing-senior-living-brand\/","title":{"rendered":"Aurum Living Emerges as India\u2019s Most Trailblazing Senior-Living Brand"},"content":{"rendered":"<div>\n<p><span data-sheets-root=\"1\"><b>Gurugram <\/b><strong>(Haryana) [India], July 24: <\/strong><\/span>As India prepares for a demographic shift\u2014with the country\u2019s 60-plus population projected to exceed <strong>347 million by 2050\u00a0<\/strong>(UNFPA India, 2023),\u00a0the need for world-class senior-care solutions has never been greater. Amidst this backdrop,\u00a0<strong>Aurum Senior &amp; Assisted Living<\/strong>\u00a0emerges as a beacon of innovation and compassion, setting new standards in elder care in India.<\/p>\n<h3><a name=\"visionary-beginnings-april-2021\"><\/a><strong>Aurum Living\u2019s Visionary Beginnings With \u201cAurum Haven\u201d<\/strong><\/h3>\n<p>Founded in April 2021 by Dr Umesh Gupta, a renowned cardiologist, Aurum Senior &amp; Assisted Living, is rooted in medical expertise.\u00a0His mission: to create thoughtfully designed, fully accessible living spaces rooted in clinical excellence and compassionate care, fostering independence, community engagement, and a fulfilling lifestyle for India\u2019s seniors.<\/p>\n<p><em>\u201cWe envisioned Aurum as a sanctuary where ageing is celebrated, not endured. Our commitment is to provide India\u2019s elderly not just with care, but with community, comfort, and confidence in every moment.\u201d<br \/>\n\u2014\u00a0<strong>Dr.\u00a0Umesh Gupta<\/strong>, Chairman &amp; Founder, Aurum\u00a0<\/em><em>Senior &amp; Assisted\u00a0Living<\/em><\/p>\n<p>Within weeks of opening, residents were applauding the sunlit courtyard. Mr. R. G. Prasad, one of the first residents, led a spontaneous round of\u00a0<strong>applause<\/strong>\u00a0after planting his first herb in the community garden, setting the tone for Aurum\u2019s ethos: small moments, big celebrations.<\/p>\n<h3><a name=\"expansion-to-two-facilities\"><\/a><strong>Expansion to Two Facilities<\/strong><\/h3>\n<p>What started as a single\u00a0<strong>40,000 sq. ft.<\/strong>\u00a0flagship campus \u2013\u00a0<strong>Aurum Haven<\/strong>, at Gurugram, quickly captured hearts across Delhi-NCR region. Residents cherished their experience at Aurum Living and began recommending it to friends and family. Encouraged by the overwhelming number of requests, we unveiled our second facility \u2013\u00a0<strong>Aurum Springs<\/strong>, also located in Gurugram. This new location carries forward the same design philosophy, now enriched with:<\/p>\n<ul>\n<li><strong>Senior Living facility<\/strong>\u00a0with dedicated Memory-Care tailored for cognitive support.<\/li>\n<li><strong>Post-operative care<\/strong>\u00a0for rehab and recovery after major surgeries.<\/li>\n<li><strong>Physio-Wellness Pavilion<\/strong>\u00a0with cutting-edge rehabilitation equipment<\/li>\n<\/ul>\n<p>This expansion underscored Aurum\u2019s commitment to growth and quality\u2014proving that premium senior living in India is both needed and valued.<\/p>\n<h3><a name=\"leadership-that-drives-growth\"><\/a><strong>Leadership That Drives Growth<\/strong><\/h3>\n<p>Under the strategic guidance of\u00a0<strong>Dr.\u00a0Sameer Gupta<\/strong>\u00a0(Managing Director \u2013 Aurum Senior &amp; Assisted Living, Director \u2013 Metro Group of Hospital and US-trained Interventional Cardiologist) and\u00a0<strong>Dr.\u00a0Sonia Lal Gupta<\/strong>\u00a0(Joint Director \u2013 Aurum Senior &amp; Assisted Living, Director \u2013 Metro Group of Hospital, Managing Director, Metro College of Health Sciences and Research, US-trained Senior Neurologist), Aurum\u2019s programs blended innovative clinical care with culturally rooted activities.<\/p>\n<p>Upon returning to India after their medical training abroad, they immediately recognised the vast, unmet need for trustworthy, clinically driven senior\u2011care options\u2014a realisation that would soon shape Aurum\u00a0Senior &amp; Assisted Living.<\/p>\n<p><em>\u201cIndia is not only ageing, it is evolving. Our seniors don\u2019t want to be dependent; they want to live fully, safely, and with dignity. Aurum is built for that future.\u201d<br \/>\n\u2014\u00a0<strong>Dr.\u00a0Sameer Gupta<\/strong>, Managing Director, Aurum\u00a0<\/em><em>Senior &amp; Assisted\u00a0Living<\/em><\/p>\n<p><em>\u201cWe didn\u2019t want to replicate the Western model. We wanted to build what India needed, a care ecosystem rooted in culture, compassion, and clinical excellence.\u201d<br \/>\n\u2014\u00a0<strong>Dr.\u00a0Sonia Lal Gupta<\/strong>, Joint Director, Aurum\u00a0<\/em><em>Senior &amp; Assisted\u00a0Living<\/em><\/p>\n<h3><a name=\"first-milestones-resident-triumphs\"><\/a><strong>First Milestones &amp; Resident Triumphs<\/strong><\/h3>\n<ul>\n<li>Aurum Living is a one-of-a-kind senior living community, founded and managed by a family of doctors, including a\u00a0<strong>Senior Cardiologist<\/strong>\u00a0with over 45 years of experience, a US-trained\u00a0<strong>Senior Interventional Cardiologist<\/strong>\u00a0and\u00a0<strong>Senior Neurologist<\/strong>.<\/li>\n<li>Over\u00a0<strong>90% of occupancy<\/strong>\u00a0achieved within just a few months, driven by heartfelt\u00a0<strong>word-of-mouth recommendations<\/strong>.<\/li>\n<li>A proud moment for the\u00a0<strong>Aurum family<\/strong>\u00a0as our senior residents successfully completed the\u00a0<strong>Vedanta Delhi Half Marathon 2024<\/strong>\u2014<strong>Senior Citizens\u2019 Run<\/strong>.<\/li>\n<\/ul>\n<p>A richly\u00a0<strong>diverse senior living community<\/strong>, with residents from across India\u2014south to north\u2014as well as returning NRIs. From professors and doctors to retired army officers, Aurum is a vibrant cultural and intellectual haven for healthy aging, where senior residents thrive with purpose and dignity.<\/p>\n<p><em>\u201cMoving from Jaipur, I feared losing my independence. At Aurum I\u2019ve gained it back\u2014plus a new walking group at morning every day!\u201d<br \/>\n\u2014\u00a0<strong>Ms. Manisha Chauhan<\/strong>, Resident, Aurum Senior Assisted Living<\/em><\/p>\n<p><em>\u201cAs an NRI returning from United States, I worried about fitting in. The multilingual staff and daily fun and games activities made me feel at home within a week.\u201d<br \/>\n\u2014<strong>\u00a0Ms. Indra<\/strong>, Resident, Aurum Senior Assisted Living<\/em><\/p>\n<h3><a name=\"aurum-springs-early-2024\"><\/a><strong>Aurum Springs (June 2024)<\/strong><\/h3>\n<p>In mid-2024, Aurum Springs welcomed its residents. Within a week, this campus received immense popularity that people who visited it said Aurum is not just senior living facility, instead it has become synonymous with joyful ageing.<\/p>\n<p>Aurum Springs is well-equipped for dedicated, personalized care\u2014offering advanced post-operative recovery, dementia programs, geriatric-palliative support, full-day senior day-care, and on-site physiotherapy.<\/p>\n<p><em>\u201cAfter my bypass surgery at a private hospital, recovery felt daunting\u2014until I arrived at Aurum. Their advanced post-operative care sped up my healing, the nurse was wonderfully attentive, the meals were helpful in healing, and every member of the staff made me feel genuinely valued.\u201d<br \/>\n\u2014\u00a0<strong>Mr. Arvind<\/strong>, Resident for Post-op Recovery, Aurum Living (Aurum Springs)<\/em><\/p>\n<p><strong>All locations of Aurum Living had:<\/strong><\/p>\n<ul>\n<li>Served more than\u00a0<strong>100+ families<\/strong>\u00a0across both Gurugram locations<\/li>\n<li>Earned a\u00a0<strong>95% resident-satisfaction score<\/strong>\u00a0in annual surveys<\/li>\n<li>Hosted\u00a0<strong>100+ community events<\/strong>, from Diwali celebration, arts and fun activities to family gatherings.<\/li>\n<\/ul>\n<p>Residents praised Aurum\u2019s vibrant culture, they applaud at every birthday celebration, cultural fest, and wellness showcase.<\/p>\n<p><strong>Living Options at Aurum<\/strong><\/p>\n<ul>\n<li><u>Independent Living<\/u>\u00a0\u2013 maintenance-free apartments, vibrant social calendar<\/li>\n<li><u>Assisted Living<\/u>\u00a0\u2013 daily-living support with nurse call-system<\/li>\n<li><u>Trial Stay<\/u>\u00a0\u2013 trial stay option at Aurum for 7\u201330 days<\/li>\n<li><u>Short-Term Stay<\/u>\u00a0\u2013 recuperate after illness or travel<\/li>\n<li><u>Travel Stay<\/u>\u00a0\u2013 comfortable base for seniors visiting Delhi-NCR<\/li>\n<\/ul>\n<p><strong>Specialized Care at Aurum Living<\/strong><\/p>\n<ul>\n<li><u>Dementia &amp; Memory Care<\/u>\u00a0\u2013 evidence-based cognitive programs<\/li>\n<li><u>Post-Operative Recovery<\/u>\u00a0\u2013 cardiac, neuro, ortho, cancer rehabilitation suites<\/li>\n<li><u>Geriatric &amp; Palliative Care<\/u>\u00a0\u2013 comfort-focused interdisciplinary team<\/li>\n<li><u>Day Care Services<\/u>\u00a0\u2013 8-to-10-hour daytime engagement &amp; monitoring<\/li>\n<li><u>Physiotherapy &amp; Rehabilitation<\/u>\u00a0\u2013 in-house physiotherapy and treadmill session<\/li>\n<\/ul>\n<p>Our residents enjoy balanced, chef-prepared menus customized by dietitians to meet cardiac, diabetic and renal-friendly needs.<\/p>\n<h3><a name=\"Xa06f6efd34d44b895c3cd54466b5c963f80ba61\"><\/a><strong>Rapid Growth &amp; Future Plans (2025 and Beyond)<\/strong><\/h3>\n<p>With two thriving campuses proving the model, Aurum Living is now poised to expand into\u00a0<strong>multiple Indian cities<\/strong>\u00a0in the coming year. Rising demand from families across India underscores the brand\u2019s rapid growth, making Aurum the go-to name in senior living.<\/p>\n<p><strong>Clinical Rigor + Cultural Compassion + Community Celebration<\/strong><\/p>\n<p><em>\u201cBuilding on the momentum we\u2019ve created in Gurugram, our goal is to launch two new communities by the end-2025 and at least ten across India by 2027. Each campus will replicate Aurum\u2019s unique blend of clinical rigor, cultural compassion, and community celebration.\u201d<br \/>\n<strong>\u2014 Mr. D. P. Biswas<\/strong>, General Manager \u2013 Business Operations, Aurum Living<\/em><\/p>\n<p>Every new location will uphold Aurum\u2019s core promise: empowering India\u2019s elders to thrive, surrounded by care that honors their past, amplifies their present, and seeds a future rich with possibilities.<\/p>\n<p>Experience\u00a0<a href=\"https:\/\/www.aurumliving.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Aurum Senior &amp; Assisted Living<\/strong><\/a>\u00a0by visiting us in Gurugram, or learn more at\u00a0<a href=\"https:\/\/www.aurumliving.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aurumliving.com\/<\/a><\/p>\n<p><strong>Address:\u00a0<\/strong>H1\/10, South City \u2013 2, Gurugram<strong><br \/>\nEmail: <\/strong><a href=\"mailto:contactus@aurumliving.com\">contactus@aurumliving.com<\/a><strong><br \/>\nPhone:<\/strong><strong>\u00a0<\/strong>72900 21706, 72900 21707<\/p>\n<p><span data-sheets-root=\"1\">If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gurugram (Haryana) [India], July 24: As India prepares for a demographic shift\u2014with the country\u2019s 60-plus population projected to exceed 347 million by 2050\u00a0(UNFPA India, 2023),\u00a0the need for world-class senior-care solutions has never been greater. Amidst this backdrop,\u00a0Aurum Senior &amp; Assisted Living\u00a0emerges as a beacon of innovation and compassion, setting new standards in elder care in&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/dailynewsindia.co.in\/index.php\/2025\/07\/25\/aurum-living-emerges-as-indias-most-trailblazing-senior-living-brand\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Aurum Living Emerges as India\u2019s Most Trailblazing Senior-Living Brand&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":39562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-39561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/39561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=39561"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/39561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/39562"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=39561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=39561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=39561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}