{"id":40285,"date":"2025-08-21T11:06:20","date_gmt":"2025-08-21T05:36:20","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/08\/21\/wac-beyond-2025-highlights-keralas-growing-role-in-technology-and-marketing\/"},"modified":"2025-08-21T11:06:20","modified_gmt":"2025-08-21T05:36:20","slug":"wac-beyond-2025-highlights-keralas-growing-role-in-technology-and-marketing","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/08\/21\/wac-beyond-2025-highlights-keralas-growing-role-in-technology-and-marketing\/","title":{"rendered":"WAC Beyond 2025 Highlights Kerala\u2019s Growing Role in Technology and Marketing"},"content":{"rendered":"
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Kochi (Kerala) [India], August 20:<\/b> Webandcrafts (WAC)<\/b><\/a>, a digital solutions company headquartered in Kerala, hosted the WAC Beyond \u2013 Technology and Marketing Summit 2025 at the Grand Hyatt, Kochi, drawing more than 1,000 participants. Marking its 13th anniversary, WAC positioned the summit as a preview to WAC Beyond 1.0 in 2026, which is expected to be one of the largest innovation platforms in the state.<\/span><\/p>\n

Recognised as South India\u2019s largest technology and marketing summit, the event brought together business leaders, policymakers, and innovators to discuss how emerging technologies are reshaping industries.<\/span><\/p>\n

\u201cTechnology, when used effectively, enables businesses to scale further and adapt to rapid changes. It is encouraging to see how a startup from Koratty has achieved success within such a short span,\u201d said P. Rajeeve, Minister for Law, Industries, and Coir, Government of Kerala.<\/span><\/p>\n

Hibi Eden, Member of Parliament, noted: \u201cTechnology and marketing are a powerful combination. WAC\u2019s journey shows how a young company can bring new energy and relevance to the business landscape.\u201d<\/span><\/p>\n

Founded in 2012 at Infopark, Thrissur, Webandcrafts has grown from a single-computer startup into a trusted digital partner for more than 500 clients worldwide, delivering over 1,500 projects across sectors including retail, manufacturing, finance, healthcare, and hospitality, with core expertise in Experience Design, Product Engineering, E-commerce Development, and Digital Marketing.<\/span><\/p>\n

\"WAC<\/p>\n

\u201cWe began with modest resources, but with the right people and clear values, we have been able to build something of global relevance,\u201d said Abin Jose Tom, Managing Director and Founder of Webandcrafts.<\/span><\/p>\n

The summit also featured a partnership session with Google, which will strengthen WAC\u2019s capabilities in AI and automation, enabling businesses to adopt faster, technology-led solutions.<\/span><\/p>\n

In another highlight, WAC launched the official websites for Synthite Industries Pvt Ltd, the world\u2019s largest producer of spice extracts, powders, and essential oils, and Jain (Deemed-to-be) University.<\/span><\/p>\n

\u201cCelebrating our 13th year is about acknowledging the people who have been part of this journey,\u201d said Jilu Joseph, Chief Executive Officer, <\/span>Webandcrafts<\/b><\/a>, who spoke on scaling innovation through technology-first thinking.<\/span><\/p>\n

The evening concluded with an awards ceremony where three senior employees were honoured with new Mahindra XEV 9e cars for their contributions.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kochi (Kerala) [India], August 20: Webandcrafts (WAC), a digital solutions company headquartered in Kerala, hosted the WAC Beyond \u2013 Technology and Marketing Summit 2025 at the Grand Hyatt, Kochi, drawing more than 1,000 participants. Marking its 13th anniversary, WAC positioned the summit as a preview to WAC Beyond 1.0 in 2026, which is expected to…<\/p>\n

Read More “WAC Beyond 2025 Highlights Kerala\u2019s Growing Role in Technology and Marketing”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":40286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-40285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/40285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=40285"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/40285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/40286"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=40285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=40285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=40285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}