{"id":40723,"date":"2025-09-05T11:20:53","date_gmt":"2025-09-05T05:50:53","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/09\/05\/where-traditions-meet-trends-how-shlpa-is-shaping-the-future-of-indo-western-womens-wear-with-ghunnghat\/"},"modified":"2025-09-05T11:20:53","modified_gmt":"2025-09-05T05:50:53","slug":"where-traditions-meet-trends-how-shlpa-is-shaping-the-future-of-indo-western-womens-wear-with-ghunnghat","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/09\/05\/where-traditions-meet-trends-how-shlpa-is-shaping-the-future-of-indo-western-womens-wear-with-ghunnghat\/","title":{"rendered":"Where Traditions Meet Trends: How Shlpa is Shaping the Future of Indo-Western Women\u2019s Wear with Ghunnghat"},"content":{"rendered":"
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New Delhi [India], September 5: <\/strong>In the heart of Delhi\u2019s fashion district, Shlpa Gupta stands at the helm of Ghunnghat, a 25-year-old Ethnic & Indo-Western women\u2019s wear label known for blending India\u2019s rich heritage with contemporary silhouettes. Co-founded with her mother-in-law, Sarlah Gupta, the brand has become a style destination for women seeking elegance rooted in tradition yet ready for the modern world.<\/p>\n

Shlpa\u2019s creative vision fuels Ghunnghat\u2019s evolution. She draws inspiration from centuries-old crafts \u2014 Banarasi brocades, Patola silks, zardozi embroidery \u2014 and reimagines them into global-ready ensembles. \u201cEvery motif, every stitch has a story. My goal is to respect that legacy while making it relevant for today,\u201d she says.<\/p>\n

Heritage Craft, Modern Appeal<\/strong><\/p>\n

Ghunnghat\u2019s artisans \u2014 many associated with the brand since its inception \u2014 bring generations of skill to each piece. Hand embroidery, intricate weaving, and detailed finishing transform fabrics into heirlooms. But Shlpa ensures these creations are as wearable as they are beautiful: lighter fabrics, functional pockets, adjustable fits, and versatile styling keep comfort at the forefront.<\/p>\n

Her signature Indo-Western silhouettes have become icons in their own right. Draped sarees are pre-pleated for ease, lehenga sets come with cape jackets instead of dupattas, and co-ord sets pair traditional embroidery with tailored palazzos or dhoti skirts. Even the classics \u2014 anarkalis, shararas, tunics \u2014 get subtle modern twists through cuts, colors, and styling.<\/p>\n

A standout is the Elephant Motif Patola Lehenga, crafted from rare Gujarati Patola silk with majestic elephant motifs and finished with zardozi embroidery. Paired with a sleek silk blouse and organza dupatta, it\u2019s a perfect example of how Shlpa marries heritage artistry with contemporary glamour.<\/p>\n

Designing for the Modern Indian Woman<\/strong><\/p>\n

Ghunnghat speaks to women who are fashion-forward yet culturally rooted. \u201cToday\u2019s Indian woman wants to carry her culture and her confidence in the same look,\u201d Shlpa explains. From destination weddings to cocktail nights, her clients choose outfits that allow them to honor tradition while expressing individuality.<\/p>\n

Customer feedback echoes this vision. \u201cMy Ghunnghat draped saree felt traditional enough for my family but edgy enough for me,\u201d says Priya, 32, from Mumbai. \u201cAnd I could dance all night in it.\u201d<\/p>\n

Inspiring a New Wave in Women\u2019s Wear<\/strong><\/p>\n

Ghunnghat\u2019s influence extends beyond its clientele. The brand has been at the forefront of India\u2019s Indo-Western fashion movement, inspiring a wave of designers to see fusion wear as more than a trend. From belted sarees to lehengas with drapess, many of today\u2019s popular styles trace their roots back to Shlpa\u2019s early experiments.<\/p>\n

Looking ahead, Shlpa envisions a future where tradition and innovation coexist effortlessly. \u201cWhether it\u2019s wearing your grandmother\u2019s vintage Banarasi as a gown or pairing sneakers with a lehenga \u2014 if it tells your story, it\u2019s fashion done right,\u201d she says.<\/p>\n

With every collection, Shlpa reaffirms that Ghunnghat is more than a label \u2014 it\u2019s a cultural conversation. And in that conversation, she\u2019s ensuring that the voice of the modern Indian woman is heard, seen, and beautifully dressed. Please visit for More Information: https:\/\/www.ghunnghat.com\/<\/a><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], September 5: In the heart of Delhi\u2019s fashion district, Shlpa Gupta stands at the helm of Ghunnghat, a 25-year-old Ethnic & Indo-Western women\u2019s wear label known for blending India\u2019s rich heritage with contemporary silhouettes. Co-founded with her mother-in-law, Sarlah Gupta, the brand has become a style destination for women seeking elegance rooted…<\/p>\n

Read More “Where Traditions Meet Trends: How Shlpa is Shaping the Future of Indo-Western Women\u2019s Wear with Ghunnghat”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":40724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-40723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/40723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=40723"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/40723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/40724"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=40723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=40723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=40723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}