{"id":40826,"date":"2025-09-10T14:59:55","date_gmt":"2025-09-10T09:29:55","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/09\/10\/cupid-limited-announces-strategic-investment-in-mansam-a-saudi-arabian-luxury-fragrance-brand\/"},"modified":"2025-09-10T14:59:55","modified_gmt":"2025-09-10T09:29:55","slug":"cupid-limited-announces-strategic-investment-in-mansam-a-saudi-arabian-luxury-fragrance-brand","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/09\/10\/cupid-limited-announces-strategic-investment-in-mansam-a-saudi-arabian-luxury-fragrance-brand\/","title":{"rendered":"Cupid Limited Announces Strategic Investment In Mansam, A Saudi Arabian Luxury Fragrance Brand"},"content":{"rendered":"<div>\n<p><strong><span data-sheets-root=\"1\">Mumbai (Maharashtra) [India], September 10: <\/span>Cupid Limited (BSE \u2013 530843, NSE \u2013 CUPID) \u2013\u00a0<\/strong>Cupid Limited has signed a Term Sheet to acquire a strategic stake in the fragrance brand \u2018Mansam\u2019.\u00a0The investment is done through a fund structure managed by GII Investment Management Limited.<\/p>\n<p>This investment further strengthens Cupid Limited\u2019s roadmap of expanding its international footprint while tapping into new, consumer-driven growth avenues. It marks a milestone in Cupid\u2019s evolution from a healthcare-focused enterprise to a diversified global brand, aligning with emerging lifestyle and luxury consumption trends in one of the world\u2019s fastest-growing regions.<\/p>\n<p><strong>Mansam \u2013 Redefining Arabian Luxury Perfumery\u00a0<\/strong><\/p>\n<p>Founded in 2022, Mansam has quickly emerged as Saudi Arabia\u2019s luxury fragrance brand, built on a bold vision of combining authentic Arabian heritage with global sophistication. Positioned as a premium fragrance house, Mansam seeks to capture both regional and international markets with a portfolio that celebrates Arabian culture, heritage, and craftsmanship while meeting global standards of luxury.<\/p>\n<p><strong>A High-Potential Industry<\/strong><\/p>\n<p>The global fragrance industry, valued at $60 billion+, is witnessing steady growth driven by rising demand for premium and niche products. Within this, the Kingdom of Saudi Arabia\u2019s perfume market alone stands at $6.2 billion, of which luxury perfumes contribute over $2 billion.<\/p>\n<p>Despite the dominance of luxury perfumes in the region, shelves are largely stocked with foreign labels, leaving authentic Arabian luxury perfumery as a compelling whitespace opportunity. Mansam is strategically positioned to fill this gap by offering products that resonate with local preferences while appealing to international connoisseurs.<\/p>\n<p><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai (Maharashtra) [India], September 10: Cupid Limited (BSE \u2013 530843, NSE \u2013 CUPID) \u2013\u00a0Cupid Limited has signed a Term Sheet to acquire a strategic stake in the fragrance brand \u2018Mansam\u2019.\u00a0The investment is done through a fund structure managed by GII Investment Management Limited. This investment further strengthens Cupid Limited\u2019s roadmap of expanding its international footprint&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/dailynewsindia.co.in\/index.php\/2025\/09\/10\/cupid-limited-announces-strategic-investment-in-mansam-a-saudi-arabian-luxury-fragrance-brand\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Cupid Limited Announces Strategic Investment In Mansam, A Saudi Arabian Luxury Fragrance Brand&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":40827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-40826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/40826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=40826"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/40826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/40827"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=40826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=40826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=40826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}