{"id":40842,"date":"2025-09-10T19:23:31","date_gmt":"2025-09-10T13:53:31","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/09\/10\/magneta-humara-ice-cream-brings-real-ice-cream-with-100-pure-milk\/"},"modified":"2025-09-10T19:23:31","modified_gmt":"2025-09-10T13:53:31","slug":"magneta-humara-ice-cream-brings-real-ice-cream-with-100-pure-milk","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/09\/10\/magneta-humara-ice-cream-brings-real-ice-cream-with-100-pure-milk\/","title":{"rendered":"Magneta Humara Ice Cream Brings Real Ice Cream with 100% Pure Milk"},"content":{"rendered":"<div>\n<p><strong>Bangalore (Karnataka) [India], September 10: <\/strong>Indrajeet, Digvijay, and Vaibhavi\u00a0Sidnal\u00a0grew up having ice creams that were not frozen desserts but creamy treats made with fresh milk from local dairies. Witnessing the modern ice cream market is filled with frozen desserts made with palm oil and other adulterated ingredients, the siblings were highly disappointed with what passes for ice cream in today\u2019s market.<\/p>\n<p>\u201cMost of what you buy isn\u2019t even technically ice cream anymore,\u201d says one of the founders. \u201cIt\u2019s a frozen dessert made with palm oils instead of milk.\u201d This realisation prompted them to launch <a href=\"https:\/\/magneta.in\/\" target=\"_blank\" rel=\"noopener\">Magneta\u00a0\u2013 Humara Ice Cream.<\/a><\/p>\n<p>The name \u201cHumara\u201d wasn\u2019t chosen randomly. The siblings wanted to create something that feels familiar and accessible, ice cream that belongs to everyone, not just premium buyers or specific age groups. Their tagline reflects this: it\u2019s genuinely our ice cream, made the way families remember it.<\/p>\n<p>Magneta\u2019s\u00a0approach is refreshingly straightforward. Every product contains 100% pure milk, no vegetable fats or artificial substitutes. They source ingredients locally,\u00a0maintain strict hygiene standards, and keep everything vegetarian. The flavors range from classics that parents grew up with to newer premium options that appeal to younger palates.<\/p>\n<p>Starting in Belagavi gives them certain advantages. Karnataka\u2019s strong dairy tradition means fresh milk is readily available, and the brand sources it directly from the local suppliers. This keeps costs manageable while ensuring quality, something that\u2019s harder to achieve when sourcing from distant locations.<\/p>\n<p>The ice cream business in Belagavi has been expanding over the past few years, with more players entering the market. The presence of several already established brands, and summer brings increased competition as demand peaks. But the Sidnalsiblings believe there\u2019s room for a brand that prioritises authentic dairy ingredients over profit margins.<\/p>\n<p>Their timing coincides with growing consumer awareness about food ingredients. More families now read labels and ask questions about what they\u2019re buying. Whether this trend will translate into sustained demand for\u00a0Magneta\u2019s\u00a0milk-based approach remains to be seen.<\/p>\n<p>For now, the three siblings are focused on cementing their position in the market, providing ice creams made with \u201c100% pure milk.\u201d<\/p>\n<p><em> If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bangalore (Karnataka) [India], September 10: Indrajeet, Digvijay, and Vaibhavi\u00a0Sidnal\u00a0grew up having ice creams that were not frozen desserts but creamy treats made with fresh milk from local dairies. Witnessing the modern ice cream market is filled with frozen desserts made with palm oil and other adulterated ingredients, the siblings were highly disappointed with what passes&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/dailynewsindia.co.in\/index.php\/2025\/09\/10\/magneta-humara-ice-cream-brings-real-ice-cream-with-100-pure-milk\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Magneta Humara Ice Cream Brings Real Ice Cream with 100% Pure Milk&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":40843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-40842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/40842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=40842"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/40842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/40843"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=40842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=40842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=40842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}