{"id":40921,"date":"2025-09-12T17:20:12","date_gmt":"2025-09-12T11:50:12","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/09\/12\/sania-mirza-partners-with-boldfit-as-athlete-investor-to-launch-and-create-tennis-and-pickleball-gear-for-india\/"},"modified":"2025-09-12T17:20:12","modified_gmt":"2025-09-12T11:50:12","slug":"sania-mirza-partners-with-boldfit-as-athlete-investor-to-launch-and-create-tennis-and-pickleball-gear-for-india","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/09\/12\/sania-mirza-partners-with-boldfit-as-athlete-investor-to-launch-and-create-tennis-and-pickleball-gear-for-india\/","title":{"rendered":"Sania Mirza Partners with Boldfit as Athlete & Investor to launch and create Tennis and Pickleball Gear for India"},"content":{"rendered":"
\n

Bengaluru (Karnataka) [India], September 12: <\/b>Boldfit, one of India\u2019s fastest-growing sports & fitness brands, is proud to announce that Sania Mirza, India\u2019s legendary tennis icon, has joined as a Boldfit Athlete and Investor.<\/span><\/p>\n

Together, Boldfit and Sania will co-create and promote a new range of tennis rackets and pickleball paddles, specifically designed for Indian players and sports enthusiasts. Pickleball, emerging as the fastest-growing sport globally, requires quality gear, courts, and a supportive ecosystem\u2014making this collaboration a timely step toward making the sport more accessible, aspirational, and performance-driven for millions.<\/span><\/p>\n

\u201cTennis has given me everything in life, and now I want to give back by making the sport more accessible in India. Pickleball too is exploding as a sport for all ages. Partnering with Boldfit allows me to use my years of experience to help design equipment that is lighter, durable, and built for Indian players. I believe this will inspire more people to pick up a racket and fall in love with these sports,\u201d said Sania Mirza.<\/span><\/p>\n

Boldfit has built a reputation for high-performance sports apparel, footwear, and equipment, combining cutting-edge design with uncompromising quality. Founded in 2018 and headquartered in Bengaluru, the brand has quickly emerged as a leader in India\u2019s sports and fitness ecosystem, catering to athletes at every level.<\/span><\/p>\n

\u201cSania isn\u2019t done making history, and we\u2019re thrilled she\u2019s starting this bold chapter with us,\u201d said Pallav Bihani, Founder & CEO of Boldfit. \u201cThis collaboration is about giving India\u2019s aspiring players, whether in tennis or pickleball, access to products designed with the insight and experience of a legend. At Boldfit, we are building the sports brand India deserves\u2014by partnering with the very best to create products for 1.4 billion people.\u201d<\/span><\/p>\n

Through this collaboration, Boldfit aims to expand its footprint in racket sports, combining product innovation with athlete-driven insights. The addition of Sania Mirza also strengthens Boldfit\u2019s mission to make sports a lifestyle, not just a game.<\/span><\/p>\n

\u201cWhat Sania has achieved is unmatched. Her joining Boldfitgoes beyond equipment\u2014it\u2019s about inspiring millions to embrace sport as part of their lifestyle. It\u2019s exciting to see cricket, tennis, table tennis, and pickleball coming together under one roof,\u201d added KL Rahul, Boldfit Athlete & Investor.<\/span><\/p>\n

With this partnership, the Boldfit Athlete roster now spans cricket, table tennis, tennis, pickleball, and more\u2014each collaboration reinforcing the brand\u2019s ambition to be the cultural and sporting glue of modern India. This launch underscores Boldfit\u2019s belief that discipline and play can co-exist, and that every sport\u2014whether established, emerging, or reinvented\u2014deserves a bold stage.<\/span><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bengaluru (Karnataka) [India], September 12: Boldfit, one of India\u2019s fastest-growing sports & fitness brands, is proud to announce that Sania Mirza, India\u2019s legendary tennis icon, has joined as a Boldfit Athlete and Investor. Together, Boldfit and Sania will co-create and promote a new range of tennis rackets and pickleball paddles, specifically designed for Indian players…<\/p>\n

Read More “Sania Mirza Partners with Boldfit as Athlete & Investor to launch and create Tennis and Pickleball Gear for India”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":40922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-40921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/40921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=40921"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/40921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/40922"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=40921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=40921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=40921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}