{"id":42028,"date":"2025-10-06T11:20:09","date_gmt":"2025-10-06T05:50:09","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/10\/06\/highland-group-and-lulu-retail-launch-exclusive-aqua-fair-brand-at-world-food-expo-india-2025\/"},"modified":"2025-10-06T11:20:09","modified_gmt":"2025-10-06T05:50:09","slug":"highland-group-and-lulu-retail-launch-exclusive-aqua-fair-brand-at-world-food-expo-india-2025","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/10\/06\/highland-group-and-lulu-retail-launch-exclusive-aqua-fair-brand-at-world-food-expo-india-2025\/","title":{"rendered":"Highland Group and Lulu Retail Launch Exclusive Aqua Fair Brand at World Food Expo India 2025"},"content":{"rendered":"
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New Delhi [India], October 5: <\/strong>In a landmark moment for India\u2019s seafood industry, Highland<\/strong> Group<\/strong>, in partnership with global retail giant Lulu<\/strong> Group<\/strong>, has unveiled its exclusive seafood brand Aqua<\/strong> Fair<\/strong> and dispatched the first consignment of premium shrimp to Lulu stores across the Middle East.<\/p>\n

The grand launch was held on September<\/strong> 25,<\/strong> 2025<\/strong>, at the World<\/strong> Food<\/strong> Expo<\/strong> in New<\/strong> Delhi<\/strong>, setting a new benchmark for India\u2019s seafood exports and reinforcing Odisha\u2019s position as a key hub for high-quality aquaculture products.<\/p>\n

The event was graced by respected M.A.<\/strong> Yusuff<\/strong> Ali<\/strong>, Chairman of Lulu Group;<\/p>\n

M.A.<\/strong> Salim<\/strong> Ali<\/strong>, Group Director \u2013 Global Operations, Lulu Group; R.K.<\/strong> Jena<\/strong>, Chairman of Highland Group; Pratik<\/strong> Jena<\/strong>, Managing Director of Highland Group; Anil Kumar<\/strong>, Director \u2013 Middle East Operations, Highland Group.<\/p>\n

\u201cThis collaboration reflects our shared vision to deliver world-class, sustainably sourced seafood to discerning customers in the Middle East and India,\u201d said M.A. Yusuff Ali<\/strong>, Chairman of Lulu Group, highlighting the strategic importance of the partnership.<\/p>\n

Echoing this sentiment, R.K. Jena <\/strong>remarked, \u201cThe launch of Aqua Fair and the first shipment of premium shrimp mark a proud milestone for Highland and for the state of Odisha. This partnership with Lulu Group strengthens our mission to bring the finest Indian seafood to global markets.\u201d<\/p>\n

The Aqua<\/strong> Fair<\/strong> range will feature premium<\/strong> farm-raised<\/strong> shrimp<\/strong>, meticulously sourced from Highland\u2019s advanced aquaculture network and processed at its state-of-the-art<\/strong> facility<\/strong> in<\/strong> Balasore,<\/strong> Odisha<\/strong>. The brand promises freshness, consistent quality, and adherence to international food-safety standards, catering to both Middle Eastern consumers and Indian retail markets.<\/p>\n

This milestone follows a strategic sourcing pact signed at Gulfood 2025 in Dubai<\/strong>, under which Highland will supply seafood, rice, fruits, and vegetables to Lulu Group, further boosting trade and investment links between Odisha and the Middle East.<\/p>\n

With the launch of Aqua<\/strong> Fair<\/strong>, Highland Group has not only strengthened its global footprint but also showcased India\u2019s<\/strong> growing<\/strong> prowess<\/strong> in<\/strong> sustainable <\/strong>aquaculture and world-class seafood exports<\/strong>.<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], October 5: In a landmark moment for India\u2019s seafood industry, Highland Group, in partnership with global retail giant Lulu Group, has unveiled its exclusive seafood brand Aqua Fair and dispatched the first consignment of premium shrimp to Lulu stores across the Middle East. The grand launch was held on September 25, 2025,…<\/p>\n

Read More “Highland Group and Lulu Retail Launch Exclusive Aqua Fair Brand at World Food Expo India 2025”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":42029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-42028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/42028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=42028"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/42028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/42029"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=42028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=42028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=42028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}