{"id":42720,"date":"2025-10-25T15:41:51","date_gmt":"2025-10-25T10:11:51","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/10\/25\/now-dont-just-buy-gold-buy-smartgold\/"},"modified":"2025-10-25T15:41:51","modified_gmt":"2025-10-25T10:11:51","slug":"now-dont-just-buy-gold-buy-smartgold","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/10\/25\/now-dont-just-buy-gold-buy-smartgold\/","title":{"rendered":"Now, Don\u2019t Just Buy Gold. Buy SmartGold"},"content":{"rendered":"
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Founders Amit Lalit Jaain and Hanissh Kanakraj Jaain unveiling Ritvaa SmartGold Mangalsutra with Sonali Bendre<\/em><\/p>\n

Mumbai (Maharashtra) [India], October 25:<\/strong> <\/span>Ritvaa, a new-age jewellery brand with a legacy rooted in gold craftsmanship, made a star-studded premiere with noted Bollywood actress Sonali Bendre unveiling its SmartGold Jewellery<\/strong>\u00a0collection at a glittering launch event held at the Intercontinental, Mumbai.<\/p>\n

The evening saw the launch of Ritvaa\u2019s elegant line of\u00a0SmartGold Mangalsutras<\/strong>\u00a0\u2014 designs that beautifully blend\u00a0timeless traditions with modern sophistication<\/strong>. Each piece celebrates the strength, grace, and individuality of today\u2019s woman, for whom tradition is not a constraint but an expression of self.<\/p>\n

For centuries, the\u00a0mangalsutra<\/strong>\u00a0has been more than an ornament \u2014 it is a sacred symbol of love, trust, and commitment. With\u00a0Ritvaa SmartGold<\/strong>, this eternal sentiment finds a\u00a0new voice<\/strong>\u00a0\u2014 lighter in feel, versatile in design, and enduring in beauty.<\/p>\n

Welcoming guests at the event,\u00a0Mr. Hanissh Jaain, Co-founder of Ritvaa<\/strong>, shared,\u201cRitvaa\u2019s SmartGold jewellery is crafted for the woman who embodies balance \u2014 confident yet rooted, modern yet mindful. For her, gold is not just a possession but a reflection of emotion and meaning, worn with pride every day.<\/em>\u201d<\/p>\n

Made with\u00a0certified 24-carat SmartGold<\/strong>, Ritvaa\u2019s jewellery gives women the\u00a0freedom to wear gold fearlessly<\/strong>, every day, everywhere, without the worry of lockers or limitations. In an industry first, Ritvaa also offers a\u00a0100% lifetime gold buyback guarantee<\/strong>, making it not just a style choice but a smart choice.<\/p>\n

Speaking about the inspiration behind Ritvaa,\u00a0Mr. Amit Jaain, Co-founder<\/strong>, said, \u201cThe modern Indian woman no longer wears gold just for tradition \u2014 she wears it for herself. Ritvaa was born to make that emotion tangible \u2014 to reimagine the mangalsutra as a symbol that moves with her, through every phase of life. SmartGold is not just innovation; it\u2019s the evolution of tradition.<\/em>\u201d<\/p>\n

The event also featured the unveiling of five signature sets of SmartGold Mangalsutras, followed by a heartfelt showcase where\u00a0five real women<\/strong>, not models, walked the ramp alongside professionals, each adorned in a Ritvaa design that reflected her individuality. The gesture symbolised Ritvaa\u2019s ethos: jewellery that lives in the everyday, not just on occasions.<\/p>\n

Ritvaa\u2019s SmartGold collection will be launched on-ground soon through\u00a0SmartGold Lounges\/ Experience Centers\u00a0<\/strong>across major metros and Tier-2 cities. The brand\u2019s design philosophy brings together\u00a0Indian artistry and contemporary minimalism<\/strong>, tailored to regional preferences while maintaining a universally elegant appeal.<\/p>\n

Disclaimer: <\/b>This press release is for informational purposes only and does not constitute financial advice. Investments involve risk, and past performance is not indicative of future results. Readers should conduct their own research or consult with a qualified advisor before making any decisions.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Founders Amit Lalit Jaain and Hanissh Kanakraj Jaain unveiling Ritvaa SmartGold Mangalsutra with Sonali Bendre Mumbai (Maharashtra) [India], October 25: Ritvaa, a new-age jewellery brand with a legacy rooted in gold craftsmanship, made a star-studded premiere with noted Bollywood actress Sonali Bendre unveiling its SmartGold Jewellery\u00a0collection at a glittering launch event held at the Intercontinental,…<\/p>\n

Read More “Now, Don\u2019t Just Buy Gold. Buy SmartGold”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":42721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-42720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/42720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=42720"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/42720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/42721"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=42720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=42720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=42720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}