{"id":42860,"date":"2025-10-30T10:54:03","date_gmt":"2025-10-30T05:24:03","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/10\/30\/saburi-tea-has-onboarded-nitin-sethi-as-an-investor-and-executive-board-advisor-to-accelerate-its-next-phase-of-growth\/"},"modified":"2025-10-30T10:54:03","modified_gmt":"2025-10-30T05:24:03","slug":"saburi-tea-has-onboarded-nitin-sethi-as-an-investor-and-executive-board-advisor-to-accelerate-its-next-phase-of-growth","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/10\/30\/saburi-tea-has-onboarded-nitin-sethi-as-an-investor-and-executive-board-advisor-to-accelerate-its-next-phase-of-growth\/","title":{"rendered":"Saburi Tea Has Onboarded Nitin Sethi as an Investor and Executive Board Advisor to Accelerate Its Next Phase of Growth"},"content":{"rendered":"
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Mumbai (Maharashtra) [India], October 30: <\/strong><\/span>Saburi Tea, one of India\u2019s fastest-growing tea brands, has announced the onboarding of Nitin Sethi, a renowned consumer leader and Former Joint President, Chief Digital Officer \u2013 Consumer Business of the Adani Group\/ Digital Head of IndiGo (6EDigital) as Investor and Executive Advisor Board Member. This strategic collaboration marks a significant milestone in Saburi\u2019s journey toward becoming a household name in India\u2019s competitive FMCG landscape.<\/p>\n

Backed by actress Parineeti Chopra as brand ambassador, Saburi Tea has already made its mark across Northern India with its slogan of \u201cMeri Chai Saburi Chai\u201d. With Nitin\u2019s entry, the brand aims to amplify its consumer connect, accelerate growth, and strengthen its leadership positioning in India\u2019s \u20b930,000 crore organised tea market.<\/p>\n

A Vision for India\u2019s Tea-Loving Heartland<\/h4>\n

Ketan Khanna, Co-founder & CEO of Saburi Tea, shared,<\/p>\n

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\u201cWe are curating a collective of strategic stakeholders from India\u2019s consumer ecosystem who deeply understand Bharat. Nitin\u2019s credibility and proven track record in building loved consumer brands will be a game-changer for Saburi\u2019s next orbit of growth. With his guidance, we aim to scale 5\u20136X over the next few years, while maintaining our core of authenticity, taste, and trust.\u201d<\/p>\n<\/blockquote>\n

Nitin Sethi\u2019s Entry: From Digital Transformation to Brand Resurrection<\/p>\n

With over 25 years of leadership across Adani Group, IndiGo, Quikr, Commonfloor, Yatra, TravelGuru, InfoEdge (Naukri.com Group), TimesInternet, Rediff & Bharti Airtel, Nitin Sethi has been instrumental in crafting digital-first brands & platforms and scaling consumer-centric businesses across categories. He has just launched his Venture Studio, FutureAge Ai Labs, with his core leaders.<\/p>\n

Speaking about his association, Nitin Sethi said,<\/strong><\/p>\n

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\u201cI have always been obsessed with building consumer-loved brands for Bharat \u2014 brands that connect emotionally, deliver consistently, and create legacy. Saburi Tea represents the spirit of new India \u2014 rooted in tradition yet modern in execution. My focus will be to expand the brand\u2019s footprint across categories, channels, and geographies, while creating a culture that attracts the best talent and partners. Together, we will craft a brand that doesn\u2019t just sell tea \u2014 it sells moments, emotions, and pride in every sip.\u201d<\/p>\n

\u201cOur North Star is clear \u2014 to make Saburi a consumer brand worthy of an IPO in the next few years, built on strong fundamentals and sustainable growth. The four growth pillars will be category expansion, geography expansion, segment diversification, and channel innovation. We look forward to working closely with a few key stakeholders together in this journey. The North Star for us is to grow the brand 100% year on year from here for the next 3-4 years consistently.\u201d<\/p>\n<\/blockquote>\n

A Partnership Steeped in Purpose<\/h4>\n

Aman Khanna, Co-founder of Saburi Tea, expressed his excitement,<\/p>\n

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\u201cWe\u2019ve found a perfect partner in Nitin \u2014 someone who blends entrepreneurial fire with large-scale brand wisdom. His ability to connect strategy, design, and execution is unparalleled. Together, we are a killer combination \u2014 our deep understanding of the tea business and his knack for scaling consumer platforms will create magic. This partnership is not just about growth, but about crafting a legacy brand from India for the world.\u201d<\/p>\n<\/blockquote>\n

Crafting the Next Chapter of Indian Tea<\/h4>\n

In a category dominated by legacy giants, Saburi Tea is carving its niche through authentic sourcing, modern retail experience, and an emotional storytelling edge. With Nitin Sethi\u2019s guidance, the brand is expected to deepen its digital presence, expand to tier-2 and tier-3 cities, and build new product lines catering to India\u2019s evolving palate.<\/p>\n

As India witnesses a new wave of consumer-led entrepreneurship, Saburi Tea\u2019s journey reflects the transformation of everyday consumption into meaningful experiences \u2014 from a cup of chai to a cup of connection.<\/p>\n

About Saburi Tea<\/h4>\n

Founded by Aman and Ketan Khanna, Saburi Tea is an emerging FMCG brand known for its premium blends that bring the finest Indian teas to modern households. With a growing retail and online footprint, Saburi aims to bridge tradition and innovation in every sip. It\u2019s one of the strong root-level brands of North India, aspiring to become a prominent national market leader.<\/p>\n

About Nitin Sethi<\/h4>\n

Nitin Sethi is one of India\u2019s most influential digital leaders with over 25 years of experience across Consumer, travel, and digital ecosystems. Currently contributing as a Venture Builder in the Indian Startup Ecosystem, he has been instrumental in scaling multiple brands and is known for his philosophy, \u201cDesign is everything, everything is design.\u201d Nitin also mentors and invests in new-age consumer startups. He is focusing on building the capabilities for the new venture studio FutureAge AI Labs, and this partnership is one of the key strategic handshakes.<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in t<\/em>he next 24 hours.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Mumbai (Maharashtra) [India], October 30: Saburi Tea, one of India\u2019s fastest-growing tea brands, has announced the onboarding of Nitin Sethi, a renowned consumer leader and Former Joint President, Chief Digital Officer \u2013 Consumer Business of the Adani Group\/ Digital Head of IndiGo (6EDigital) as Investor and Executive Advisor Board Member. This strategic collaboration marks a…<\/p>\n

Read More “Saburi Tea Has Onboarded Nitin Sethi as an Investor and Executive Board Advisor to Accelerate Its Next Phase of Growth”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":42861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-42860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/42860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=42860"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/42860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/42861"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=42860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=42860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=42860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}