{"id":43014,"date":"2025-11-03T15:51:38","date_gmt":"2025-11-03T10:21:38","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/03\/blue-cross-launches-indias-first-ever-initiative-to-stop-period-pain\/"},"modified":"2025-11-03T15:51:38","modified_gmt":"2025-11-03T10:21:38","slug":"blue-cross-launches-indias-first-ever-initiative-to-stop-period-pain","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/03\/blue-cross-launches-indias-first-ever-initiative-to-stop-period-pain\/","title":{"rendered":"Blue Cross Launches India\u2019s First-Ever Initiative to Stop Period Pain"},"content":{"rendered":"
\n

#StopThePeriodPain \u2013 Don\u2019t take period pain lightly. It is a real medical issue.<\/em><\/p>\n

New Delhi [India], November 3: <\/span>In 2020, a single word changed how we looked at health forever:<\/strong> pandemic. <\/em>COVID-19 became the defining moment of our generation \u2014 the first time most of us witnessed a global health crisis unfold in real time. We watched cities lock down, hospitals overflow, and humanity unite to fight an invisible threat. The world\u2019s collective focus was on survival, and we learned how powerful awareness and action could be when everyone comes together for a cause.<\/p>\n

But while we\u2019ve been fighting visible pandemics like COVID-19 \u2014 and even tackling chronic diseases such as diabetes, hypertension, and heart ailments through national awareness drives \u2014 there\u2019s another silent health crisis that has quietly affected millions of women for decades. One that rarely makes headlines, is barely discussed, and has never been treated like the public health issue it truly is.<\/p>\n

That crisis is Dysmenorrhea<\/strong>,<\/a> or what most people simply call period pain.<\/strong><\/p>\n

\u201cDysmenorrhea, or period pain, affects an estimated 80% of Indian girls and women,\u201d<\/strong><\/h3>\n

explains Dr Prabhu Kasture<\/strong>, Director, Medical Services & Pharmacovigilance at Blue Cross Laboratories.<\/strong><\/p>\n

\n

\u201cIt is, without a doubt, India\u2019s biggest gynaecological problem. Yet, there have been no national campaigns, no government programs, no large-scale education drives to address it. Because somewhere along the way, menstrual pain stopped being viewed as a health issue. It was normalized \u2014 brushed aside with a single dismissive line: \u2018It\u2019s just part of being a woman.\u2019\u201d<\/em><\/p>\n<\/blockquote>\n

This cultural conditioning is what the \u201cStop The Period Pain\u201d<\/strong> campaign aims to change.<\/p>\n

We\u2019ve seen campaigns that have made great strides in menstrual hygiene awareness \u2014 promoting the use of sanitary napkins and improving access to basic hygiene products.<\/p>\n

But #StopThePeriodPain<\/strong> <\/a>is a step beyond hygiene. It\u2019s the first campaign in India that directly addresses the root cause \u2014 the pain itself.<\/strong><\/p>\n

\"Period<\/p>\n

Ashish Shirsat<\/strong>, Sr. Executive Director, Blue Cross Laboratories, explains it perfectly:<\/p>\n

\n

\u201c\u2018Period pain to sabko hota hai<\/em>\u2019 \u2014 this one sentence has normalized menstrual pain for generations. It has placed every kind of pain, from mild discomfort to debilitating cramps, into one bucket. But not all pain is normal. Some of it signals deeper health issues \u2014 and ignoring it can have lifelong consequences.\u201d<\/p>\n<\/blockquote>\n

This normalization has created a dangerous silence around menstrual health.<\/p>\n

Girls miss school. Women skip work. Yet most accept this suffering as something they \u201cjust have to deal with.\u201d<\/p>\n

Pachanan Routray<\/strong>, Sr. Marketing Director, Blue Cross Laboratories, adds:<\/p>\n

\n

\u201cWe have massive gynaecological problems in India \u2014 80% of girls experience dysmenorrhea. Many of them live with conditions like endometriosis, adenomyosis, or uterine fibroids \u2014 all forms of secondary dysmenorrhea \u2014 but they go undiagnosed for years because we\u2019ve been taught that period pain is normal. That mindset must change.\u201d<\/p>\n<\/blockquote>\n

That\u2019s the heart of the message \u2014 excessive period pain is not normal.<\/strong>
\nAs the campaign says: \u201cIsko halke mein mat lo.\u201d<\/strong><\/p>\n

The Stop The Period Pain<\/strong> website goes beyond just tools. It\u2019s a complete ecosystem for education and empowerment<\/strong> \u2014 featuring personal stories, expert advice, FAQs, and science-backed insights into period pain. It acts as a single, comprehensive guide for girls and women who\u2019ve long suffered in silence, unsure where to turn or what their pain really means.<\/p>\n

The message is simple yet powerful: This is not a small problem.<\/strong> Period pain \u2014 or dysmenorrhea \u2014 is a silent pandemic<\/strong> that affects millions of Indian women and girls, disrupting their education, careers, and quality of life.<\/p>\n

Just as the world came together to fight COVID-19, it\u2019s time to unite against this invisible yet deeply personal health crisis \u2014 through awareness, education, and empathy.<\/strong><\/p>\n

\u201cStop The Period Pain\u201d is more than a campaign.<\/strong>
\nIt\u2019s a movement to change how India talks about women\u2019s health \u2014 one conversation, one video, one click at a time.<\/p>\n

About Blue Cross Laboratories<\/strong><\/h3>\n

Founded in 1980<\/strong> by Chairman Mr. N.H. Israni<\/strong>, Blue Cross Laboratories<\/strong> is one of India\u2019s leading research-based, fast-growing pharmaceutical companies. It provides world-class quality and affordable healthcare products<\/strong> to people across the globe with the aim of improving human life.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

#StopThePeriodPain \u2013 Don\u2019t take period pain lightly. It is a real medical issue. New Delhi [India], November 3: In 2020, a single word changed how we looked at health forever: pandemic. COVID-19 became the defining moment of our generation \u2014 the first time most of us witnessed a global health crisis unfold in real time….<\/p>\n

Read More “Blue Cross Launches India\u2019s First-Ever Initiative to Stop Period Pain”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":43015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[639],"class_list":["post-43014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","tag-health"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/43014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=43014"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/43014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/43015"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=43014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=43014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=43014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}