{"id":43117,"date":"2025-11-06T11:40:09","date_gmt":"2025-11-06T06:10:09","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/06\/pm-narendra-modi-acknowledges-natureship-foods-in-mann-ki-baat\/"},"modified":"2025-11-06T11:40:09","modified_gmt":"2025-11-06T06:10:09","slug":"pm-narendra-modi-acknowledges-natureship-foods-in-mann-ki-baat","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/06\/pm-narendra-modi-acknowledges-natureship-foods-in-mann-ki-baat\/","title":{"rendered":"PM Narendra Modi Acknowledges Natureship Foods in Mann Ki Baat"},"content":{"rendered":"
\n

New Delhi [India], November 6: <\/strong>Bringing authentic, handcrafted & all-natural nutrition from Bihar and Jharkhand \u2014 ready in just 20 seconds.<\/p>\n

Natureship Foods<\/a>\u00a0has launched its latest innovation \u2014 a range of instant Sattu drink mixes that deliver clean, plant-based protein and fibre in every serving. Made with no preservatives and no artificial additives, they\u2019re designed for the fast-paced generation that wants real nutrition without slowing down.<\/p>\n

In a world where quick commerce promises 10-minute deliveries, Natureship Foods is redefining \u201cfast\u201d \u2014 proving that speed and authenticity can coexist.<\/p>\n

But behind this simplicity lies a much deeper story \u2014 of roots, resilience, and reimagining what \u201cauthentic\u201d truly means.<\/p>\n

The women team behind it<\/strong><\/p>\n

Prerna Mishra, founder of Natureship Foods and alumnus of IIM Ahmedabad, spent over seven years in the corporate world \u2014 working with leading brands such as Future Group and Swiggy Instamart. Born in a \u00a0Bhagalpur, Bihar, she grew up deeply connected to the soil, the people, and the slow, real rhythm of rural life.<\/p>\n

When she moved to \u00a0Mumbai for work, she began to notice two very different Indias \u2014 one where people were constantly hustling, searching for authentic, real nutrition in their busy urban lives, and another, in her own villages, where authentic food and traditional culinary wisdom were simply a way of life.<\/p>\n

Prerna says, \u201cI could see these two worlds right in front of me \u2014 one searching for authentic nutrition and another holding centuries of culinary wisdom but no opportunity to express it.<\/p>\n

I felt I was standing right at the cusp of that gap, and I knew I had to weave these worlds together.\u201d<\/p>\n

Weaving the two worlds<\/strong><\/p>\n

That realization gave birth to Natureship Foods \u2014 Prerna started by collaborating with rural women artisans and small-scale farmers, and together they revived age-old methods of processing food \u2014 stone-grinding, hand-pounding, and hand-roasting \u2014 to retain purity, flavour, and nutrition.<\/p>\n

Today, Natureship Foods\u2019 product range brings together the heritage of Bihar and Jharkhand with the convenience modern life demands:<\/p>\n

1. The Heritage Stone-Ground Range<\/strong>\u00a0\u2013 Traditional staples like Chana Sattu, Jau Sattu, Makka Sattu, multi-grain atta, and pulses, made using slow, authentic methods.<\/p>\n

2. The Innovative Drink Mixes\u00a0<\/strong>\u2013 Instant, flavourful Sattu-based protein mixes ready in just 20 seconds. They have launched 55gm sachet for people on the go.<\/p>\n

3. The Revival Collection<\/strong>\u00a0\u2013 Forgotten regional treasures such as Katarni Chawal and Katarni Chura \u2014 native grains from Bhagalpur, known for their fragrance and heritage value.<\/p>\n

Each product is handcrafted in small batches, directly sourced from small-scale\u00a0farmers and prepared by rural women, ensuring a fair and sustainable value chain. Currently they are present on Swiggy Instamart, Big Basket, Amazon and their website \u2013https:\/\/natureshipfoods.com\/<\/a><\/p>\n

Redefining Success and Impact<\/strong><\/p>\n

In a world governed by KPIs and dashboards, Prerna believes that when you work with communities, patience is your greatest metric. \u201cThe goal,\u201d she says, \u201cis to ensure that everybody in the value chain is becoming better off.\u201d<\/p>\n

Quoting from Albert Schiller\u2019s feature The Weaver of Worlds in No Small Talk,<\/p>\n

\n

\u201cHer proof is not found on a dashboard but in the story of Ambika Upadhyay, the workshop manager. A woman with a tenth-grade education who had escaped an abusive marriage, Ambika was fighting immense \u2018social stigma\u2019 yet showed up every day, driven by a \u2018willingness and her drive to prove herself.\u2019 Today, she manages Amazon orders on a laptop and has become an inspiration.<\/p>\n<\/blockquote>\n

\u2018She has grown out of that definition that you know she is a lady who has been left by her husband. She now represents possibility. A better life.\u2019<\/p>\n

This presents a sharp challenge to conventional business valuation. What is the quantifiable value of one individual rewriting their narrative and, in doing so, creating a new anchor of possibility for an entire community? This is an impact metric that standard business analytics is unequipped to measure.\u201d<\/p>\n

Stories like Ambika\u2019s define what Natureship Foods stands for \u2014 the belief that real success lies in dignity restored, confidence rebuilt, and lives transformed.<\/p>\n

Today, Natureship Foods works with over a hundred rural women across Bihar and Jharkhand \u2014 many of whom had never stepped outside their homes before \u2014 giving them stable income, agency, and pride in their craft. The transformation is visible not just in their earnings but in their self-belief and the way they see themselves.<\/p>\n

Beyond women, brand partners directly with small-scale farmers, ensuring fair prices and long-term sustainability. The brand helps farmers preserve indigenous varieties like Katarni rice and Chana, ensuring that traditional farming becomes viable again.<\/p>\n

By 2028, Natureship Foods Pvt Ltd aims to empower over 3,000 rural women and hundreds of farmers \u2014 \u00a0through meaningful participation in a value chain that celebrates their wisdom, their hands, and their heritage.<\/p>\n

Recognition and the Road Ahead<\/strong><\/p>\n

Natureship Foods\u2019 work has received widespread recognition \u2014 currently they are being incubated at NSRCEL, IIM Bangalore, and are a finalist at IIT Bombay\u2019s Eureka!, to being featured in global and national publications including No Small Talk by Albert Schiller and other international media. The brand\u2019s acknowledgment in PM Narendra Modi\u2019s Mann Ki Baat stands as a testament to the social and cultural significance of its mission. Prerna is also a member of Goldman Sachs 10k women, a global initiative supporting women in business.<\/p>\n

But this is only the beginning. Brand is now working on an innovative micro-processing model, where 70% of food will be processed in villages and the remaining 30% near urban dark stores for last-mile fulfilment through quick commerce partnerships. This hybrid model will allow the brand to scale sustainably \u2014 keeping authenticity intact while reaching urban customers faster.<\/p>\n

Real. Rooted. Reimagined<\/strong><\/p>\n

At its heart,\u00a0Natureship Foods<\/a>\u00a0is about reconnecting people with their authentic selves, their land, culture, and people.<\/p>\n

As Prerna puts it,<\/p>\n

\n

\u201cSattu is just one way we have started doing it. There are multiple ways through which we can help people reconnect with their land, their culture, and their roots. That\u2019s what we have built a brand on \u2014 one that is real, rooted, and reimagined.\u201d<\/p>\n<\/blockquote>\n

Contact:<\/strong><\/p>\n

Natureship Foods<\/p>\n

Email: contact@natureshipfoods.com<\/p>\n

Website: www.natureshipfoods.com<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], November 6: Bringing authentic, handcrafted & all-natural nutrition from Bihar and Jharkhand \u2014 ready in just 20 seconds. Natureship Foods\u00a0has launched its latest innovation \u2014 a range of instant Sattu drink mixes that deliver clean, plant-based protein and fibre in every serving. Made with no preservatives and no artificial additives, they\u2019re designed…<\/p>\n

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