{"id":43346,"date":"2025-11-12T11:49:21","date_gmt":"2025-11-12T06:19:21","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/12\/digikore-studios-elevates-branded-content-leadership-with-kaise-banta-hai-season-2-on-jiohotstar\/"},"modified":"2025-11-12T11:49:21","modified_gmt":"2025-11-12T06:19:21","slug":"digikore-studios-elevates-branded-content-leadership-with-kaise-banta-hai-season-2-on-jiohotstar","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/12\/digikore-studios-elevates-branded-content-leadership-with-kaise-banta-hai-season-2-on-jiohotstar\/","title":{"rendered":"Digikore Studios Elevates Branded-Content Leadership with Kaise Banta Hai Season 2 on JioHotstar"},"content":{"rendered":"<div>\n<p><span data-sheets-root=\"1\"><strong>Pune (Maharashtra) [India], November 12:<\/strong> <\/span>Digikore Studios Limited (NSE:\u00a0<strong>DIGIKORE<\/strong>), a leading global visual effects (VFX) partner to major studios and streamers, is\u00a0pleased to announce that Season 2 of its flagship branded-content series\u00a0<strong>Kaise Banta Hai\u00a0<\/strong>has been launched on JioHotstar, further reinforcing the Company\u2019s long-term strategy of building high-quality, recurring and scalable IP-led content.<\/p>\n<p><strong>Strategic Fit &amp; Business Rationale<\/strong><\/p>\n<p>The Kaise Banta Hai franchise is a key pillar of Digikore\u2019s branded-content and storytelling vertical, complementing the Company\u2019s core VFX services business. This vertical contributes to consistent revenue visibility through brand partnerships, platform distribution, and multi-season scalability, while also enhancing non-linear IP value.<\/p>\n<p><strong>Season 2 Overview<\/strong><\/p>\n<p>Season 2 features 9 new episodes hosted by Helly Shah and Varun Kapoor, offering viewers an inside look into how leading Indian brands design, manufacture, and deliver products at scale. The show highlights the innovation, quality systems, and skilled workforce powering India\u2019s manufacturing and Make-in-India economy.<\/p>\n<p>The season features brands such as Ather Energy, Adani Electricity, Flo Mattress, Happilo, Mikasa Greenlam, Shakti Pumps, Grew Solar, TIL Limited, and Laxmipati Sarees, among others.<\/p>\n<p><strong>Strengthening Compounding IP Value<\/strong><\/p>\n<ul>\n<li>Multi-brand, multi-season storyline enables repeatability and scalability<\/li>\n<li>Distribution through JioHotstar ensures pan-India reach and long-term discoverability<\/li>\n<li>Franchise strengthens Digikore\u2019s content-led revenue mix and direct consumer engagement<\/li>\n<li>Enhances the Company\u2019s position as a trusted branded-content partner to large enterprises<\/li>\n<\/ul>\n<p><strong>Mr Abhishek More, Founder &amp; CEO\u2019s Perspective:<\/strong><\/p>\n<p><em>\u201cKaise Banta Hai is a long-term franchise asset that compounds in value with every season. Its launch on JioHotstar significantly enhances the show\u2019s distribution reach and strengthens our branded-content ecosystem. This is aligned with our strategy of developing scalable IPs that run across multiple seasons, deepen enterprise brand partnerships, and contribute meaningfully to our non-linear revenue growth. We are pleased to see this franchise evolve into a strong and sustainable content property.\u201d<\/em><\/p>\n<p>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pune (Maharashtra) [India], November 12: Digikore Studios Limited (NSE:\u00a0DIGIKORE), a leading global visual effects (VFX) partner to major studios and streamers, is\u00a0pleased to announce that Season 2 of its flagship branded-content series\u00a0Kaise Banta Hai\u00a0has been launched on JioHotstar, further reinforcing the Company\u2019s long-term strategy of building high-quality, recurring and scalable IP-led content. Strategic Fit &amp;&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/12\/digikore-studios-elevates-branded-content-leadership-with-kaise-banta-hai-season-2-on-jiohotstar\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Digikore Studios Elevates Branded-Content Leadership with Kaise Banta Hai Season 2 on JioHotstar&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":43347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[633],"class_list":["post-43346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/43346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=43346"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/43346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/43347"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=43346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=43346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=43346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}