{"id":43767,"date":"2025-11-21T14:13:50","date_gmt":"2025-11-21T08:43:50","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/21\/nysh-in-introduces-the-hook-step-challenge-at-kc-colleges-kiran-2025-in-collaboration-with-de-de-pyaar-de-2\/"},"modified":"2025-11-21T14:13:50","modified_gmt":"2025-11-21T08:43:50","slug":"nysh-in-introduces-the-hook-step-challenge-at-kc-colleges-kiran-2025-in-collaboration-with-de-de-pyaar-de-2","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/21\/nysh-in-introduces-the-hook-step-challenge-at-kc-colleges-kiran-2025-in-collaboration-with-de-de-pyaar-de-2\/","title":{"rendered":"Nysh.in Introduces \u2018The Hook Step Challenge\u2019 at KC College\u2019s KIRAN 2025, in Collaboration with De De Pyaar De 2"},"content":{"rendered":"
\n

Nysh.in Partners KC College KIRAN 2025 with WARMEE & BluHeat Youth Activation<\/em><\/p>\n

Mumbai (Maharashtra) [India], November 21:<\/strong> <\/span>Nysh.in \u2014 the parent platform behind innovative lifestyle brands WARMEE and BluHeat \u2014 is all set to energise KC College\u2019s iconic annual fest KIRAN 2025 with an exclusive on-ground youth activation, \u2018The Hook Step Challenge\u2019, hosted in collaboration with the Bollywood entertainer De De Pyaar De 2.<\/p>\n

With more than 3,000+ students expected from premier colleges across Mumbai, the activity positions Nysh.in and its core brands, WARMEE and BluHeat, at the centre of youth culture, entertainment, and social engagement. As the presenting partner, Nysh.in brings its celebrated brands WARMEE (India\u2019s leading instant heat patch brand) and BluHeat (innovative pain relief solutions) into the spotlight through one of the fest\u2019s biggest attractions \u2014 The Hook Step Challenge.<\/strong><\/p>\n

Participants can perform the signature hook step on their favourite track \u2014 \u201cSharaabi\u201d or \u201c3 Shaukk\u201d from De De Pyaar De 2 \u2014 and upload their entry on Instagram, tagging:<\/p>\n

\n

@nysh.in, @warmee.in and @bluheat.in #DeDePyaarDe2xNysh, and #KiranFest2025.<\/strong><\/p>\n<\/blockquote>\n

Winners will receive exclusive WARMEE and BluHeat product kits, premium hampers, and movie vouchers \u2014 delivering a perfect blend of entertainment, youth appeal, and brand-driven rewards.<\/p>\n

To elevate the experience, the activation will feature Vibrant Fest Branding with Nysh.<\/strong>in<\/strong>\u00a0WARMEE<\/strong> and BluHeat integration, Live standees and on-ground announcements, and Interactive product sampling zones showcasing WARMEE and BluHeat.<\/span>\u00a0This initiative marks a strategic step for WARMEE and BluHeat, under the Nysh.in an umbrella, to build stronger connections with Gen Z audiences through campus festivals, creator-led integrations, and pop culture\u2013driven campaigns.<\/p>\n

Nysh.in<\/em> continues to grow as a youth-first platform housing trend-led, affordable, and high-utility brands that empower self-expression and everyday convenience. With WARMEE and BluHeat leading the innovation narrative, the brand collective aims to shape conversations around comfort, lifestyle, and contemporary culture.<\/p>\n

Nysh.in<\/em> began its journey in 2001, founded by a team of chemical engineers from India\u2019s premier institutes who shared a passion for innovation. Operating under Pantheon PharmChem in Mumbai, they have spent over 15 years building expertise in finding solutions that make a difference. With a dedicated manufacturing and R&D facility in Tarapur, its focus is on creating products that solve real-life challenges in simple, effective ways.<\/p>\n

Its product range includes WARMEE, SNOCKS<\/em>, and BluHeat<\/em>, each designed to meet specific needs with reliable solutions. Whether it\u2019s providing warmth on cold days, enhancing daily comfort, or relieving pain with innovative patches, the products aim to improve everyday experiences.<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nysh.in Partners KC College KIRAN 2025 with WARMEE & BluHeat Youth Activation Mumbai (Maharashtra) [India], November 21: Nysh.in \u2014 the parent platform behind innovative lifestyle brands WARMEE and BluHeat \u2014 is all set to energise KC College\u2019s iconic annual fest KIRAN 2025 with an exclusive on-ground youth activation, \u2018The Hook Step Challenge\u2019, hosted in collaboration…<\/p>\n

Read More “Nysh.in Introduces \u2018The Hook Step Challenge\u2019 at KC College\u2019s KIRAN 2025, in Collaboration with De De Pyaar De 2”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":43768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[633],"class_list":["post-43767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/43767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=43767"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/43767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/43768"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=43767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=43767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=43767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}