{"id":43890,"date":"2025-11-25T17:08:07","date_gmt":"2025-11-25T11:38:07","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/25\/prachand-entertainment-announces-iyer-family-signalling-a-major-push-into-web-originals\/"},"modified":"2025-11-25T17:08:07","modified_gmt":"2025-11-25T11:38:07","slug":"prachand-entertainment-announces-iyer-family-signalling-a-major-push-into-web-originals","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/25\/prachand-entertainment-announces-iyer-family-signalling-a-major-push-into-web-originals\/","title":{"rendered":"Prachand Entertainment Announces Iyer &amp; Family, Signalling a Major Push Into Web Originals"},"content":{"rendered":"<div>\n<div class=\"col-12 col-lg-12 col-xl-12 \">\n<div class=\"row\">\n<div class=\"col-12 col-sm-7 col-lg-7\" style=\"text-align: center;\"><em><em><em><label class=\"label-view\">From Left \u2013 Alii Khan and Divith Shetty<\/label><\/em><\/em><\/em><\/div>\n<div class=\"col-12 col-sm-7 col-lg-7\">\n<p><em><em><em><label class=\"label-view\"><strong>New Delhi [India], November 25:<\/strong> Prachand Entertainment\u00a0has officially shared the first look of its upcoming web original,\u00a0Iyer &amp; Family, through a recent Instagram post, marking a notable new chapter in the studio\u2019s creative journey. Known so far for its disruptive work in the microdrama and vertical storytelling space, the studio now appears ready to step confidently into longer-format web originals with this new project.<\/label><\/em><\/em><\/em>According to the post,\u00a0Iyer &amp; Family\u00a0is a slice-of-life family drama-comedy &amp; Romedy centered around a road trip to Konkan. At its heart, the series explores the subtle chaos, laughter, unresolved emotions and awkward silences that tend to surface when families are confined together in unfamiliar spaces. The Konkan backdrop adds a layer of natural beauty and cultural texture, allowing the narrative to unfold against long highways, coastal roads, small towns and moments of personal reflection that only travel can bring.<\/p>\n<p>The project is written and directed by\u00a0Divith Shetty, a filmmaker whose experience spans advertising, long-form content and high-performing microdramas. Known for blending realism with sharp pacing and light comedic undertones,\u00a0Shetty\u00a0has previously gravitated toward stories rooted in everyday lives. Those familiar with his body of work describe Iyer &amp; Family as one of the most personal concepts he has nurtured over time, an intimate yet universally relatable exploration of modern Indian family dynamics.<\/p>\n<p>In the lead role is\u00a0Alii Khan, who also serves as the Founder and CEO of\u00a0Prachand Entertainment. Khan has been at the core of the studio\u2019s rapid evolution, steering it from experimental short format storytelling to recognisable digital IP creation. With Iyer &amp; Family, he continues to take on projects that not only challenge him as an actor, but also strengthen Prachand\u2019s credibility as an original content\u00a0studio. This series represents another defining step forward in his vision to build culturally rooted, emotionally resonant and commercially viable stories.<\/p>\n<p>Over the past year,\u00a0Prachand Entertainment\u00a0has focused heavily on short-form, vertically structured dramas that have generated strong audience engagement online. The announcement of Iyer &amp; Family signals a strategic expansion into longer-format web originals.<\/p>\n<p>Sources close to the studio suggest that\u00a0Prachand Entertainment\u00a0is currently developing a slate of long-form series designed for 20 to 30 minutes per episode. With 3 to 6 original titles potentially being lined up for 2026, the studio is positioning itself for a significant presence in the premium digital storytelling space.<\/p>\n<p>While further details regarding casting, release timelines and platform partnerships are set to be revealed later, industry observers see\u00a0Iyer &amp; Family\u00a0as a defining move for\u00a0Prachand Entertainment. It marks the studio\u2019s transition from a rising experimental force to a serious contender in the motion content landscape, shaping a long-term creative footprint that extends far beyond short format storytelling.<\/p>\n<p><strong>Learn more about the creators and studio:<\/strong><\/p>\n<p>\u2022\u00a0Prachand Entertainment \u2013\u00a0<a href=\"http:\/\/www.prachandentertainment.com\/\" target=\"_blank\" rel=\"noopener\">www.prachandentertainment.com<\/a><\/p>\n<p>\u2022\u00a0Alii Khan \u2013\u00a0<a href=\"https:\/\/www.instagram.com\/justaliikhan?igsh=MXFuNTJsaGk4bzI2YQ%3D%3D&amp;utm_source=qr\" target=\"_blank\" rel=\"noopener\">Instagram Profile<\/a><\/p>\n<p>\u2022\u00a0Divith Shetty \u2013\u00a0<a href=\"https:\/\/www.instagram.com\/divithofficial?igsh=cXZlNDdvdnVteWc5\" target=\"_blank\" rel=\"noopener\">Instagram Profile<\/a><\/p>\n<p><em>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From Left \u2013 Alii Khan and Divith Shetty New Delhi [India], November 25: Prachand Entertainment\u00a0has officially shared the first look of its upcoming web original,\u00a0Iyer &amp; Family, through a recent Instagram post, marking a notable new chapter in the studio\u2019s creative journey. Known so far for its disruptive work in the microdrama and vertical storytelling&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/25\/prachand-entertainment-announces-iyer-family-signalling-a-major-push-into-web-originals\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Prachand Entertainment Announces Iyer &amp; Family, Signalling a Major Push Into Web Originals&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":43891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[633],"class_list":["post-43890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/43890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=43890"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/43890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/43891"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=43890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=43890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=43890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}