{"id":43971,"date":"2025-11-27T17:36:44","date_gmt":"2025-11-27T12:06:44","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/27\/serial-entrepreneur-tanooraa-swetha-menon-joins-suniel-shetty-to-introduce-agewell-indias-first-over-40-living-revolution\/"},"modified":"2025-11-27T17:36:44","modified_gmt":"2025-11-27T12:06:44","slug":"serial-entrepreneur-tanooraa-swetha-menon-joins-suniel-shetty-to-introduce-agewell-indias-first-over-40-living-revolution","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/27\/serial-entrepreneur-tanooraa-swetha-menon-joins-suniel-shetty-to-introduce-agewell-indias-first-over-40-living-revolution\/","title":{"rendered":"Serial Entrepreneur Tanooraa Swetha Menon Joins Suniel Shetty to Introduce AgeWell\u2014India\u2019s First Over 40 Living Revolution"},"content":{"rendered":"<div>\n<p style=\"text-align: center;\"><em>25 expert-led products, members-only community, and next-gen living spaces power the ageless movement.<\/em><\/p>\n<p><span data-sheets-root=\"1\"><strong>New Delhi [India], November 27:<\/strong> <\/span>What happens when a serial entrepreneur who\u2019s built brands across four countries teams up with a 64-year-old wellness icon who exemplifies ageless living? You get AgeWell \u2013 India\u2019s first complete wellness ecosystem for everyone over 40.<\/p>\n<h4><strong>The Founder: Tanooraa Swetha Menon<\/strong><\/h4>\n<p>Acclaimed Indian business leader and serial entrepreneur with a proven track record of building and scaling multiple successful brands across Indian and international markets.<\/p>\n<ul>\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>The Champion: Suniel Shetty<\/strong> \u2013 Globally recognised wellness and fitness pioneer, founder and mentor in multiple wellness startups, living proof that discipline and purpose redefine ageing.<\/span><\/li>\n<li><strong>The Mission<\/strong>: Transform aging from decline to celebration \u2013 ushering in <strong>a transformative shift from reactive health management to proactive wellness<\/strong>.<\/li>\n<\/ul>\n<p><strong>The Ecosystem:<\/strong><\/p>\n<ul>\n<li><strong>25 Ayurvedic-science hybrid nutraceuticals<\/strong> and supplements addressing beauty, vitality, hormonal balance, lifestyle health, and sugar support.<\/li>\n<li><strong>AgeWell Connect<\/strong>: Private social platform for people over 40 to connect, share, learn, and grow together.<\/li>\n<li><strong>AgeWell Living Residences<\/strong>: Purpose-built living spaces designed for long-term wellness, independence, and community-driven aging.<\/li>\n<li><strong>Expert-led programs<\/strong> covering fitness, nutrition, hormonal health, mental well-being, and longevity science<\/li>\n<\/ul>\n<p><strong>The Movement<\/strong>: Creating India\u2019s first truly integrated ecosystem for confident, connected living after turning 40.<\/p>\n<p>AgeWell marks not just a product launch, but the start of a national health movement built on the lived experiences of <strong>co-founders Tanooraa Swetha Menon, Mitlaj and Shahin Farzeen<\/strong> \u2013 who witnessed the unique needs, missed opportunities, and gaps in Indian eldercare and built AgeWell to address them for every family.<\/p>\n<p><strong>Member of Parliament Hibi Eden<\/strong> has inaugurated AgeWell\u2019s corporate headquarters in Athani, near Kochi International Airport, establishing the operational hub for India\u2019s first integrated over-40 wellness ecosystem.<\/p>\n<p><strong>Addressing a Growing Market: <\/strong>India\u2019s over-40 population is growing rapidly, driven by rising life expectancy and increasing wellness spending; however, the market remains underserved, with few brands offering premium, science-backed solutions that position wellness as aspirational rather than clinical. AgeWell has identified three key challenges in this segment: fragmented offerings that tend to be overly clinical or lack scientific validation, low consumer trust fueled by inconsistent brand communication and poor adherence, and a gap in lifestyle-driven approaches that elevate wellness to an aspirational status. These insights highlight the urgent need for an integrated, credible framework designed to support healthy aging with both efficacy and inspiration.<\/p>\n<h4><strong>Meet the Visionary Behind AgeWell<\/strong><\/h4>\n<p>Tanooraa Swetha Menon is no stranger to building category-defining brands. As a serial entrepreneur, she has successfully founded and leads <strong>Herbs &amp; Hugs<\/strong> (with over 100 kiosks across India specializing in Ayurvedic personal care, has 11 SKUs &amp; a sub-brand <strong>Bhishma<\/strong> that has 10 SKUs specializing in Ayurvedic personal care for men) and <strong>Zoul &amp; Zera<\/strong> (a fashion brand for children aged 0-6 years with international retail presence in <strong>India, Dubai, Oman, Maldives, and Mauritius<\/strong>). With an MBA from Christ University, Bengaluru and transformative solo travel experiences across nearly 36 countries, Tanooraa developed a deep understanding of what aging populations truly need\u2014not just products, but purpose, community, and dignity. Her memoir \u201cThattamitta Menothi\u201d chronicles her journey through business building, and personal transformation, establishing her as a voice of resilience and empowerment. AgeWell represents the culmination of her life\u2019s work: merging scientific rigor, Ayurvedic wisdom, and global insights to create India\u2019s first integrated ecosystem for thriving after turning 40.<\/p>\n<p>\u201cForty didn\u2019t hit me like a crisis\u2014it hit me like a mirror. It showed me the fatigue I ignored, the hormonal shifts I dismissed, and the wellness gaps I never addressed. As I researched my own health, I saw millions of Indians facing the same silence around aging. AgeWell is my answer: a movement that celebrates strength, supports change, and turns prevention, community, and clarity into our greatest tools for living well,\u201d said <strong>Tanooraa Swetha Menon, Founder, AgeWell.<\/strong><\/p>\n<h4><strong>Suniel Shetty\u2014Champion of Ageless Living<\/strong><\/h4>\n<p>Suniel Shetty exemplifies a holistic philosophy that fitness, wellness, and purposeful living are lifelong commitments. Beyond his celebrated career as a film actor and entrepreneur, he is a founder and mentor in multiple wellness startups, championing innovation in fitness, nutrition, and holistic health. He has spent over four decades demonstrating that discipline, consistency, and purpose define how we age. His combined contributions in business leadership, wellness advocacy, and mentorship establish him as a premier brand ambassador and catalyst for evolving wellness culture in India and beyond.<\/p>\n<p><strong>Suniel Shetty, AgeWell\u2019s Brand Ambassador and Mentor, <\/strong>says,<\/p>\n<blockquote>\n<p>\u201cI\u2019ve always believed that aging well means living well \u2013 with intention, strength, and joy. Through AgeWell, every Indian above forty can pursue this same journey. What excites me most about this partnership is that we\u2019re not just offering products \u2013 we\u2019re building a movement that blends our rich Ayurvedic heritage with modern science, creating routines that fit real life.<\/p>\n<\/blockquote>\n<p>What truly moved me about AgeWell are the founders. When I met Tanooraa and her son Shahin \u2013 a 20-year-old who saw his mother\u2019s journey into her 40s and decided to build something meaningful for her and millions like her \u2013 I knew this was special. That bond, that understanding between generations, is exactly what India needs.<\/p>\n<p>Wellness has been a consistent factor in my life, and at this stage, I can appeal to people by showing them that the magic of aging lies in staying relevant, vital, and connected. AgeWell represents everything I stand for: discipline without deprivation, tradition meeting innovation, and the belief that our 40s, 50s, 60s and beyond should be celebrated as chapters of strength, not decline. I\u2019m proud to champion confident, connected living for every Indian who refuses to let age define their limits.\u201d<\/p>\n<p><strong>The AgeWell Experience: Care, Connection, Confidence for Every Stage of Aging: <\/strong>AgeWell delivers a comprehensive wellness ecosystem explicitly designed for adults in their 40s and beyond:<\/p>\n<h4><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-61636 aligncenter\" src=\"https:\/\/dailynewsindia.co.in\/wp-content\/uploads\/2025\/11\/PNN-2025-11-27T152219212.jpg\" alt=\"AgeWell\" width=\"1200\" height=\"675\"><\/h4>\n<h4><strong>Routine-Friendly Nutraceuticals and Supplements <\/strong><\/h4>\n<ul>\n<li>AgeWell\u2019s hero product is India\u2019s First Rakthashali rice flakes ready-to-eat breakfast cereal. <strong>AgeWell DAWN <\/strong>is an ancient rice breakfast cereal that is crafted from Rakthashali Red Rice Flakes (Poha) &amp; blended with watermelon seeds, chia, black sesame, dates, figs, raisins, and almonds. It\u2019s 100 % natural, vegan, gluten-free cereal \u2013 no added sugar, no preservatives, no artificial flavours.<\/li>\n<li>Another bestseller is AgeWell\u2019s weight management &amp; slimming capsule, <strong>Harmoni<\/strong>.<\/li>\n<li>AgeWell\u2019s Phase 1 portfolio also includes 25 SKUs that address beauty, vitality, hormonal balance, lifestyle health, and sugar support through <strong>five flagship product<\/strong>s listed below that combine innovative nutraceuticals with Ayurvedic formulations in elegant, routine-friendly formats (sachets, capsules, oils):<\/li>\n<li><strong>Aura<\/strong> (Collagen + Vitamin C sachets in orange flavor) supports skin firmness, elasticity, and hydration for beauty from within.<\/li>\n<li><strong>Tandem<\/strong> is available in dual-action format. It includes Moringa leaf capsules for nutrient absorption and antioxidant repair from the inside and Moringa oil for topical nourishment and anti-inflammatory support from the outside. This combined approach helps tackle dryness, fatigue, and inflammation more effectively than single-form supplements.<\/li>\n<li><strong>Eterna<\/strong> (Astaxanthin Complex with Vitamins E, D, A) provides convenient one-a-day antioxidant protection for skin, eyes, and heart wellness.<\/li>\n<li><strong>Torq<\/strong> blends Mucil, Shilajit, and Ashwagandha as a multi-herb vitality formula that supports energy, strength, and recovery for both men and women, rooted in Ayurvedic tradition with modern formatting.<\/li>\n<li><strong>Sugarcalm<\/strong> combines Gymnema and Karela in bioactive capsules for botanical metabolic support, helping maintain healthy sugar response and energy balance throughout the day with Ayurveda-based, long-term, safe formulations.<\/li>\n<\/ul>\n<p><strong>AgeWell Connect\u2014Where Community Meets Wellness: <\/strong>Beyond products, AgeWell unveils India\u2019s first dual-platform digital ecosystem built exclusively for adults over 40:<\/p>\n<ul>\n<li><strong>AgeWell Connect<\/strong> creates a private, intuitive social space where members access community groups, telehealth consultations, expert sessions, cultural content, and exclusive rewards\u2014all designed with 40+ friendly navigation. The platform integrates IoT device connectivity and emergency SOS features, turning individual wellness journeys into shared, celebrated experiences.<\/li>\n<li><strong>AgeWell Health Tracker<\/strong> complements the social platform with comprehensive health monitoring\u2014tracking heart rate, pulse, oxygen saturation, sleep quality, and activity levels. The app delivers intelligent medication reminders, hydration alerts, one-touch emergency assistance with GPS location sharing and will be linked to UPI payments. Seamlessly integrated with AgeWell Connect for holistic insights, it will soon evolve into a purpose-built wearable with continuous monitoring capabilities.<\/li>\n<\/ul>\n<h4><strong>AgeWell Living Residences\u2014Independence with Dignity<\/strong><\/h4>\n<p>Completing the ecosystem, AgeWell is unveiling <strong>India\u2019s first Longevity Living Residences<\/strong>\u2014future-ready wellness communities that redefine aging as a premium, independent lifestyle. Designed like resort-grade sanctuaries, these spaces blend private luxury living with continuous wellness intelligence, 24\u00d77 discreet clinical access, curated fitness and therapy programs, chef-guided nutrition, art and culture hubs, and vibrant social ecosystems. With smart safety technologies and autonomy at the core, AgeWell Living transforms the second half of life into a phase of exploration, purpose, and elevated everyday living.<\/p>\n<p>The ecosystem extends to print with the launch of <strong>AgeWell Magazine<\/strong>\u2014a monthly publication designed as essential reading for adults over 40. Featuring evidence-based health guidance, expert columns on preventive care, Ayurvedic insights, fitness and nutrition strategies, mental health resources, financial wellness, and profiles of Indians redefining life after 40, the magazine complements AgeWell\u2019s mission to make aging a stage of informed strength.<\/p>\n<p><strong>Launch Plans<\/strong><\/p>\n<ul>\n<li>AgeWell is adopting a disciplined, data-driven launch strategy to build a category-defining presence in India\u2019s underserved 40+ wellness segment. It will debut in a select set of flagship experience studios in <strong>Kochi, Mumbai, Bengaluru, Hyderabad, and the Maldives<\/strong>\u2014markets that consistently rank high in preventive health spend and premium wellness adoption.<\/li>\n<li>AgeWell is prioritising controlled scale with high consumer fidelity. The brand will establish 30 premium partner touchpoints across top-tier pharmacies, wellness chains, and lifestyle retailers, ensuring distribution in environments aligned with its positioning while maintaining operational discipline.<\/li>\n<li>A parallel digital rollout will anchor the brand online through its official platform, leading marketplaces including <strong>Amazon, Flipkart, and Qcom<\/strong>.<\/li>\n<li>By the close of Year One, with collaborative partnerships in place, AgeWell targets a refined omnichannel network of 10\u201312 flagship studios and 100+ high-quality partner locations, laying the foundation for a scalable, premium ecosystem.<\/li>\n<\/ul>\n<h4><strong>Voices Behind The Vision<\/strong><\/h4>\n<p>\u201cAgeWell is about real transformation\u2014giving every user control of their health, community, and future,\u201d said <strong>Mitlaj, Co-founder, AgeWell<\/strong>. \u201cWe\u2019re not just launching a brand, but a confident new era for India\u2019s millions over forty.\u201d<\/p>\n<p><strong>Shahin Farzeen, AgeWell\u2019s Co-founder<\/strong>: \u201cWatching my mother navigate her 40s, I realised our generation talks endlessly about youth and fitness, but we\u2019ve completely ignored the people who raised us. That felt wrong. AgeWell is my commitment\u2014blending technology, community, and science to build something different: a movement where strength, independence, and genuine connection define every experience, and where ageing is finally treated as the advantage it should be.\u201d<\/p>\n<p><strong>Compliance &amp; Safety: <\/strong>AgeWell maintains Sustainability, Environment and Ethical standards<\/p>\n<ul>\n<li>Sustainable sourcing of RM<\/li>\n<li>Recycled packaging for AURA and TANDEM<\/li>\n<li>FSSAI compliance: NI tables &amp; RDA alignment.<\/li>\n<li>AYUSH compliance: Ayurvedic Proprietary Medicine labeling, conservative indications.<\/li>\n<li>Cosmetic compliance: topical moringa oil labeling.<\/li>\n<li>Transparency: allergen declarations, tamper-evident packs, veg\/non-veg symbols.<\/li>\n<\/ul>\n<p>As AgeWell scales, the vision is clear: to create an integrated ecosystem of products, community, and living spaces that spans India and international hubs, ensuring every adult over 40 years old, wherever they are, has access to the tools, connections, support systems, and reliable care.<\/p>\n<p>Turning 40? Welcome to your strongest chapter yet with AgeWell \u2026 Care, Connection, Confidence for Every Stage of Aging! For more information, visit <a href=\"http:\/\/www.agewellglobal.in\/\" target=\"_blank\" rel=\"noopener\">www.agewellglobal.in<\/a><\/p>\n<h4><strong>About AgeWell<\/strong><\/h4>\n<p>AgeWell is India\u2019s first integrated wellness ecosystem for adults in their 40s and beyond, combining premium science-backed products, community connection through AgeWell Connect, and future senior living spaces. Founded by Tanooraa Swetha Menon, Shahin Farzeen, and Mitlaj, and championed by Brand Ambassador Suniel Shetty, AgeWell merges Ayurvedic wisdom with modern science to make aging a stage of strength, balance, and vitality\u2014not decline.<\/p>\n<p><strong>Media Contact:<\/strong><\/p>\n<p>Email: <a href=\"mailto:thomasurachael@gmail.com\">thomasurachael@gmail.com<\/a><\/p>\n<p><em>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>25 expert-led products, members-only community, and next-gen living spaces power the ageless movement. New Delhi [India], November 27: What happens when a serial entrepreneur who\u2019s built brands across four countries teams up with a 64-year-old wellness icon who exemplifies ageless living? You get AgeWell \u2013 India\u2019s first complete wellness ecosystem for everyone over 40. The&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/dailynewsindia.co.in\/index.php\/2025\/11\/27\/serial-entrepreneur-tanooraa-swetha-menon-joins-suniel-shetty-to-introduce-agewell-indias-first-over-40-living-revolution\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Serial Entrepreneur Tanooraa Swetha Menon Joins Suniel Shetty to Introduce AgeWell\u2014India\u2019s First Over 40 Living Revolution&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":43972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-43971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/43971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=43971"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/43971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/43972"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=43971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=43971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=43971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}