{"id":44221,"date":"2025-12-04T16:59:45","date_gmt":"2025-12-04T11:29:45","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/12\/04\/redefining-indulgence-how-pawan-saluja-is-scaling-indulge-creamery-into-indias-next-cafe-destination\/"},"modified":"2025-12-04T16:59:45","modified_gmt":"2025-12-04T11:29:45","slug":"redefining-indulgence-how-pawan-saluja-is-scaling-indulge-creamery-into-indias-next-cafe-destination","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2025\/12\/04\/redefining-indulgence-how-pawan-saluja-is-scaling-indulge-creamery-into-indias-next-cafe-destination\/","title":{"rendered":"Redefining Indulgence: How Pawan Saluja is Scaling Indulge Creamery into India\u2019s Next Caf\u00e9 Destination"},"content":{"rendered":"
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New Delhi [India], December 4:<\/strong> <\/span>Indulge Creamery, one of India\u2019s fastest-growing artisanal ice cream brands, is taking its next big leap with the launch of Indulge Creamery Caf\u00e9 in Bandra West, Mumbai. The caf\u00e9 marks the brand\u2019s transition from a product-led business to an experience-driven destination, where ice cream meets speciality coffee, indulgent sandwiches, shakes and freshly baked desserts under one roof. Known for its globally inspired flavours and premium ingredients, Indulge Creamery is now bringing its philosophy of refined indulgence into a physical space designed for everyday luxury and long conversations.<\/p>\n

At the heart of this evolution is Pawan Saluja, the quietly driven visionary behind the brand, whose relationship with food began long before Indulge Creamery had a name. His journey into the world of flavour was not sparked by a single defining moment, but shaped gently at home, around dining tables where hospitality was not reserved for occasions, but practised daily. He grew up in an environment where meals were built on intention, generosity and an instinctive understanding of comfort and taste. That early influence would go on to form the foundation of his philosophy: food is not just to be consumed; it is to be experienced.<\/p>\n

While his professional education at the Emirates Academy and the International Centre for Culinary Arts (ICCA) in Dubai refined his technical skill, Pawan often reflects that his real training had begun much earlier. His professional journey then took him across continents and cuisines, each destination adding nuance to his creative lens. Italy taught him restraint and simplicity. The Middle East introduced him to structured excellence softened by warmth. Asia revealed balance as both a culinary and emotional principle. Over time, these influences shaped his belief that good food does not shout, it lingers.<\/p>\n

The idea for Indulge Creamery emerged from a simple but powerful gap in the market: most desserts were made to satisfy hunger, not curiosity.\u00a0\u201cIce cream in India was largely about sweetness, speed and scale,\u201d\u00a0says Pawan.\u00a0\u201cI believed there was space for something decadent, richer and more considered, where flavour evolves and every element exists for a reason.\u201d\u00a0For him, indulgence is not excess, but harmony. It is the balance between richness and clarity, between nostalgia and refinement. That belief now anchors everything from ingredient sourcing to flavour development.<\/p>\n

Building an artisanal brand in a country driven by scale came with challenges, particularly in mastering cold-chain logistics, ensuring flavour consistency and maintaining uncompromised quality across regions. Today, Indulge Creamery operates with a production capacity of 10,000 litres per day, with strong infrastructure that allows the brand to scale without dilution.\u00a0\u201cWe chose to build demand before increasing capacity,\u201d\u00a0Pawan explains.\u00a0\u201cExpansion must always follow value. Without that, growth is noise.\u201d<\/p>\n

The brand\u2019s growth has been swift and telling: nearly 40% month-on-month demand and a repeat purchase rate of more than 50%. Indulge Creamery now operates through a strong omni-channel network, serving customers through Zomato, Swiggy, Instamart, Blinkit and Zepto across Mumbai, Pune, Bengaluru, Hyderabad, Chennai, Delhi, Gurgaon and Ahmedabad, along with placement in premium gourmet stores such as Food Square, Bombay Gourmet, Plum and Modern Bazaar. Its growing portfolio includes 450 ml tubs, 100 ml cups and indulgent ice cream bars, making premium ice cream accessible without losing its identity.<\/p>\n

\u201cWhat we\u2019ve learnt,\u201d\u00a0Pawan adds,\u00a0\u201cis that India is value-sensitive, not price-sensitive. When the quality is real, and the experience is honest, people return. They don\u2019t just buy the product; they buy the story.\u201d<\/p>\n

That story now comes alive physically at Indulge Creamery Caf\u00e9 in Bandra, the brand\u2019s first experiential destination. More than an expansion, the caf\u00e9 is a natural extension of Pawan\u2019s creative ethos. Designed as a sanctuary for everyday indulgence, it merges premium ice creams with artisanal coffees, indulgent shakes, boutique desserts, freshly baked cookies and thoughtfully crafted burgers.<\/p>\n

\u201cThe caf\u00e9 was never about adding more,\u201d\u00a0says Pawan.\u00a0\u201cIt was about deepening the experience. I wanted a space where you could walk in for a coffee and stay for a scoop, or arrive for dessert and end up exploring flavours you didn\u2019t plan to.\u201d\u00a0The caf\u00e9 reflects the same restraint he applies to his flavours, elegant, warm and emotionally intuitive.<\/p>\n

As the brand grows, so does Pawan\u2019s ambition. His phase-one expansion includes deeper roots in Mumbai, Bengaluru, Hyderabad and Chennai, followed by further expansion into Delhi, Gurgaon, Pune and Ahmedabad. While the business remains fully bootstrapped, strategic collaborations are on the horizon, and the long-term plan includes scaling Indulge into a 100+ outlet brand across India in the next three to five years, alongside pan-India retail and e-commerce distribution.<\/p>\n

\u201cMy goal is not to build fast,\u201d Pawan emphasises. \u201cIt\u2019s to build right. Indulge must grow with integrity, not urgency.\u201d International markets are also on the radar, with global expansion envisioned within the next few years.<\/p>\n

At its heart, Indulge Creamery remains a reflection of its founder, calm yet ambitious, refined yet welcoming, crafted but never try-hard. Whether through a scoop, a coffee or a quiet seat in Bandra, Pawan Saluja is building a brand that invites India to experience, savour deeply and indulge intentionally.<\/p>\n

Because in his world, indulgence isn\u2019t a guilty pleasure \u2013 it\u2019s a way of living beautifully.<\/p>\n

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], December 4: Indulge Creamery, one of India\u2019s fastest-growing artisanal ice cream brands, is taking its next big leap with the launch of Indulge Creamery Caf\u00e9 in Bandra West, Mumbai. The caf\u00e9 marks the brand\u2019s transition from a product-led business to an experience-driven destination, where ice cream meets speciality coffee, indulgent sandwiches, shakes…<\/p>\n

Read More “Redefining Indulgence: How Pawan Saluja is Scaling Indulge Creamery into India\u2019s Next Caf\u00e9 Destination”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":44222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-44221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/44221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=44221"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/44221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/44222"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=44221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=44221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=44221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}