{"id":47528,"date":"2026-02-26T13:17:22","date_gmt":"2026-02-26T07:47:22","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/02\/26\/krafton-introduces-new-corporate-vision-centered-on-bold-imagination-and-global-franchise-growth\/"},"modified":"2026-02-26T13:17:22","modified_gmt":"2026-02-26T07:47:22","slug":"krafton-introduces-new-corporate-vision-centered-on-bold-imagination-and-global-franchise-growth","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/02\/26\/krafton-introduces-new-corporate-vision-centered-on-bold-imagination-and-global-franchise-growth\/","title":{"rendered":"KRAFTON Introduces New Corporate Vision Centered on \u2018Bold Imagination\u2019 and Global Franchise Growth"},"content":{"rendered":"
\n

Updated vision, core values, and brand identity reinforce focus on game IP expansion and long-term innovation<\/em><\/p>\n

Bengaluru (Karnataka) [India], February 26<\/strong>: KRAFTON, Inc.<\/a>\u00a0today unveiled a new corporate vision and set of core values designed to guide the company\u2019s long-term strategy and global growth. The announcement was made during the company\u2019s town hall event, KRAFTON LIVE TALK (KLT).<\/p>\n

Under the theme \u201cOrganizational Alignment Toward One Direction at a Point of Change,\u201d CEO CH Kim introduced KRAFTON\u2019s new vision:<\/p>\n

\u201cWe pioneer the path to players\u2019 dreams. With bold imagination and breakthrough technology, we create unforgettable worlds for fans across the globe.\u201d<\/p>\n

The new vision reinforces KRAFTON\u2019s commitment to its core gaming business while positioning the company for sustainable growth built on its strengths in game development, publishing, and technology.<\/p>\n

\u2018Pioneer the Undiscovered\u2019 Defines Strategic Direction<\/strong><\/p>\n

KRAFTON introduced a new corporate slogan, \u201cPioneer the Undiscovered,\u201d reflecting its ambition to strengthen major franchise IP while continuing to explore new genres and creative formats.<\/p>\n

As part of its mid-to-long-term strategy, KRAFTON will pursue a \u201cLearn-Fast, Scale-Up\u201d model to\u00a0identify\u00a0and\u00a0validate\u00a0new franchise IP through targeted early releases before expanding successful titles globally.<\/p>\n

The company will continue investing in technology, including AI tools that support development workflows and enhance gameplay experiences, while\u00a0maintaining\u00a0its primary focus on building compelling games for players.<\/p>\n

Five Core Values to Guide Execution<\/strong><\/p>\n

To operationalize its vision, KRAFTON\u00a0established\u00a0five core values that will serve as guiding principles across studios and publishing teams:<\/p>\n