{"id":48113,"date":"2026-03-17T13:19:10","date_gmt":"2026-03-17T07:49:10","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/03\/17\/indian-entertainment-company-avs-secures-exclusive-picasso-licensing-rights-in-the-uae-through-maison-elan\/"},"modified":"2026-03-17T13:19:10","modified_gmt":"2026-03-17T07:49:10","slug":"indian-entertainment-company-avs-secures-exclusive-picasso-licensing-rights-in-the-uae-through-maison-elan","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/03\/17\/indian-entertainment-company-avs-secures-exclusive-picasso-licensing-rights-in-the-uae-through-maison-elan\/","title":{"rendered":"Indian Entertainment Company AVS Secures Exclusive Picasso Licensing Rights in the UAE Through Maison \u00c9lan"},"content":{"rendered":"
\n

The<\/em>\u00a0<\/em>collaboration<\/em>\u00a0<\/em>brings<\/em>\u00a0<\/em>the<\/em>\u00a0<\/em>legacy<\/em>\u00a0<\/em>of<\/em>\u00a0<\/em>Pablo<\/em>\u00a0<\/em>Picasso<\/em>\u00a0<\/em>into<\/em>\u00a0<\/em>the<\/em>\u00a0<\/em>region\u2019s<\/em>\u00a0<\/em>luxury,\u00a0<\/em>lifestyle,<\/em>\u00a0<\/em>and<\/em>\u00a0<\/em>creative<\/em>\u00a0<\/em>industries<\/em>\u00a0<\/em>through<\/em>\u00a0<\/em>a<\/em>\u00a0<\/em>structured<\/em>\u00a0<\/em>art<\/em>\u00a0<\/em>licensing<\/em>\u00a0<\/em>platform.<\/em><\/p>\n

Dubai [UAE], March 17:<\/strong> <\/span>Maison \u00c9lan, a joint venture between AVS and UAE-based entrepreneurs Purva Kumar Pethani and Hem Sevak, has announced an exclusive collaboration with the Picasso Trust, granting Maison \u00c9lan the sole rights within the United Arab Emirates to license selected works of Pablo Picasso.<\/p>\n

The collaboration includes a curated portfolio of over 200 Picasso artworks and authorises Maison \u00c9lan to develop licensing partnerships across carefully defined premium sectors including real estate, banking, fine jewellery, haute horology, automobiles, fashion, hospitality, lifestyle products, experiential spaces, and limited-edition collectibles. All licensed applications will operate under strict curatorial, brand, and legacy frameworks established by the Picasso Trust.<\/p>\n

Maison \u00c9lan has been established as a luxury art and brand licensing platform designed to manage high-value cultural intellectual property while enabling thoughtful collaborations with premium brands and institutions across the UAE.<\/p>\n

The initiative is backed by\u00a0AVS<\/strong>, the Dubai and Mumbai based arts and entertainment company founded by media entrepreneur\u00a0Abishek<\/strong>\u00a0<\/strong>S<\/strong>\u00a0<\/strong>Vyas<\/strong><\/a>, which operates across film production, content driven intellectual property and art licensing.<\/p>\n

With over 16 years of experience across companies including Viacom18, Disney, Eros International, Zee Entertainment and Netflix, Vyas brings a strong understanding of how global creative ecosystems operate across entertainment, culture, and commerce.<\/p>\n

\"Picasso
\nFor AVS, the collaboration represents a natural extension of its larger vision to connect storytelling, cultural assets, and global intellectual property with contemporary audiences.<\/p>\n

Abishek<\/strong>\u00a0<\/strong>S<\/strong>\u00a0<\/strong>Vyas,<\/strong>\u00a0<\/strong>Founder<\/strong>\u00a0<\/strong>and<\/strong>\u00a0<\/strong>CEO,<\/strong>\u00a0<\/strong>AVS,<\/strong>\u00a0<\/strong>said:<\/strong>\u00a0<\/strong>\u201cGreat art has always influenced storytelling, cinema, design, and popular culture. Through Maison \u00c9lan, we are creating a platform where iconic artistic legacies like Picasso can engage with today\u2019s creative and luxury ecosystems in a meaningful way. As AVS continues to build across film, content IP, and cultural collaborations, this partnership reflects our broader vision of bringing together art, entertainment, and global brand storytelling.\u201d<\/p>\n

Koji Nakamura, Owner of the global licensing company representing Picasso rights, said: \u201cThe UAE represents one of the most dynamic luxury and cultural markets globally. We are pleased to collaborate with Maison \u00c9lan as our exclusive licensing partner in the region. Their structured approach, regional understanding, and longterm vision ensure that the Picasso legacy will be represented with integrity and thoughtful stewardship across carefully selected partnerships.\u201d<\/p>\n

Purva Kumar Pethani, Co-ounder of Maison \u00c9lan, added: \u201cThe UAE has emerged as a global centre for art, luxury, and cultural innovation. Maison \u00c9lan has been created to bridge iconic global art legacies with discerning regional partners who value heritage, craftsmanship, and authenticity.\u201d<\/p>\n

Hem Sevak, Co-Founder of Maison \u00c9lan, said: \u201cOur focus is on building meaningful, carefully curated partnerships that honour the artistic legacy while enabling contemporary interpretation across premium sectors.\u201d<\/p>\n

While global art licensing collaborations have taken place in several international markets, this marks the\u00a0first<\/strong>\u00a0<\/strong>time<\/strong>\u00a0<\/strong>a<\/strong>\u00a0<\/strong>structured<\/strong>\u00a0<\/strong>Picasso<\/strong>\u00a0<\/strong>licensing<\/strong>\u00a0<\/strong>mandate<\/strong>\u00a0<\/strong>is<\/strong>\u00a0<\/strong>being<\/strong>\u00a0<\/strong>introduced<\/strong>\u00a0<\/strong>in<\/strong>\u00a0<\/strong>the<\/strong>\u00a0<\/strong>UAE<\/strong>,\u00a0with\u00a0Maison\u00a0\u00c9lan\u00a0serving\u00a0as\u00a0the\u00a0exclusive\u00a0platform\u00a0managing\u00a0these\u00a0partnerships.<\/p>\n

With operations anchored in\u00a0Dubai<\/strong>\u00a0<\/strong>and<\/strong>\u00a0<\/strong>Mumbai<\/strong>, AVS continues to expand its footprint across films, art licensing, and cultural intellectual property, building a platform that sits at the intersection of entertainment,<\/strong>\u00a0<\/strong>art,<\/strong>\u00a0<\/strong>and<\/strong>\u00a0<\/strong>global<\/strong>\u00a0<\/strong>creative<\/strong>\u00a0<\/strong>industries<\/strong>\u00a0<\/strong>across India and the Middle East.<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The\u00a0collaboration\u00a0brings\u00a0the\u00a0legacy\u00a0of\u00a0Pablo\u00a0Picasso\u00a0into\u00a0the\u00a0region\u2019s\u00a0luxury,\u00a0lifestyle,\u00a0and\u00a0creative\u00a0industries\u00a0through\u00a0a\u00a0structured\u00a0art\u00a0licensing\u00a0platform. Dubai [UAE], March 17: Maison \u00c9lan, a joint venture between AVS and UAE-based entrepreneurs Purva Kumar Pethani and Hem Sevak, has announced an exclusive collaboration with the Picasso Trust, granting Maison \u00c9lan the sole rights within the United Arab Emirates to license selected works of Pablo Picasso. The collaboration includes a curated portfolio of…<\/p>\n

Read More “Indian Entertainment Company AVS Secures Exclusive Picasso Licensing Rights in the UAE Through Maison \u00c9lan”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":48114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[633],"class_list":["post-48113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/48113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=48113"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/48113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/48114"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=48113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=48113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=48113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}