{"id":48487,"date":"2026-03-30T18:30:16","date_gmt":"2026-03-30T13:00:16","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/03\/30\/ptal-appoints-chef-natasha-gandhi-as-chief-culinary-partner-marking-a-new-era-of-culinary-innovation-and-heritage\/"},"modified":"2026-03-30T18:30:16","modified_gmt":"2026-03-30T13:00:16","slug":"ptal-appoints-chef-natasha-gandhi-as-chief-culinary-partner-marking-a-new-era-of-culinary-innovation-and-heritage","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/03\/30\/ptal-appoints-chef-natasha-gandhi-as-chief-culinary-partner-marking-a-new-era-of-culinary-innovation-and-heritage\/","title":{"rendered":"P\u2022TAL Appoints Chef Natasha Gandhi as Chief Culinary Partner, Marking a New Era of Culinary Innovation and Heritage"},"content":{"rendered":"
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New Delhi [India], March 30: <\/strong>In a move that feels like a natural next chapter instead of a mere announcement, P\u2022TAL, India\u2019s leading heritage cookware brand, proudly welcomes Chef Natasha Gandhi as its Chief Culinary Partner (CCP). This partnership moves beyond a conventional collaboration; it marks the evolution of a relationship that originated in Chef Natasha Gandhi\u2019s kitchen.<\/p>\n

Long before titles and strategic conversations, Chef Natasha Gandhi discovered P\u2022TAL like any other \u2013 in search of cookware that could deliver authenticity \u2013 visually, technically, and emotionally. She ordered a P\u2022TAL lagaan out of sheer curiosity, and what followed was not a campaign, but consistency. The lagaan stayed. Then came more pieces. And soon, P\u2022TAL became part of her everyday cooking rhythm.<\/p>\n

In a widely shared video, viewers spotted the now-iconic handi that fans fondly began calling the \u201cNatasha wali handi.\u201d What started as a personal favourite, almost a lucky charm, quietly became a symbol of shared recognition and trust between a chef and a brand.\u00a0<\/p>\n

Behind the scenes, the relationship grew deeper. Chef Natasha was not only cooking in P\u2022TAL utensils, but also shaping them. From heat retention and distribution to handle comfort and balance, she shared practical feedback drawn from real kitchen experience. Those conversations led to refinements, tweaks, and sharper thinking around how heritage cookware could better serve modern homes.<\/p>\n

Today, that organic association becomes official. As Chief Culinary Partner, Chef Natasha Gandhi steps into P\u2022TAL not as an external collaborator, but as a core part of the brand\u2019s culinary leadership. She will work closely with the team across product development and R&D, including testing prototypes, challenging assumptions, refining design details, and ensuring that every new piece carries both authenticity and performance. Her role will also shape how P\u2022TAL tells its story, grounding campaigns in real cooking, real kitchens, and real experience.<\/p>\n

Speaking on the association, Chef Natasha Gandhi said:<\/strong> \u201cI\u2019ve been cooking with P\u2022TAL in my kitchen for a long time now \u2013 not for a campaign, but because I genuinely believe in what they stand for. So stepping in as Chief Culinary Partner is very exciting. However, this title comes with responsibility. This isn\u2019t a one-photo-and-done role. It\u2019s about actively shaping what we create together \u2013 reviving traditions, innovating new products, and ensuring that the stories we tell through our food and our vessels are authentic and meaningful and add value. With P\u2022TAL, I\u2019m excited to build experiences that go beyond digital, more interactive offline moments, thoughtful launches, immersive culinary pieces and products that truly belong in Indian kitchens. P\u2022TAL has always been part of my journey, and now we\u2019re taking that forward in a much bigger, more intentional way. And honestly, I can\u2019t wait for what\u2019s coming next.\u201d<\/em><\/p>\n

Aditya Agrawal, Co-Founder of P\u2022TAL,<\/strong> <\/em>added:<\/p>\n

\u201cThe most valuable partnerships are the ones that grow naturally. Natasha\u2019s connection with our cookware was rooted in real use, and from there came conversation, insight, and collaboration. This role recognises that organic journey.\u201d<\/em><\/p>\n

In an industry often defined by short-term associations, this move reflects a more enduring commitment. Chef Natasha is not simply collaborating with P\u2022TAL; she is becoming an integral part of the brand\u2019s identity and long-term vision. Together, they are shaping cookware that remains rooted in tradition while being refined through contemporary culinary expertise \u2013 ensuring that heritage is not merely preserved, but thoughtfully reinterpreted for the modern kitchen.<\/p>\n

About P\u2022TAL<\/strong><\/p>\n

P\u2022TAL (Punjabi Thathera Art Legacy) is a heritage-led cookware brand bringing centuries-old metalcraft into contemporary homes across India and globally. Rooted in the UNESCO-listed Thathera tradition of brass, copper, and kansa, P\u2022TAL reimagines heirloom metals as design-forward, non-toxic cookware for modern living. Each piece blends craft, wellness, and everyday functionality guided by Ayurveda. Co-founded by Aditya Agrawal, P\u2022TAL works with a growing community of over 120 Thatheras to revive a 500-year-old craft while making it relevant, purposeful, and accessible for today\u2019s kitchens.<\/p>\n

Digital Footprints:<\/strong><\/p>\n

Website<\/a> | Instagram<\/a> |Linkedin<\/a> | Youtube<\/a><\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], March 30: In a move that feels like a natural next chapter instead of a mere announcement, P\u2022TAL, India\u2019s leading heritage cookware brand, proudly welcomes Chef Natasha Gandhi as its Chief Culinary Partner (CCP). This partnership moves beyond a conventional collaboration; it marks the evolution of a relationship that originated in Chef…<\/p>\n

Read More “P\u2022TAL Appoints Chef Natasha Gandhi as Chief Culinary Partner, Marking a New Era of Culinary Innovation and Heritage”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":48488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-48487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/48487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=48487"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/48487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/48488"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=48487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=48487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=48487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}