{"id":50587,"date":"2026-05-26T17:12:36","date_gmt":"2026-05-26T11:42:36","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/05\/26\/ecampus-edu-reports-regional-trends-among-online-learners-in-india-notes-rise-in-second-degrees-and-roi-focus\/"},"modified":"2026-05-26T17:12:36","modified_gmt":"2026-05-26T11:42:36","slug":"ecampus-edu-reports-regional-trends-among-online-learners-in-india-notes-rise-in-second-degrees-and-roi-focus","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/05\/26\/ecampus-edu-reports-regional-trends-among-online-learners-in-india-notes-rise-in-second-degrees-and-roi-focus\/","title":{"rendered":"eCampus Edu reports regional trends among online learners in India; notes rise in second degrees and ROI focus"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\"><strong>New Delhi [India], May 26: <\/strong> As online education sheds its stopgap image and becomes a career-driven choice, eCampus Edu has released fresh insights drawn from thousands of student interactions across India and the Middle East.<\/p>\n<p class=\"wp-block-paragraph\">The platform\u2019s latest data points to three clear shifts: a sharp rise in working professionals enrolling for second degrees, a growing preference for programmes with measurable return on investment (ROI) over brand names alone, and accelerating demand for international online degrees.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Regional trends among Indian learners<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">According to eCampus Edu, student preferences vary distinctly by region and professional context. Learners in different parts of India show different priorities \u2013 from strong demand for MBA programs and government-recognized degrees in some areas, to higher willingness to invest in tech-focused courses such as Data Science and Information Technology in others.<\/p>\n<p class=\"wp-block-paragraph\">Meanwhile, Indian professionals based in the Middle East focus primarily on career upgrades and flexible learning formats that fit around demanding work schedules.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Top three most in-demand courses<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Across all regions, the platform identified three clear leaders in student interest:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Online MBA<\/strong>\u2013 especially specialisations in Marketing, Human Resources, and Data Analytics<\/li>\n<li><strong>Doctorate of Business Administration (DBA)<\/strong>for working professionals<\/li>\n<li><strong>Certificate <\/strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>programs\u00a0<\/strong>in<\/span> Generative AI, Machine Learning, and HR Analytics<\/li>\n<\/ol>\n<h3 class=\"wp-block-heading\"><strong>Three surprising trends of the past year<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">eCampus Edu noted three significant developments over the last 12 months:<\/p>\n<ul class=\"wp-block-list\">\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">A<strong>\u00a0notable surge\u00a0<\/strong>in<\/span> working professionals pursuing a second degree<\/li>\n<li>Rising demand for <strong>international online programmes<\/strong> from universities outside India<\/li>\n<li>A clear shift where students now prioritize\u00a0placement records and ROI\u00a0over brand recognition alone<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>Who is the online learner today?<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The average age of a student seeking an online degree ranges from <strong>22 to 38 years<\/strong>. The majority are:<\/p>\n<ul class=\"wp-block-list\">\n<li>Working professionals<\/li>\n<li>Career switchers<\/li>\n<li>Diploma holders upgrading their qualifications<\/li>\n<li>Indian employees based overseas<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>Understanding the \u201850% average hike\u2019 claim<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">eCampus Edu\u2019s statement of a\u00a050% average salary hike\u00a0post-program is based on internal student feedback and salary progression data from partner universities. The company clarifies that the asterisk accompanying this figure <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">means<em>\u00a0results<\/em><\/span><em> vary by experience, industry, and role<\/em>. The figure typically applies to students who complete the programme and actively switch roles or receive a promotion.<\/p>\n<h3 class=\"wp-block-heading\"><strong>What partner universities value most<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">According to eCampus Edu, its university partners value three things from the platform:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>High-quality, pre-qualified <\/strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>leads\u00a0<\/strong>that<\/span> reduce wasted outreach<\/li>\n<li><strong>Better student-programme fit<\/strong>, leading to lower dropout rates<\/li>\n<li><strong>Stronger conversion <\/strong><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>rates\u00a0<\/strong>achieved<\/span> through a combination of counselling and AI matching<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">The company currently partners with multiple UGC-approved Indian universities and select international institutions, with growing interest from globally recognised universities including US and European B\u2011schools.<\/p>\n<h3 class=\"wp-block-heading\"><strong>How AI and performance marketing work together<\/strong><\/h3>\n<p class=\"wp-block-paragraph\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">eCampus Edu uses a blend of<strong>\u00a0AI and performance marketing\u00a0<\/strong>to help universities reach the right students.<\/span> The AI filters and segments students based on eligibility, interests, budget and career goals, ensuring universities receive pre-qualified leads rather than generic inquiries. Targeted campaigns across platforms like Meta and Google then reach the intended audience. Advisors nurture these leads, improving conversion rates and ensuring a strong match between students and programmes.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Advisor backgrounds<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The platform\u2019s advisors include experienced education counsellors and industry experts with backgrounds in higher education admissions, career counselling, EdTech growth, and marketing.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Vision for the next 2\u20133 years<\/strong><\/h3>\n<p class=\"wp-block-paragraph\"><em>\u201cOur vision is to become a leading AI-powered ecosystem \u2013 from course discovery to career advancement,\u201d <\/em>a company representative said.<\/p>\n<p>\u00a0<em>\u201cWe aim to help working professionals in India and the Middle East make smarter decisions through personalised recommendations, career insights, and expert guidance. By strengthening partnerships with universities and expanding our reach, we plan to build a complete ecosystem that makes quality online education more accessible, efficient, and outcome-driven.\u201d<\/em><\/p>\n<h3 class=\"wp-block-heading\"><strong>Online education in India: the big picture<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">According to eCampus Edu, online education in India is rapidly becoming mainstream and career-focused. The company points to stronger employer acceptance, increased demand from working professionals for flexible, skill-based learning, and visible improvements by universities in programme quality and student support.<\/p>\n<p class=\"wp-block-paragraph\"><em>\u201cIn the coming years, AI personalisation, outcome-based learning, and global access will enable learners to upskill continuously and stay competitive in a fast-changing job market,\u201d<\/em>the representative added.<\/p>\n<p class=\"wp-block-paragraph\"><strong>For more info visit:<\/strong><a href=\"https:\/\/ecampusapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> https:\/\/ecampusapp.com<\/a><\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<p class=\"wp-block-paragraph\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], May 26: As online education sheds its stopgap image and becomes a career-driven choice, eCampus Edu has released fresh insights drawn from thousands of student interactions across India and the Middle East. The platform\u2019s latest data points to three clear shifts: a sharp rise in working professionals enrolling for second degrees, a&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/dailynewsindia.co.in\/index.php\/2026\/05\/26\/ecampus-edu-reports-regional-trends-among-online-learners-in-india-notes-rise-in-second-degrees-and-roi-focus\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;eCampus Edu reports regional trends among online learners in India; notes rise in second degrees and ROI focus&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":50588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[84],"class_list":["post-50587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-education"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/50587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=50587"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/50587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/50588"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=50587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=50587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=50587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}