{"id":51789,"date":"2026-06-25T15:50:33","date_gmt":"2026-06-25T10:20:33","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/06\/25\/closeup-love-tunes-recognised-by-asia-book-of-records-and-india-book-of-records\/"},"modified":"2026-06-25T15:50:33","modified_gmt":"2026-06-25T10:20:33","slug":"closeup-love-tunes-recognised-by-asia-book-of-records-and-india-book-of-records","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/06\/25\/closeup-love-tunes-recognised-by-asia-book-of-records-and-india-book-of-records\/","title":{"rendered":"Closeup Love Tunes recognised by Asia Book of Records and India Book of Records"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\"><strong>Mumbai (Maharashtra) [India], June 24:<\/strong> Hindustan Unilever Limited\u2019s (HUL) oral care brand Closeup has secured a place in both the Asia Book of Records and the India Book of Records for \u201cMaximum Videos Generated Using Artificial Intelligence\u201d. With Closeup Love Tunes, the brand has created the largest collection of AI-generated personalised love-song videos ever produced, marking a first-of-its-kind achievement.<\/p>\n<p class=\"wp-block-paragraph\">\u2022 More than 1 million page views<br \/>\u2022 85,000 personalised AI videos generated and delivered<br \/>\u2022 439 million+ views on influencer-led content &amp; brand assets featuring Carry Minati<\/p>\n<p class=\"wp-block-paragraph\">The recognition comes from two independent, credible record-keeping institutions. The Asia Book of Records is registered under the Ministry of Corporate Affairs, Government of India. It adjudicates and certifies record-breaking feats across the Asian continent through a rigorous, multi-phase verification protocol \u2014 from evidence forensics to review by an independent adjudication board. The India Book of Records is a recognised national record-keeping body that has served as a trusted custodian of India\u2019s most extraordinary achievements for nearly two decades. Both organisations verify achievements independently against defined evidence and criteria, making this dual recognition a credible and hard-won validation of the campaign\u2019s unprecedented scale.<\/p>\n<p class=\"wp-block-paragraph\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DVQ-RvSgQj5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DVQ-RvSgQj5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DVQ-RvSgQj5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by HiVoco Studios (@hivoco.studios)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p class=\"wp-block-paragraph\">Launched during Valentine\u2019s season 2026, Closeup Love Tunes invited young people across India to create a one-of-a-kind declaration of love using the power of generative AI. Users simply uploaded a selfie, picked a vibe \u2014 Romantic, Rock, or Rap \u2014 and within minutes received a cinematic, lip-synced music video of themselves performing their own personalised rendition of the beloved Closeup jingle, Paas Aao Na, delivered straight to WhatsApp. The response was extraordinary: the campaign microsite recorded more than one million page views, with approximately 85,000 entries received and personalised AI-generated music videos delivered to users. Influencer-led content and brand assets featuring India\u2019s biggest YouTuber, CarryMinati amassed over 439 million views, amplifying the campaign\u2019s reach to become one of the most talked-about Valentine\u2019s Day activation in the country.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/dailynewsindia.co.in\/wp-content\/uploads\/2026\/06\/add72e12-9891-4deb-84d0-51305c916887.png\" alt=\"\" class=\"wp-image-79592\"><\/figure>\n<p class=\"wp-block-paragraph\">Behind the simple, user-friendly experience was an enormous engineering effort. Closeup Love Tunes was powered by a sophisticated 19-step AI orchestration engine \u2014 blending face animation, AI-composed music, lyric generation, and cinematic video rendering \u2014 all operating at scale and delivered instantly via WhatsApp. The campaign was built end-to-end by HiVoco Studios in partnership with HUL and WPP Mindshare India. A record for sheer volume is, at its heart, proof that the entire technology stack \u2014 and the collaboration behind it \u2014 held together flawlessly when it mattered most.<\/p>\n<p class=\"wp-block-paragraph\">\u201cCloseup has always stood for enabling closeness and confidence among young India. With Closeup Love Tunes, we set out to help young people express love in a way that felt personal, effortless and unforgettable \u2014 and this recognition from the Asia Book of Records and the India Book of Records validates that ambition at scale,\u201d said Vipul Mathur, Executive Director, Personal Care, Hindustan Unilever Limited. \u201cGenerating approximately 85,000 personalised AI music videos and reaching over 439 million views through influencer-led content is not just a campaign metric \u2014 it is proof that when technology is used to serve a genuine human emotion, it resonates. This was made possible by an exceptional collaboration across our teams at HUL, WPP Mindshare and Hivoco Studios, and it\u2019s truly a testament to the power of this collaboration.\u201d<\/p>\n<p class=\"wp-block-paragraph\">\u201cCloseup Love Tunes 2.0 represents a creative breakthrough, showcasing how generative AI can be deployed at scale to create hyper-personalized user experiences. This campaign brings together a full orchestration stack, from AI-assisted song creation to selfie-to-style visual generation and audio-driven lip-sync video rendering. It\u2019s about turning a user\u2019s selfie into a production-ready music video delivered in minutes, making technology a powerful enabler of emotion. This recognition from the Asia Book of Records and the India Book of Records validates that culture and technology can come together in meaningful ways to create a scalable and impactful campaign\u201d said Vinish Mathews, Head \u2013 Team Fulcrum, South Asia, WPP Media.<\/p>\n<p class=\"wp-block-paragraph\">Pritesh Chothani, Founder &amp; CEO, HiVoco Studios, said, \u201cCloseup Love Tunes Season 2 demonstrated what becomes possible when visionary brand thinking, strategic creativity and advanced AI orchestration come together. Working alongside Closeup and WPP Media, HiVoco Studios built and operated the campaign\u2019s multi-stage AI orchestration framework that transformed consumer selfies into fully personalised music videos at scale. Delivering approximately 85,000 unique videos within a short campaign window required sophisticated automation, multimodal AI workflows and seamless delivery infrastructure. The recognitions from both the India Book of Records and Asia Book of Records are a testament to what can be achieved when technology is deployed in service of genuine human expression.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Closeup Love Tunes builds on the brand\u2019s long-standing positioning around enabling closeness and is rooted in the insight that many young people find it difficult to articulate romantic feelings. Music, being a universal language of emotion, served as the perfect medium. The campaign engaged youth across most-frequented platforms like Instagram, YouTube and Whatsapp through influencer content, podcasts and relatable memes.<\/p>\n<p class=\"wp-block-paragraph\"><strong>About Closeup<\/strong><br \/><strong><br \/><\/strong>Closeup is Hindustan Unilever Limited\u2019s oral care brand synonymous with confidence, freshness and closeness. With a legacy of championing bold self-expression among young India, Closeup continues to push the boundaries of how brands connect with Gen Z audiences.<\/p>\n<p class=\"wp-block-paragraph\"><strong>About Hindustan Unilever Limited<\/strong><\/p>\n<p>Hindustan Unilever Limited (HUL) is India\u2019s largest fast-moving consumer goods company with a heritage of over 90 years in India. With over 50 brands spanning 15+ categories, HUL reaches 9 out of 10 Indian households. The Company had a turnover of \u20b963,763 crore in FY 2025-26. HUL is a subsidiary of Unilever, one of the world\u2019s leading suppliers of Beauty &amp; Wellbeing, Personal Care and Home Care products.<\/p>\n<p class=\"wp-block-paragraph\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai (Maharashtra) [India], June 24: Hindustan Unilever Limited\u2019s (HUL) oral care brand Closeup has secured a place in both the Asia Book of Records and the India Book of Records for \u201cMaximum Videos Generated Using Artificial Intelligence\u201d. With Closeup Love Tunes, the brand has created the largest collection of AI-generated personalised love-song videos ever produced,&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/dailynewsindia.co.in\/index.php\/2026\/06\/25\/closeup-love-tunes-recognised-by-asia-book-of-records-and-india-book-of-records\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Closeup Love Tunes recognised by Asia Book of Records and India Book of Records&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":51790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[634],"class_list":["post-51789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-lifestyle"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/51789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=51789"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/51789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/51790"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=51789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=51789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=51789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}