{"id":53716,"date":"2026-08-07T17:38:58","date_gmt":"2026-08-07T12:08:58","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/08\/07\/awsum-launches-its-frozen-dessert-range-on-quick-commerce-bringing-bakery-grade-cheesecakes-and-a-molten-core-lava-cake-to-india-in-minutes\/"},"modified":"2026-08-07T17:38:58","modified_gmt":"2026-08-07T12:08:58","slug":"awsum-launches-its-frozen-dessert-range-on-quick-commerce-bringing-bakery-grade-cheesecakes-and-a-molten-core-lava-cake-to-india-in-minutes","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/08\/07\/awsum-launches-its-frozen-dessert-range-on-quick-commerce-bringing-bakery-grade-cheesecakes-and-a-molten-core-lava-cake-to-india-in-minutes\/","title":{"rendered":"Awsum Launches Its Frozen Dessert Range on Quick Commerce, Bringing Bakery-Grade Cheesecakes and a Molten-Core Lava Cake to India in Minutes"},"content":{"rendered":"
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Awsum\u2019s cheesecake range\u2014New York Style, Blueberry, Coffee & Zesty Lemon. Creamy indulgence, without the compromise. #ItsAwsumToBeCheesy<\/strong><\/em><\/p>\n

New Delhi [India], August 7:<\/strong> Awsum today announced the launch of its frozen dessert range, beginning with a line of cheesecakes and a lava cake with a molten core, delivered fresh to consumers\u2019 doorsteps in minutes.<\/p>\n

The launch addresses a conspicuous gap in the Indian market. For most consumers, a proper cheesecake has barely existed as a ready option at all. It has meant a trip to a caf\u00e9 or a premium patisserie, and it has been almost entirely absent from the retail freezer. Even lava cakes, more familiar to Indian palates, have long come in only a handful of options. Awsum is bringing both home, on demand, as the opening drop of a broader frozen line-up rolling out through the year.<\/p>\n

\u201cFor a country that loves dessert, a good cheesecake has been surprisingly hard to get hold of,\u201d<\/em> said Pranav Sharma, Founder and CEO of Awsum. <\/strong>\u201cWe\u2019ve always believed indulgence shouldn\u2019t come with compromises. The challenge wasn\u2019t simply creating\u00a0a great cheesecake. It was making one that could live in your freezer, arrive in minutes, and taste as if it came from a premium bakery. That\u2019s what this launch represents, and it\u2019s the foundation for everything we\u2019ll build in frozen desserts going forward.\u201d<\/em><\/p>\n

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\"Awsum\"<\/figure>\n<\/div>\n

Awsum\u2019s frozen cheesecake range launches in four flavours, each dense and built to hold its shape from freezer to plate. New York Style is the classic, the one Indian travellers increasingly return home craving, made straight with no added flavourings and no substitutions. Zesty Lemon finishes bright and sharp with citrus. Coffee folds espresso through the cream. And Blueberry runs a fruit-and-cream swirl across the top. Each thaws to exactly the state its maker intended rather than softening on the journey.<\/p>\n

The lava cake is built for the moment the spoon goes in. Warmed for a minute, it breaks open to a molten core that flows, a caf\u00e9 dessert re-engineered to be summoned at home whenever the craving lands. The range launches led by Choco Lava, its centre running deep with chocolate, with further molten-core flavours set to follow.<\/p>\n

The approach marks a departure from how premium dessert has traditionally scaled in India, through capital-intensive caf\u00e9 and retail expansion. Awsum carries no such overhead: its storefront is the freezer aisle of neighbourhood delivery hubs, its distribution is the quick commerce network already serving millions of Indian households daily, and its shelf is the one already inside the customer\u2019s home.<\/p>\n

Awsum\u2019s frozen cheesecakes and lava cake are available now on leading quick commerce platforms including Blinkit and Swiggy Instamart, with prices starting at \u20b9299 (MRP). Additional flavours and ranges will roll out on quick commerce over the coming months.<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Awsum\u2019s cheesecake range\u2014New York Style, Blueberry, Coffee & Zesty Lemon. Creamy indulgence, without the compromise. #ItsAwsumToBeCheesy New Delhi [India], August 7: Awsum today announced the launch of its frozen dessert range, beginning with a line of cheesecakes and a lava cake with a molten core, delivered fresh to consumers\u2019 doorsteps in minutes. The launch addresses…<\/p>\n

Read More “Awsum Launches Its Frozen Dessert Range on Quick Commerce, Bringing Bakery-Grade Cheesecakes and a Molten-Core Lava Cake to India in Minutes”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":53717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-53716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/53716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=53716"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/53716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/53717"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=53716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=53716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=53716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}