{"id":54104,"date":"2026-08-14T19:01:43","date_gmt":"2026-08-14T13:31:43","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/08\/14\/roongta-cinemas-celebrates-independence-day-with-befikri-ki-azaadi-launches-senior-care-experience-for-safer-inclusive-cinema\/"},"modified":"2026-08-14T19:01:43","modified_gmt":"2026-08-14T13:31:43","slug":"roongta-cinemas-celebrates-independence-day-with-befikri-ki-azaadi-launches-senior-care-experience-for-safer-inclusive-cinema","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/08\/14\/roongta-cinemas-celebrates-independence-day-with-befikri-ki-azaadi-launches-senior-care-experience-for-safer-inclusive-cinema\/","title":{"rendered":"Roongta Cinemas Celebrates Independence Day With \u2018Befikri Ki Azaadi\u2019, Launches Senior Care Experience for Safer &amp; Inclusive Cinema"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\"><em><strong>Roongta Senior Care Experience aims to make cinema more comfortable, caring and accessible for senior citizens<\/strong><\/em><\/p>\n<p class=\"wp-block-paragraph\"><strong>Surat (Gujarat) [India], August 14: <\/strong>This Independence Day, Roongta Cinemas celebrates a different kind of freedom\u2014the freedom to step out, enjoy life, and experience the magic of cinema with confidence, comfort, and dignity.<\/p>\n<p class=\"wp-block-paragraph\">Under the spirit of\u00a0<strong>\u201cBefikri Ki Azaadi\u201d<\/strong>, Roongta Cinemas proudly announces the launch of the\u00a0<strong>\u201cRoongta Senior Care Experience\u201d<\/strong>, a thoughtfully designed initiative created to make movie-going\u00a0<strong>safer, warmer, more comfortable, and more inclusive for senior citizens<\/strong>.<\/p>\n<h3 class=\"wp-block-heading\"><strong>A Cinema Experience Designed with Care<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The\u00a0<strong>Roongta Senior Care Experience<\/strong>\u00a0introduces a comprehensive range of services and infrastructure enhancements designed around the needs of senior guests, including:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Dedicated Senior Assistance Desk<\/strong>\u00a0for priority support, guidance, and emergency coordination<\/li>\n<li><strong>\u201cSenior Care Buddy\u201d Escort Service<\/strong>\u00a0to assist senior guests from entry to exit<\/li>\n<li><strong>Priority Entry &amp; Early Access<\/strong>\u00a0to help guests avoid crowds and unnecessary waiting<\/li>\n<li><strong>Reserved Easy-Access Seating Zones<\/strong>\u00a0with minimal stairs and convenient viewing positions<\/li>\n<li><strong>Enhanced Lighting Support<\/strong>\u00a0to enable safer navigation inside auditoriums and common areas<\/li>\n<li><strong>Wheelchair &amp; Walking Assistance<\/strong>\u00a0through trained staff support<\/li>\n<li><strong>Senior-Friendly Food &amp; Beverage Options<\/strong>, including spill-safe packaging and lighter serving options<\/li>\n<li><strong>Massage Chair Facility at Select Locations<\/strong>, offering senior guests a relaxing moment before or after the movie while reinforcing a sense of care, comfort, value, and belonging<\/li>\n<li><strong>Improved Washroom Accessibility<\/strong>, supported by safety features and clear signage<\/li>\n<li><strong>Simple Booking Support<\/strong>\u00a0through phone, WhatsApp, and assisted booking counters<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/dailynewsindia.co.in\/wp-content\/uploads\/2026\/08\/PNN-2026-08-14T162443039.jpg\" alt=\"Roongta Cinemas\" class=\"wp-image-84006\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><strong>Extending Care Beyond Convenience<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Roongta Cinemas recognises that for many senior citizens, stepping out for a movie is not simply about watching a film\u2014it is about maintaining independence, staying socially connected, spending quality time with family, and continuing to enjoy everyday experiences without unnecessary worry.<\/p>\n<p class=\"wp-block-paragraph\">Keeping this emotional dimension at the heart of the initiative, Roongta Cinemas will also provide:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Family Reassurance Support<\/strong>, including optional updates for family members where appropriate<\/li>\n<li><strong>Special Assistance for Solo Senior Visitors<\/strong>, enabling them to enjoy a safe and independent outing<\/li>\n<li><strong>Post-Show Exit Assistance<\/strong>\u00a0to help seniors avoid rush and ensure a smooth departure<\/li>\n<li><strong>Arrival &amp; Drop-Off Support<\/strong>, with easier access to cinema entry points<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><strong>\u201cBefikri Ki Azaadi\u201d \u2013 Freedom to Enjoy Without Worry<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The launch of the Roongta Senior Care Experience on Independence Day is a reflection of Roongta Cinemas\u2019 belief that\u00a0<strong>true freedom includes the freedom to participate, explore, socialise, and enjoy life without unnecessary barriers<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">With\u00a0<strong>\u201cBefikri Ki Azaadi\u201d<\/strong>, Roongta Cinemas seeks to give senior citizens and their families greater confidence to make cinema outings a regular part of their lives\u2014whether it is a family movie, an outing with friends, or simply a solo visit to enjoy a favourite film.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Building a Community, Not Just an Audience<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The initiative is not only about physical infrastructure; it is about creating a culture of\u00a0<strong>care, respect, and belonging<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\"><em>\u201cWe are not just making cinema accessible; we are making it more human. Every generation deserves to enjoy the magic of the big screen with comfort, confidence, and care. Through \u2018Befikri Ki Azaadi\u2019, we want senior citizens to feel that they can step out, enjoy themselves and experience cinema without worry. The Roongta Senior Care Experience is our small but meaningful step towards creating a warmer and more inclusive cinema culture.\u201d<\/em><br \/>\u00a0\u2014\u00a0<strong>Mr. Sanjay Barjatya, CEO, Roongta Cinemas<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><strong>About Roongta Cinemas<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Roongta Cinemas is committed to enhancing the entertainment experience through innovation, customer-centric initiatives, and community-focused engagement. With the launch of the\u00a0<strong>Roongta Senior Care Experience<\/strong>, the brand takes a significant step towards making cinema more inclusive and ensuring that senior citizens feel welcomed, respected, and cared for at every stage of their cinema journey.<\/p>\n<p class=\"wp-block-paragraph\">Through\u00a0<strong>\u201cBefikri Ki Azaadi\u201d<\/strong>, Roongta Cinemas invites senior citizens and their families to rediscover the joy of going to the movies\u2014<strong>with less worry, more confidence, and the warmth of knowing that they are cared for.<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong><em>Befikri Ki Azaadi \u2013 Because Every Generation Deserves the Magic of Cinema.<\/em><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Media Contact:<br \/><\/strong>Ishita Bhatnagar Shetty<br \/>VP Sales &amp; Marketing<br \/>Roongta Cinemas<br \/>9930185322<br \/>Ishita.bhatnagar@rcinemas.in<\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<br \/><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Roongta Senior Care Experience aims to make cinema more comfortable, caring and accessible for senior citizens Surat (Gujarat) [India], August 14: This Independence Day, Roongta Cinemas celebrates a different kind of freedom\u2014the freedom to step out, enjoy life, and experience the magic of cinema with confidence, comfort, and dignity. Under the spirit of\u00a0\u201cBefikri Ki Azaadi\u201d,&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/dailynewsindia.co.in\/index.php\/2026\/08\/14\/roongta-cinemas-celebrates-independence-day-with-befikri-ki-azaadi-launches-senior-care-experience-for-safer-inclusive-cinema\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;Roongta Cinemas Celebrates Independence Day With \u2018Befikri Ki Azaadi\u2019, Launches Senior Care Experience for Safer &amp; Inclusive Cinema&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":54105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-54104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/54104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=54104"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/54104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/54105"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=54104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=54104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=54104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}