{"id":54658,"date":"2026-08-25T17:29:22","date_gmt":"2026-08-25T11:59:22","guid":{"rendered":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/08\/25\/cromas-new-campaign-ghar-banta-hai-croma-se-celebrates-the-beautiful-moments-that-turn-houses-into-homes\/"},"modified":"2026-08-25T17:29:22","modified_gmt":"2026-08-25T11:59:22","slug":"cromas-new-campaign-ghar-banta-hai-croma-se-celebrates-the-beautiful-moments-that-turn-houses-into-homes","status":"publish","type":"post","link":"https:\/\/dailynewsindia.co.in\/index.php\/2026\/08\/25\/cromas-new-campaign-ghar-banta-hai-croma-se-celebrates-the-beautiful-moments-that-turn-houses-into-homes\/","title":{"rendered":"Croma\u2019s New Campaign \u2018Ghar Banta Hai Croma Se\u2019 Celebrates the Beautiful Moments That Turn Houses into Homes"},"content":{"rendered":"
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New Delhi [India], August 25:<\/strong> Croma, India\u2019s trusted omni-channel electronics retailer from the Tata Group, today launched \u2018Ghar Banta Hai Croma Se\u2019<\/strong><\/em> celebrating its deep connection with Indian households, and the relationships, conversations, and memories that turn a house into a home.<\/p>\n

The modern Indian home has been rapidly evolving with appliances and electronics no longer being aspirational luxuries; they are essential lifelines that shape lifestyle, comfort, and convenience. Rooted in this transition, the campaign highlights Croma\u2019s role not just as a transactional retailer, but as a trusted advisor guiding families through life\u2019s key moments.<\/p>\n

\u201cOver our 20-year journey, Croma has been privileged to enter millions of Indian homes, witnessing firsthand how technology weaves into the fabric of daily family life,\u201d<\/em> said Amit Agarwal, Chief Marketing Officer, Croma.<\/strong> \u201cEvery first home, every celebration, and every family meal tells a story. At Croma, our purpose to simplify electronics ownership for our customers is at the heart of everything we do.<\/em><\/p>\n

Our mission is to bring joy and smiles to our customers\u2019 faces by helping them bring the latest, life-enhancing technology which is best suited to their needs. \u2018Ghar Banta Hai Croma Se\u2019 is our tribute to these stories and the special role we are privileged to play in helping customers create homes filled with comfort, connection, and lasting memories.\u201d<\/em><\/p>\n

The campaign is a renewed promise to strengthen Croma\u2019s position as a trusted partner helping customers build the homes they dream of. With special offers and curated packages, Ghar Banta Hai Croma Se will help customers imagine their homes better.<\/p>\n

Also part of the campaign are three heartwarming digital films that follow a young couple\u2019s journey. The films beautifully capture how everyday appliance choices become the backdrop for life\u2019s most meaningful milestones. Additionally, select Croma stores will be transformed into larger-than-life washing machine-inspired facades, creating high-impact retail landmarks that bring the campaign to life, drive footfalls, and strengthen brand recall.<\/p>\n

The integrated campaign, with a significant presence across digital, OTT, and social media, complemented by on-ground activations. This marks Croma\u2019s most significant investment in a video-led narrative, designed to forge a deeper emotional connection with consumers across the nation.<\/p>\n

Link to campaign films:<\/strong> Ghar Banta Hai Croma Se films<\/em><\/a><\/p>\n

About Croma:<\/strong><\/p>\n

Infiniti Retail Ltd. is India\u2019s first large-format electronics retailer in India operating under the brand name Croma. With over 560+ stores across 200+ cities, the company continues to open new stores to expand its presence nationally. Croma offers its customers a world-class ambience to shop both in-store and staged at www.croma.com<\/a>, and allows for a seamless omnichannel shopping experience. Through its deep integration with the Tata Neu ecosystem, products from Croma are also available on the Tata Neu app and Big Basket. Croma has been featured among the 100 most valuable Indian brands by Brand Finance India 100 report for three years in a row.<\/p>\n

If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n

\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New Delhi [India], August 25: Croma, India\u2019s trusted omni-channel electronics retailer from the Tata Group, today launched \u2018Ghar Banta Hai Croma Se\u2019 celebrating its deep connection with Indian households, and the relationships, conversations, and memories that turn a house into a home. The modern Indian home has been rapidly evolving with appliances and electronics no…<\/p>\n

Read More “Croma\u2019s New Campaign \u2018Ghar Banta Hai Croma Se\u2019 Celebrates the Beautiful Moments That Turn Houses into Homes”<\/span> »<\/a><\/p>\n","protected":false},"author":1,"featured_media":54659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"class_list":["post-54658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/54658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=54658"}],"version-history":[{"count":0,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/posts\/54658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media\/54659"}],"wp:attachment":[{"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=54658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=54658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsindia.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=54658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}