Inside the rise of India’s logistics operating system: how courier aggregators are quietly powering D2C’s next decade
A new generation of Indian e-commerce brands is moving away from single-courier dependency and onto orchestration platforms that treat logistics as software. Shiprocket has emerged as the category leader, and the operational data behind that shift is striking. New Delhi [India], May 8: For most of the last decade, an Indian e-commerce founder making a logistics decision had two…
