Marketing in 2026 is not broken; the way we measure it is
By Agam Chaudhary, Founder — Two99 & MarkGrid New Delhi [India], April 29: I have spent more than a decade inside the Indian marketing industry. I have run campaigns for some of the country’s most ambitious brands. I have sat in budget reviews where the CFO asked, “What did we actually get for that ₹20…
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