New Delhi [India], August 5: As the world observes World Breastfeeding Week from 1st to 7th August 2026, Chicco supports the beautiful journey of breastfeeding and the unique bond it nurtures between a mother and her baby. More than just a source of nourishment, breastfeeding offers comfort, warmth, and reassurance, helping build a strong bond between mother and baby. It also supports a baby’s healthy growth while creating precious moments of closeness that nurture emotional well-being.
Reinforcing the emotional and developmental importance of breastfeeding, Dr. Divyalakshmi V., Lactation Consultant, Sparsh Hospital, Bengaluru, said, “Breastfeeding is more than nourishment. It is warmth, comfort, connection, & love. At the breast, a baby finds not only milk, but also the familiar rhythm of a mother’s heartbeat, the comfort of her touch, & the security of being held close. It’s the beginning of a lifelong bond.”
For the first six months of life, health experts recommend exclusive breastfeeding, as breast milk provides complete nutrition required for a baby’s growth. Comprising nearly 80 percent water, it also fulfils a baby’s hydration needs during this crucial stage, eliminating the need for additional water. Every feed becomes far more than nourishment. It offers a sense of familiarity, security and affection that helps babies feel protected while strengthening the unique connection they share with their mothers.
Dr. Vishal Parmar, DCH, MRCPCH (UK), Fellow in Neonatology and Consultant Paediatrician, Mumbai, said: “Breast milk is nature’s first and most complete nutrition for every newborn. Exclusive breastfeeding for the first six months supports immunity, healthy growth and lifelong well-being. With the right guidance and support, every mother can give her baby the healthiest possible start in life.”
While breastfeeding is natural, the journey rarely looks the same for every mother. The early weeks often come with a learning curve as mothers adapt to new routines while caring for a newborn. With the right guidance, encouragement, and thoughtful support, these moments can become easier to navigate, allowing mothers to focus on what truly matters: being present with their baby.
Highlighting the importance of continuous support, Ms. Nisha, Nutritionist and Lactation Consultant, Motherhood Hospitals, Gurgaon, said, “Breastfeeding is a journey of learning, bonding and growing. Support makes the journey smoother.”
For over six decades, Chicco has worked alongside parents and healthcare professionals to better understand these everyday experiences. This understanding has shaped a complete breastfeeding
ecosystem designed to quietly support mothers through different stages of their journey. Rather than viewing breastfeeding as a single moment, Chicco believes every stage deserves solutions that help mothers feel comfortable, confident and cared for.
The Chicco Nursing Pillow is designed to help mothers maintain a relaxed and natural feeding posture by reducing strain on the neck, shoulders and arms, while supporting babies at the right height for a comfortable latch. During the early days of breastfeeding, Chicco Nipple Shields provide gentle protection for mothers experiencing nipple discomfort, helping them continue breastfeeding with greater ease. Chicco Breast Pads offer discreet protection by absorbing excess milk between feeds, helping mothers remain comfortable throughout the day. Alongside these solutions is Chicco’s range of Manual, Portable and Double Wearable Electric Breast Pumps that help mothers comfortably express and store breast milk whenever direct breastfeeding may not be possible, allowing babies to continue receiving the nutritional benefits of mother’s milk.
Speaking on the occasion, Mr. Rajesh Vohra, CEO of Artsana India (Chicco), said, “Every breastfeeding journey is deeply personal. While every mother wants to give her baby the very best, the path often comes with moments of learning, adjustment and perseverance. Over the years, we have had the privilege of listening to thousands of mothers. They simply look for support that understands their everyday realities. At Chicco, our endeavour has always been to create thoughtfully designed products that support mothers through every stage of breastfeeding.
Echoing the spirit of World Breastfeeding Week, Dr. Deepika M. Pahwa, IBCLC, Lactation Consultant, Cloudnine Hospital, Sector 47, Gurgaon, said, “Breastfeeding isn’t just about food—it’s a bond made of warmth, love and quiet effort. To every mother – your journey matters. You are doing beautifully, and you never have to walk it alone. This Breastfeeding Week, let’s celebrate, support and honour every mother.”
This World Breastfeeding Week, Chicco continues to build upon its belief that every mother deserves thoughtful support throughout her breastfeeding journey. Through the culmination of decades of research with an understanding of real parenting experiences, the brand continues to develop solutions that make breastfeeding more comfortable, allowing mothers to cherish the moments of love, nourishment and connection that shape a child’s earliest days.
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