Skip to content
  • English
  • Business
  • Entertainment
  • National
  • Lifestyle
  • Education
Daily News India

Daily News India

Just another WordPress site

  • English
  • Business
  • Entertainment
  • National
  • Lifestyle
  • Education
  • Toggle search form
  • Vietnam an ideal medical education hub for Indian students Press Release
  • Ramaani Oils: Elevating Culinary Experiences with Distinct Flavor and Aroma Business
  • Celebrating a decade of excellence in professional education: Imarticus Learning completes 10 years Business
  • Bollywood Producer Chanda Patel Becomes First Indian Producer to Meet Errol Musk in Delhi Lifestyle
  • HomeBazaar Redefines Online Property Search with Tour Via Video Chat & 360-Degree View Features in Covid-19 Crisis Lifestyle
  • New film on DIAMOND SINGH AAM AADMI hosts Poster Launch ceremony Business
  • Recognizing the Game Changers: Business Mint’s 40 Under 40 – 2025 Marks Its Landmark Fifth Edition Business
  • RD Accessories Provides Tech Geeks with Gadgets to Make Remote Working Simpler and Smarter Business

Indian genz and millennial love for metal now extends to cards

Posted on June 11, 2022 By

Jon Wilk, CEO & President, CompoSecure Inc.

Financial institutions in India and Indonesia have the greatest opportunity to create a positive image of banks, secure new customers and improve retention by offering a metal card

New Delhi/Somerset, NJ – June 11, 2022 –CompoSecure, Inc. (Nasdaq: CMPO), a leading provider of premium financial payment cards and cryptocurrency and digital asset storage and security solutions, released a new report based on an independent global survey from Edgar, Dunn & Company and commissioned by CompoSecure. The Asia Pacific region consistently ranked highest among the countries for awareness, interest and importance of metal cards.

The survey found that metal payment cards are one of the best tools for financial institutions to bolster brand loyalty, attract new customers and establish positive brand interactions. The survey further identified India and Indonesia as two of the top nations with awareness and affinity toward metal payment cards. Both countries had the highest percentage of customers who would feel positive about their banks because they offered metal cards, significantly higher than the average survey respondent (89% vs. 58%).

A staggering nine of 10 consumers in India (91%) would select an offer that includes a metal payment card if all rewards and benefits were equal, which is up 6% from a prior Edgar, Dunn survey completed in 2019. This was the highest percentage of all regions surveyed and much higher than the global average of 70%. Other Asia Pacific regions also showed a strong preference for metal cards: 82% of Indonesia, 82% of China, 76% of Hong Kong and 71% of Singapore.

The survey also points to metal cards as an important decision-making trigger for the Asia Pacific consumer’s choice of financial institution in conjunction with a strong loyalty and rewards program. Key survey findings for the Asia Pacific region included:

  • Customer Retention–Financial institutions offering metal payment cards are better able to keep their customers. India and Indonesia were among the top nations (72%) that took their desire for metal cards further by indicating they would leave their bank for another that offered a metal payment card, assuming the payment card benefits and rewards were equal. Wealthy consumers in Indonesia have the greatest inclination (92%) to leave their bank for one that offers a metal card.
  • Customer Awareness – Awareness of metal cards also grew 11% in the Asia Pacific region from the prior survey. India had the highest awareness of metal cards at 76%, which also had the highest growth of 18%. Most of the Asia Pacific countries had greater awareness than the global average of 41%, including: China 65%, Indonesia 59%, Singapore 49% and Japan 46%.
  • Affluent Consumers – Financial institutions can better target wealthy customers by offering a premium metal payment card solution. Metal cards would be the card of choice for affluent consumers in Indonesia (97%) and India (94%), if the benefits and rewards were equal to plastic options. The majority of wealthy customers in Indonesia (97%) and India (93%) also would feel more positive about a bank for offering a metal card.
  • Future Customers– Banks in Asia Pacific may be able to attract younger customers by offering metal cards. The preference for metal cards spiked among millennials (ages 25-34) across all the regions, and particularly in the Asia Pacific region, with those surveyed in China (89%), India (88%), Indonesia (85%) and Hong Kong (81%) preferring a metal card.
  • Recycled Metal– The report also indicated a global climate mindset, with an overwhelming majority (72%) of respondents saying they would choose a payment card made of eco-friendly materials if all rewards and benefits were the same. This was particularly true in India (91%) and Indonesia (84%), which were among the top countries concerned about sustainability. CompoSecure’s premium metal card products should be of particular interest since they contain 54% post-consumer recycled material, made from an average of 65% post-consumer recycled stainless steel.
  • Metal Attraction– According to survey respondents, the top two reasons consumers are attracted to metal payment cards are the durability and innovative design. However, metal cards also are associated with exclusivity and luxury in many countries. This is especially true in India (49%), Indonesia (42%) and China (41%).

To download the free metal card report, please visit: https://www.composecure.com/the-growth-of-premium-metal-cards

Methodology

The global survey of 18,000 people in 18 markets around the world was commissioned by CompoSecure and conducted by Edgar, Dunn & Company, an independent global strategy consulting firm specializing in payments and digital financial services. This latest 2021 study validates data from an initial study from 2019, reinforcing the value and demand for metal payment cards and the risks of customer attrition for banks only offering plastic products.

Edgar, Dunn & Company’s Metal Card Consumer Study encompasses documentation of the financial industry and consumer trends along with an original survey to gauge and validate consumer demand and card issuer interest in metal cards. Edgar, Dunn & Company surveyed 18different markets (Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Singapore, Turkey, U.S. and U.K.) to present a holistic overview of the sentiment towards metal cards. These markets were selected as representative of a cross-section of global economies.

For more information about the survey and other market research, contact sales@composecure.com. 

Founded in 2000, CompoSecure is a pioneer and category leader in premium payment cards and cryptocurrency and digital asset storage and security solutions. The company focuses on serving the affluent customers of payment card issuers worldwide using proprietary production methods that meet the highest standards of quality and security. The company offers secure, innovative, and durable proprietary products that implement leading-edge engineering capabilities and security. CompoSecure’s mission is to increase clients’ brand equity in the marketplace by offering products and solutions which differentiate the brands they represent, thus elevating cardholder experience. For more information, please visit www.composecure.com. ArculusTM was created with the mission to promote cryptocurrency adoption by making it safe, simple and secure for the average person to buy, swap and store cryptocurrency. With a strong background in security hardware and financial payments, the ArculusTM solution was developed to allow people to use a familiar payment card form factor to manage their cryptocurrency. For more information, please visit www.GetArculus.com.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Business Tags:Business

Post navigation

Previous Post: DJ Glory is Ahmedabad’s renowned & youngest disc jockey who is acing the domain with his grooving remixes
Next Post: Tips Gujarati releases a very beautiful song ‘Dukh dil na’ from the upcoming Gujarati Film ‘Kundali’

Related Posts

  • Art 4 Peace Awards Hosts a Remarkable Event Recognizing Global Peace Efforts -World News Network Business
  • ICA Italian Wood Finishes – Good Taste Shows. Business
  • Dr Vikrant Subaash, Celebrated Numerology And Vaastu Expert Coach Conferred With Trendsetter 2023 Award Business
  • Digital Twin: The Doorway to Smart Manufacturing Business
  • Over 44000 utility vulnerabilities have been found by ethical hackers in the last year, according to Cyber Security Specialist Vimal Kallyat Panoli Business
  • Dona Modular Systems Bags The Kitchen Retailer Award, 2023 By The India Kitchen Congress Business

Recent Posts

  • SDGs Through Arts India Edition Concludes with Bengaluru Showcase
  • RDI Scheme: A INR 1 Lakh Crore Push for India’s Brightest Minds
  • Inviting Esteemed Advisory Board Members for the Prestigious Dadasaheb Phalke International Film Festival
  • Stone Wood Hotels & Resorts Unveils Enticing Monsoon Packages Across India
  • DEV IT Secures Major ₹4.4 Cr IT Deal with Alivus Lifesciences

Recent Comments

  • Unknown on Participants Reap Rewards in Wellman’s 8-Week Digital Campaign: IPL Tickets, Autographed Virat Kohli Merchandise, and More!
  • Umapathi K B: Pioneering Passion-Driven Exports with SEAP IMPEX PVT LTD and the Guiding Light of Bhagirath Sir Business
  • Breaking Out the Investing Player Playbook: Alice Blue’s Ascent to 1 Million Derivative Traders by 2025 Business
  • Ginita Sunaina: Indo-Dutch Sensation Strikes Gold with ‘Conficted’ Triumph and Anticipated Release of ‘Chikna Munda’ Entertainment
  • Making her name prominent while inspiring others meet singer, actor and dancer Rani Rangili Entertainment
  • Filmstar Sameer Dharmadhikari Explores Chile’s Cinematic Potential, Set to Meet President Gabriel Boric Entertainment
  • The Creators of Change: 8 Entrepreneurs and Brands You’ll Hear a Lot More About This Year Business
  • AION-Tech Solutions to offer best-in-class AI-powered services in BI and Analytics Technology
  • 8 Best Urologists Share Advice on the Early Warning Symptoms of Prostate Cancer Business

Copyright © 2025 Daily News India.

Powered by PressBook News WordPress theme