The platform aims at monetizing regional language ads in non-intrusive ways and offering better revenue to digital publishers
New Delhi (India), July 30: India is past the cusp of digitization and has fully embraced global digital transformation. As per a forecast by Cisco, there will be more than 840 million internet users in India (~60% of the population) by the end of 2022 as compared to 357 million (~27% of the population) in 2017. The rate at which internet consumption in the country has increased is unprecedented.
The digital revolution in the country has made the internet reach tier 2 and tier 3 regions of the country, thereby increasing the consumption of regional content. People residing in different regions of the country who are not well-versed in English now consume digital content in their vernacular languages.
Such consumption is fueled by cheap internet, regional language operating systems, mobile phones supporting vernacular languages, and similar enhancements made in the digital realm to cater to the regional audience. This has thrown the doors for regional publishers wide open, garnering an audience that is willing to consume content published in their native languages with native ad platforms.
With the rise in the audience that consumes content in regional languages, publishers are exploring new avenues for monetizing the content published on their digital platforms through targeted regional language advertising in India. For quite some time, publishers relied on international platforms like Google and Facebook for monetizing websites or apps, receiving largely rudimentary services in return. This is because the international monetizing platforms often fail to understand the regional content consumed by the audiences as opposed to the regional ad networks in India.
Unlike native ad platforms, this makes them unable to serve effective ads in Indian vernacular languages. When regional consumers of digital content do not get ads that are in their native languages and relevant to the content consumed, it spoils the user experience and reduces ad engagement, ultimately leading to a reduction in the revenue earned.
With the intention of providing a localized solution to digital publishers for monetizing their offerings, AdTech platforms like Adgebra, a “glocal” initiative by Inuxu Digital Media Technologies Pvt. Ltd. have come to the forefront and gained prominence. An inherently Indian platform, Adgebra allows publishers to leverage the traction they receive by serving ads in regional languages.
The glocal AdTech platform ensures that the ads posted on a digital platform are in the same language as the content published on it. This makes the ads appear as a part of the publishing site’s content, keeping the experience of regional internet users consistent as they consume digital content. Such effective consumption gives publishers the traction they are looking for.
Steering away from conventional advertising, Adgebra provides regional publishers with innovative advertising solutions, allowing them to serve ads created in non-conventional formats. These formats include videos, notifications, in-image ads, and other rich media alternatives in native languages. Internet users can no longer be persuaded using traditional banner ads that are generic and mechanical in their messaging. Over time, businesses have shifted to working with ad networks in India that prefer non-conventional ad formats to connect with their audiences better.
Adgebra allows publishers to put up ads in 10+ Indian vernacular languages to cater to the local needs of consumers across the country. By understanding the need for effective regional language advertising in India and bringing non-conventional ad formats like notifications and in-image ads into prominence, Inuxu has pioneered the art of holistic regional advertising. This has made it the initiator of regional language ads served in 10+ languages spoken across India.
Having worked with some of the most noteworthy publishers in the country, Adgebra makes sure that the ads created and posted on digital platforms are in sync with the needs of the target audience. The recipient of the ‘IAF- Atmanirbhar Bharat’ award 2021 uses a blend of manual expertise and machine learning to understand the audience of publishers. Understanding the needs, preferences, likes, dislikes, and motivations of the new-age internet users helps publishers generate the ROI they have been aiming for. Moreover, Adgebra is the only AdTech platform that helps digital publishers monetize every inventory space available to them with a regional advantage.
Shashikant Anpat, the VP of Products at Adgebra, believes that internet users can no longer stay engaged if they encounter intrusive ads on digital platforms. He says, “Irrespective of how good your content is, you are likely to lose your audience if they encounter ads on your platform that are intrusive and unrelated to the content they are consuming. With Adgebra, we aim at giving a holistic approach to regional language advertising in India, especially when it comes to reaching regional Indian audiences. Our intention is to help digital publishers open up new and customizable revenue streams that are focused on the regional audiences, going beyond international platforms with the help of a native AdTech solution.”
If you have any objection to this press release content, kindly contact [email protected] to notify us. We will respond and rectify the situation in the next 24 hours.
Comments on “Helping Digital Publishers Explore New Monetization Channels Via Non-conventional Ad Inventories With Adgebra – A Glocal AdTech Platform”
Great line up. We will be linking to this great article on our site. Keep up the good writing.
Hi there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Thank you!
Thanks for sharing excellent informations. Your site is very cool. I’m impressed by the details that you’ve on this site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found simply the info I already searched everywhere and just couldn’t come across. What a great site.
I regard something really special in this web site.
The very root of your writing whilst appearing agreeable in the beginning, did not work well with me personally after some time. Someplace throughout the sentences you were able to make me a believer but only for a short while. I still have a problem with your jumps in assumptions and you might do well to fill in all those breaks. In the event you actually can accomplish that, I would surely be impressed.
We are a group of volunteers and opening a new scheme in our community. Your site provided us with helpful information to paintings on. You have done an impressive process and our whole community will probably be grateful to you.
Keep working ,impressive job!
I regard something genuinely special in this website.
Hiya, I am really glad I have found this information. Today bloggers publish just about gossips and internet and this is actually frustrating. A good blog with exciting content, that is what I need. Thanks for keeping this website, I will be visiting it. Do you do newsletters? Cant find it.
Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.
Thanks for sharing excellent informations. Your website is so cool. I’m impressed by the details that you’ve on this web site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found simply the info I already searched everywhere and just couldn’t come across. What a great web site.
Someone necessarily assist to make seriously articles I might state. That is the first time I frequented your web page and so far? I surprised with the research you made to create this particular post incredible. Magnificent job!
certainly like your web-site but you need to check the spelling on quite a few of your posts. Many of them are rife with spelling problems and I find it very troublesome to tell the truth nevertheless I’ll surely come back again.
purchase anastrozole generic generic arimidex 1 mg order anastrozole 1 mg online
buy naprosyn sale buy generic cefdinir 300 mg prevacid pill
clarithromycin 500mg oral biaxin canada meclizine 25mg cost
order proventil 100 mcg pill order protonix pills cipro 1000mg drug
buy tiotropium bromide 9 mcg sale buy spiriva 9mcg generic order hytrin 1mg online cheap
singulair ca sildenafil cost viagra buy online
pioglitazone pill buy viagra without prescription female viagra sildenafil
cialis 20 over the counter erectile dysfunction pills female cialis
cialis 40mg pill money poker online play slots
buy stromectol europe purchase stromectol sale avlosulfon for sale online
best online blackjack play online blackjack best online casino real money
order adalat 30mg without prescription allegra order buy allegra 120mg online cheap
free spins no deposit casino real poker online play roulette for free
Do you have a spam issue on this site; I also am a blogger, and I was wanting to know your situation; many of us have created some nice practices and we are looking to exchange strategies with other folks, be sure to shoot me an email if interested.
order ramipril 5mg generic buy ramipril 5mg generic generic etoricoxib
no deposit free spins online slots hire essay writer
order doxycycline online cheap purchase cleocin generic buy cleocin 150mg for sale
writing dissertation service affordable essay writing order generic sulfasalazine
cheap mesalamine 400mg azelastine for sale buy avapro 150mg generic
diamox canada azathioprine price azathioprine 50mg without prescription
278; 95 upper bound, 3 azithromycin cvs
digoxin 250 mg uk cost lanoxin molnunat uk
cheap amoxil 250mg oral stromectol 3mg stromectol for sale online
buy coreg 25mg pill order carvedilol 25mg pill order generic amitriptyline 10mg
Somebody essentially help to make seriously posts I would state. This is the very first time I frequented your web page and thus far? I amazed with the research you made to create this particular publish incredible. Great job!
buy generic fosamax alendronate 35mg uk brand ibuprofen
indocin 75mg drug cost indocin buy cenforce generic
nortriptyline 25mg sale panadol 500 mg oral generic paxil 20mg
doxycycline 200mg canada buy doxycycline 200mg generic buy methylprednisolone
order famotidine online cheap buy pepcid 40mg online cheap remeron 15mg cost
buy ropinirole generic calcitriol 0.25mg pills labetalol for sale online
tricor 160mg brand purchasing viagra on the internet order sildenafil online cheap
nexium price lasix tablet order lasix sale
minocycline canada order generic neurontin 800mg order generic hytrin 5mg
metformin 500mg canada buy glucophage 1000mg online tamoxifen over the counter
cost provigil 200mg order stromectol 12mg brand promethazine
clomiphene 100mg us prednisolone 40mg ca purchase prednisolone for sale
buy deltasone 40mg for sale order isotretinoin 20mg pills buy amoxicillin 250mg online cheap
cost isotretinoin 10mg ampicillin generic ampicillin 250mg cost
buy sildenafil 100mg pill brand propecia order generic finasteride
ivermectin cost in usa buy erectile dysfunction drugs order prednisone 5mg online cheap
purchase zofran without prescription purchase bactrim for sale bactrim tablet
buy accutane 20mg azithromycin 250mg oral order azithromycin 250mg online
order asthma pills albuterol pills augmentin 625mg cost
brand prednisolone 5mg purchase lasix online cheap lasix usa
order provigil 100mg pills order provigil pills cost lopressor
monodox online acyclovir 400mg cost order acyclovir 800mg pills
avodart 0.5mg uk order keflex 500mg pill generic orlistat
order imuran 25mg generic buy naprosyn 250mg online naprosyn brand
oxybutynin online buy trileptal 600mg uk order generic oxcarbazepine 300mg
buy generic omnicef 300mg generic protonix order protonix 20mg generic
zocor brand sildenafil fast shipping sildalis price
order avlosulfon 100mg pill buy tenormin 100mg online atenolol for sale
purchase alfuzosin generic desyrel order diltiazem for sale