Skip to content
  • English
  • Business
  • Entertainment
  • National
  • Lifestyle
  • Education
Daily News India

Daily News India

Just another WordPress site

  • English
  • Business
  • Entertainment
  • National
  • Lifestyle
  • Education
  • Toggle search form
  • Anushka Dani Dhingra Crowned as Mrs. India Sapphire 2024 Lifestyle
  • Ahmedabad Celebrates New Retail Destination and Marks Anniversary in Style Business
  • Colive steps up with “Colive Yaifa Yum”, an initiative designed to empower the people of Manipur, as a part of its ongoing CSR activity, “Salute the Hero” National
  • MicroNet Group Unveils Advanced CCTV Cameras for Unmatched Security in Delhi Business
  • Sachin Salunkhe Representing India in Global Business World Business
  • Bridging the Gap Between Design and Regulation with AI Technology
  • Zeelab is winning hearts with free 2-hour delivery of 90% less price medicines in Delhi Business
  • ManavGuru Gears Up to Help Heal Every Disease & Disorder in 9 – 180 Days Press Release

The Next Wave of Content Marketing Strategy 2021

Posted on July 23, 2021 By

New Delhi [India], July 22: With the first, second, and now speculations of the third wave of the pandemic hitting on our doors, the businesses have no option but to function digitally for survival. And the most important aspect of a strong digital presence is CONTENT.

Content has always been the KING, and under no circumstances, it is going to pass on the rule to any other technique. Content marketing strategies have been evolving with time and change is the law of nature. It is always the survival of the fittest and if you want to survive, you need to keep updating and evolving.

“The building, its infrastructure, and design might keep changing; however, the base remains the same. Similarly, the way how content is being used may keep evolving, however, the importance of content remain constant,” says Prakash Mishra, Founder, and CEO of Drive Digital and DigiHunts Academy. The term “New Wave” may seem daunting, not particularly in this case. With “New normal” establishing our daily routines, Prakash Mishra gives insights about the next wave of content marketing strategy 2021.

Why You Need a New Content Marketing Strategy

The next wave of content marketing strategy is all about creating an agile strategy. Your strategy should be able to make smart and fast moves, produce a high level of content, publish it when, where, and how it is required. The post-pandemic marketing period focuses on the change in consumer behaviour. The rule – “Be where your customer is” has mended a little. The new rule is – “Be where your customer is and give what they need.”

Google Certified Market Researcher and Digital Marketing strategist, Prakash Mishra, talks about why you need a new content marketing strategy in 2021.

1.    Build Communities:

With the focus on personalised marketing in the post-pandemic era, building a community with the help of your content is going to take your business to next level. Even with limited resources, building content communities can help expand your reach.

2.    Live Webinars and Videos:

With events taking the virtual form, the best way to share your content and create brand awareness is going live on social media channels, sharing videos, and organising live webinars. It is a good way of educating the audience about your company, share emotional experiences with them, hear their needs and build a personalised relation with your audience.

3.    Improve Content Experience:

Just like the user experience on the website, it is important to provide a good content experience as well. Imagine what impact it will leave on the audience if the moment they land on your blog page and they are hit by pop-ups, ads and they leave. The point here is, the user experience with the content is as important as how the content is interacting with the audience.

4.    Use AI-Powered Content:

The rise of AI content has been in the talks for quite some time now. Content strategists are using AI-based tools like Contentyze, API GPT-3 to create powerful and optimized content. These tools analyse the data, create captions and summaries, and also write up full content. AI-powered content is the next big thing and you should start planning from now to reap its benefits in the future.

Include these trends in your content marketing strategy for 2021 to stay a step ahead of your competitors and be the fittest to survive in the already saturated world,” says Prakash Mishra.

Business Tags:Business

Post navigation

Previous Post: Gujarati Jalso shot in the white desert of Kutch with the assistance of prominent artists
Next Post: 52 Badmashi with Kabir Saheb Ji

Related Posts

  • Palladium Ahmedabad has been a game-changer for shopaholics and has received over-shelling response ever since it has opened Business
  • Roo Sports International and The Sports Gurukul Bring a Fresh Perspective to Pre School-Sports & Physical Education in India Business
  • Vivanta Stays-Redefining Luxury Villa Rentals Across India Business
  • ArcelorMittal launches XCarb™ Innovation Fund Accelerator Programme for breakthrough climate tech start-ups in India Business
  • Alieus Hedge Fund Receives Expression of Interest for Series B Funding Business
  • Tech Avant-Garde to train school Principals on remote and hybrid Learning Business

Recent Posts

  • Emerald Finance Reports Stellar 138% YoY Growth in Standalone Net Profit for Q1 FY26
  • Trehan Media and Adio Brand Solutions Win Co-Branding Rights for 14 Iconic Delhi Metro Stations: A New Chapter in Urban Brand Engagement
  • MetaMix Technologies Revolutionizes Medical Education in India with anatomyXR — A Mixed Reality Leap Forward
  • Aayush Wellness Launches Brain Fuel Capsules
  • India’s AI Future Begins Here: Scaler School of Technology’s New-Age Engineering Blueprint

Recent Comments

  • Unknown on Participants Reap Rewards in Wellman’s 8-Week Digital Campaign: IPL Tickets, Autographed Virat Kohli Merchandise, and More!
  • Girish Wankhede congratulates Leslee Lewis on launch of his solo album, THE WHITE ALBUM Entertainment
  • Boundaries Blur in ‘TALAB’: A Psychological Thriller that Keeps Audiences Guessing Entertainment
  • Katalon Launches TrueTest: First AI-Native Testing System Business
  • MyRatna Expands Offerings with Launch of Exquisite Gemstone Jewelry Collection Business
  • Young Entrepreneurs Anand and Amrit Nahar Achieve Historic Milestones by Featuring in Forbes 30 Under 30 List Business
  • Gartner Redefines Back to Work Benchmarks in India, Launches its biggest office space in the world at Gurgaon designed by Space Matrix Business
  • World champion power lifter Mahant Gaurav Sharma visited the Lalbagh Ka Raja Lifestyle
  • Karnataka’s No. 1 Masala Brand, Teju Masala, Provides Tasty & Quality Masala Products Business

Copyright © 2025 Daily News India.

Powered by PressBook News WordPress theme