Tell us about House of Creativity. How, when, and why did it happen?
House of creativity was an idea that came to me a few years ago when I noticed that my sister has always loved to paint. My brother and I are passionate about photography, so I thought about coming up with a platform to assist talented artists to showcase their talent. There is so much talent in India; however, most of them never seem to find the right platform to showcase their talent, and that is how House of Creativity was born.
What is the core philosophy of House of Creativity?
The core philosophy of House of Creativity is to empower artists by allowing them to showcase their talent to the world. There are so many artists who are phenomenal at their work, but they don’t know how to reach out to a larger audience. Today with so much of social media and digital clutter, it has because easy as well as challenging, and hence we want to empower and help these artists reach out to a larger number of people.
How does the House of Creativity choose the artists and their works to be on display on the website?
We have an in-house team that curates the artists as they are primarily from the art world. We also have a method via which talented artists can submit their work, and I must admit that we have received a lot of entries. We cannot have everyone put up their work as there is a selection process that includes Sonakshi, Khush and myself. Having said that, just because we are not able to have everyone’s work on our website does not mean that they are any less talented. It just means that we are not able to connect with their work as per our personal assessment.
Can you talk about the recent association with the BMC, the Mahim Wall Painting initiative, with how you partnered with Painter Shabbu?
The Mahim beach wall art is receiving a lot of appreciation, and we were very happy about it. This was something that Mr. Kiran Dighavkar, Assistant Municipal Commissioner with the Brihanmumbai Municipal Corporation (BMC) of that area, got in touch with me, and we decided that we would like to do something around the beach area and make it stand out. We discussed a few ideas, and basis the brief, I found Shabbu Painter from a reference, and I contacted him. He came to Mumbai, and we brainstormed. Mr. Dighavkar himself had a few valuable inputs that he suggested we incorporate into the artwork. The message that we tried to convey was that the wall art is a reflection of Mumbai. Think of it as reflecting Mumbai or the Bandra Promenade that is reflected on this wall, along with showcasing the Mahim beach area. I am glad that it worked out well in terms of the final artwork.
What prompted the three of you to start a business venture together, and that too in the middle of a pandemic? What was the thought process?
We did not plan to start in the middle of a pandemic. In fact, our work had begun well before. When the pandemic hit, we could not put our work aside as we had to work to the best of our abilities and co-ordinate with our team members as it is an e-commerce website focused on art, we could continue to do our work without having to stop the process as it was digital work, which is why we did not have an issue, and the thought process of working together was that all three of us are creative in a different way and it was something that I wanted to do with my family. Also, all of us bring different strengths to the table. For example, Sonakshi, Kussh, and I have our own abilities or skillsets that I wanted to combine.
How do you see the future of House of Creativity in the Post- Pandemic World?
What I am hoping for is that we host exhibitions at places like an art gallery, exclusive events showing artwork to interest consumers so that they can see it Infront of their eyes. Because the experience that you get when seeing something Infront of your screen is very different when you see it in person. I also feel that there is an emotional connection when you see the artwork in person as opposed to a digital platform. That is what we are hoping for, along with sales and, most notably, helping our existing and upcoming artists.
I am very optimistic, and while there are challenges, we will figure out a way to work around those challenges.
After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.
I love your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to construct my own blog and would like to find out where u got this from. thank you
Very interesting subject , thankyou for posting.
I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to create my own blog and would like to know where u got this from. thanks a lot
I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.
Utterly composed written content, thank you for selective information. “The earth was made round so we would not see too far down the road.” by Karen Blixen.
Great blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your design. Thanks a lot
You really make it seem so easy with your presentation but I find this topic to be actually something which I think I would never understand. It seems too complicated and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!
Hi, Neat post. There’s a problem with your site in internet explorer, would check this… IE still is the market leader and a big portion of people will miss your wonderful writing because of this problem.
I like this web site so much, saved to bookmarks.
Good post. I learn one thing more difficult on different blogs everyday. It’ll all the time be stimulating to read content material from different writers and follow a bit one thing from their store. I’d choose to use some with the content material on my weblog whether or not you don’t mind. Natually I’ll give you a link in your web blog. Thanks for sharing.
Lovely just what I was searching for.Thanks to the author for taking his time on this one.
I like this website so much, bookmarked.
Great – I should certainly pronounce, impressed with your web site. I had no trouble navigating through all the tabs as well as related info ended up being truly simple to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, site theme . a tones way for your client to communicate. Excellent task.
Thank you for the auspicious writeup. It in reality was once a leisure account it. Glance complicated to more added agreeable from you! By the way, how could we keep up a correspondence?
Yeah bookmaking this wasn’t a speculative conclusion great post! .
I gotta favorite this site it seems extremely helpful extremely helpful
You are a very capable person!
I think you have noted some very interesting points, appreciate it for the post.
Undeniably believe that which you stated. Your favorite reason appeared to be at the web the simplest thing to take into account of. I say to you, I certainly get annoyed while other people consider concerns that they plainly don’t realize about. You controlled to hit the nail upon the highest and also outlined out the entire thing without having side effect , other people can take a signal. Will likely be again to get more. Thanks
Really great info can be found on website. “An executive is a person who always decides sometimes he decides correctly, but he always decides.” by John H. Patterson.
An interesting dialogue is price comment. I think that you need to write more on this subject, it might not be a taboo subject but usually persons are not sufficient to speak on such topics. To the next. Cheers