Direct Response Influencer Marketing (DRIM) enables a data-driven approach for working with micro-influencers on the Cost-Per-Acquisition model in India.
Bengaluru (Karnataka) [India], July 5: DRIM, undiscovered in India’s performance marketing channel, helps multiple brands to increase their consumer footfall and bring a specific and measurable change. The tool uses a data-driven approach to work with lakhs of social media micro-influencers on the Cost-Per-Action (Acquisition) model. Domino’s India, India’s largest Pizza chain, witnesses a notable rise in new consumers and reports 1.2 Lakh new orders within 9 months with the help of this tool.
With several SaaS influencer marketing players in the market, DRIM is disrupting the industry with a full-stack performance marketing SaaS solution that leverages the power of machine learning and churns data to convert them into valuable influencer marketing insights. This engagement with the Direct Response Influencer Marketing (DRIM) platform sets the stage for the new performance marketing channel – working with micro-influencers on the Cost-Per-Action.
Talking about the DRIM data-driven approach Arif Ehsan, Head of Digital Marketing at Domino’s Pizza in India, says, “DRIM launched the influencer marketing campaign very swiftly while negotiating with bloggers, onboarding them, managing publications, and handling payments. Unlike other SaaS solutions, DRIM has been operating the full-stack solution very easily without a lot of technical expertise.”
The influencer marketing industry is set to cross 2,200 crores by 2025 and is already worth over 250 crores in 2022. While D2C brands have shifted their focus to influencer marketing from conventional marketing, they have also understood that large influencers with a humongous follower base are no longer the way to go. The focus is now on nano and micro-influencers with less than 30,000 followers who are more engaged with their audience.
In partnership with several e-commerce players, food tech, fintech, and D2C brands, DRIM is solving some of the most common challenges faced by brands that are trying to leverage influencer marketing ROI and effectiveness. Fake influencers, inactive audiences, exorbitant pricing by influencers, and poor campaign execution can put a brand in a bad light, and here, DRIM plays a crucial role by providing authentic and effective channels to promote the brand.
About the Initiative: DRIM is a combination of Saas and a new approach to marketing that leverages powerful and accumulated analytics to identify the best converting segments and highest performing bloggers to produce high marketing returns for brands. This scalable marketing channel deploys a core marketing team, 500+ influencer talent managers, a project management team and a powerful algorithm that executes influencer marketing campaigns from start to end. Get in touch to know more about DRIM and how it can help increase the awareness and conversions for your brand through https://drim.one/contacts or email [email protected]
Does your website have a contact page? I’m having trouble locating it but, I’d like to send you an e-mail. I’ve got some creative ideas for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it improve over time.
It is the best time to make some plans for the longer term and it’s time to be happy. I have read this submit and if I may just I wish to recommend you some interesting things or suggestions. Perhaps you could write subsequent articles regarding this article. I wish to read more issues approximately it!
Some genuinely interesting details you have written.Assisted me a lot, just what I was looking for : D.
I’m not sure where you’re getting your info, but good topic. I needs to spend some time learning more or understanding more. Thanks for excellent info I was looking for this info for my mission.
I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post…
I think this is one of the most significant info for me. And i am glad reading your article. But should remark on some general things, The web site style is wonderful, the articles is really excellent : D. Good job, cheers
Thanks so much for giving everyone an extremely wonderful possiblity to read in detail from this website. It is usually very cool plus packed with amusement for me personally and my office acquaintances to visit your website at the least 3 times in one week to read the latest tips you have. And of course, I am just usually happy considering the unique creative concepts served by you. Selected 2 points on this page are without a doubt the simplest I’ve ever had.
Just a smiling visitor here to share the love (:, btw outstanding pattern. “The price one pays for pursuing a profession, or calling, is an intimate knowledge of its ugly side.” by James Arthur Baldwin.
Hey there! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in trading links or maybe guest authoring a blog post or vice-versa? My site discusses a lot of the same subjects as yours and I think we could greatly benefit from each other. If you’re interested feel free to shoot me an email. I look forward to hearing from you! Fantastic blog by the way!
I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to design my own blog and would like to know where u got this from. thanks a lot
There are some attention-grabbing cut-off dates on this article however I don’t know if I see all of them middle to heart. There may be some validity but I will take maintain opinion till I look into it further. Good article , thanks and we wish extra! Added to FeedBurner as effectively
My spouse and i have been quite joyful that Michael managed to do his basic research with the ideas he was given from your very own web page. It is now and again perplexing just to find yourself releasing ideas men and women may have been making money from. And now we figure out we’ve got you to thank for this. The specific explanations you have made, the simple blog menu, the friendships you make it possible to foster – it’s all powerful, and it’s really assisting our son in addition to us know that the subject is enjoyable, and that’s pretty serious. Thank you for everything!
Wonderful items from you, man. I’ve understand your stuff prior to and you’re just extremely fantastic. I really like what you have bought here, certainly like what you’re stating and the way in which by which you are saying it. You’re making it entertaining and you continue to take care of to stay it wise. I can not wait to learn far more from you. This is really a great web site.
I have recently started a website, the information you offer on this website has helped me greatly. Thanks for all of your time & work. “‘Tis our true policy to steer clear of permanent alliances with any portion of the foreign world.” by George Washington.