Kochi, Aug 13: Linen Trail, a slow fashion label based in Kochi, creates timeless 100% pure linen clothing for the mindful individual. Made from 100 per cent natural sources, garments produced by them support the traditional craftsmen like the hand block printers to the women of the Toda tribe for their embroidery, based out of the Nilgiris. Director of Linen Trail, A 100% Pure linen apparel brand hand-crafted for Men & Women. Anirudh Kollara talked to us. Here are a few excerpts:
Linen Trail wants to be a sustainable (slow) fashion label in the following ways: Why did you choose Linen, and what is the viability you see in the fabric?
Linen is the oldest fabric known to man. It is currently still more popular in the Ready-to-stitch segment; this trend had continued into the 21st century even with the popularisation of Ready-to-wear in the Garment Market. It is primarily because Linen has a high shrinkage percentage (The garment would shrink after the first wash). Linen Trail was conceptualised to bridge the gap in the market for 100% pure Linen Ready-to-wear apparel for Men and Women. Positioned as Linen specialists, we strive to get the perfect fit, finish and fall for all of our pure linen pieces through the linius process to ensure zero shrinkage for the product.
According to you, how has the market for Linen been, and what are the trends you are picking?
Linen’s intrinsic value in the market is more expensive than its natural counterparts like Cotton, hemp or Jute. The Indian market has a strong affinity towards luxury goods, which has helped Linen Trail grow its base of customers. Over the past year, we have seen a 15X growth through our website LinenTrail.com. The change in consumer behaviour (the shift to online shopping) post-COVID is a primary reason for the spike of growth in the category coupled with the affinity for premium/luxury goods and sustainability in the Indian market.
Consumers choose linen apparel; why? What sets this fabric as an industry trendsetter in recent years?
Linen garments were regarded as an expensive buy, but the mood has changed over the years. Linen apparel is a natural and more sustainable choice than Cotton. Linen garments can make a subtle statement of class; it doesn’t even require a logo; the customer knows its value, appealing to the growing affinity towards Luxury goods in India. Linen is also naturally breathable, adaptable, and anti-bacterial.
Retailing linen garments: The future that you are eyeing?
The future is all about sustainability, and Linen is a sustainable choice as its production is a natural process that requires less water. The need for sustainability is now more than ever. We have successfully created a business model for Linen ready-to-wear online based on real demand, which has helped focus on what the customer wants while having an inventory turnaround ratio of about 6. It has helped fuel the growth for the past year, even with the pandemic affecting our retail outlets. Retail for Linen will pick up, but online is where the real growth is for the category.
I have been absent for a while, but now I remember why I used to love this blog. Thank you, I will try and check back more frequently. How frequently you update your website?
I like what you guys are up too. Such intelligent work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my site :).
Neat blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog stand out. Please let me know where you got your theme. Cheers
This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.
Amazing! This blog looks exactly like my old one! It’s on a completely different topic but it has pretty much the same page layout and design. Superb choice of colors!
Hello my friend! I want to say that this article is awesome, nice written and come with almost all important infos. I¦d like to peer extra posts like this .
I really appreciate this post. I¦ve been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thank you again
Outstanding post, you have pointed out some excellent points, I likewise think this s a very superb website.
I’ll immediately clutch your rss as I can not find your email subscription hyperlink or newsletter service. Do you’ve any? Please permit me realize in order that I may just subscribe. Thanks.
Superb post however , I was wanting to know if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit more. Appreciate it!
I would like to thank you for the efforts you have put in writing this website. I’m hoping the same high-grade web site post from you in the upcoming as well. Actually your creative writing abilities has inspired me to get my own site now. Actually the blogging is spreading its wings fast. Your write up is a great example of it.
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three emails with the same comment. Is there any way you can remove me from that service? Cheers!
Utterly indited subject matter, thanks for entropy.
Amazing! This blog looks just like my old one! It’s on a entirely different topic but it has pretty much the same page layout and design. Great choice of colors!
Really clear website , thankyou for this post.
Glad to be one of the visitors on this awing web site : D.
Definitely, what a splendid blog and enlightening posts, I definitely will bookmark your website.All the Best!
Hey! Do you use Twitter? I’d like to follow you if that would be ok. I’m definitely enjoying your blog and look forward to new posts.
I got good info from your blog
Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!
It?¦s in reality a nice and helpful piece of information. I?¦m happy that you simply shared this helpful info with us. Please stay us up to date like this. Thank you for sharing.
Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.
Some really tremendous work on behalf of the owner of this site, absolutely outstanding content material.